A data profile of the people who buy, follow and care about Pentatonix in United States — modelled from more than twelve digital signal sources. Pentatonix has an estimated audience of 2,104,825 people in United States.
The average Pentatonix fan in United States is 43.2 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Sukkur, A cappella, Anna Faris, with strongest over-indexing on Sukkur (146.32× the country average).
Demographically, the Pentatonix audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Pentatonix fan in United States is more female, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Sukkur.
The key figures that characterise the Pentatonix profile in United States.
66.4% are female, 33.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 43.2 |
| Estimated audience size | 2,104,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 35% |
Where the Pentatonix audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Dakota | ~10K | 2.71× | |
| 02 | South Dakota | ~10K | 2.14× | |
| 03 | Montana | ~10K | 1.61× | |
| 04 | Iowa | ~30K | 1.59× | |
| 05 | Nebraska | ~20K | 1.59× | |
| 06 | Kansas | ~30K | 1.53× | |
| 07 | Minnesota | ~40K | 1.28× | |
| 08 | Vermont | ~5K | 1.28× | |
| 09 | Wisconsin | ~40K | 1.25× | |
| 10 | Missouri | ~40K | 1.22× | |
| 11 | Utah | ~20K | 1.22× | |
| 12 | Idaho | ~10K | 1.21× | |
| 13 | Connecticut | ~20K | 1.16× | |
| 14 | Ohio | ~80K | 1.15× | |
| 15 | Tennessee | ~50K | 1.12× | |
| 16 | Oklahoma | ~30K | 1.09× | |
| 17 | Indiana | ~40K | 1.08× | |
| 18 | Kentucky | ~30K | 1.08× | |
| 19 | Wyoming | ~3K | 1.06× | |
| 20 | Michigan | ~60K | 1.02× | |
| 21 | Pennsylvania | ~70K | 1.01× | |
| 22 | Alabama | ~30K | 1.01× | |
| 23 | Colorado | ~30K | 1.00× | |
| 24 | South Carolina | ~30K | 1.00× | |
| 25 | Illinois | ~70K | 0.97× | |
| 26 | North Carolina | ~60K | 0.92× | |
| 27 | New Hampshire | ~8K | 0.91× | |
| 28 | Arkansas | ~20K | 0.89× | |
| 29 | Texas | ~200K | 0.87× | |
| 30 | Virginia | ~50K | 0.87× | |
| 31 | Georgia | ~60K | 0.86× | |
| 32 | Florida | ~100K | 0.85× | |
| 33 | Massachusetts | ~40K | 0.85× | |
| 34 | West Virginia | ~8K | 0.85× | |
| 35 | Rhode Island | ~6K | 0.84× | |
| 36 | New York | ~100K | 0.81× | |
| 37 | Maryland | ~30K | 0.81× | |
| 38 | Washington | ~30K | 0.80× | |
| 39 | Delaware | ~5K | 0.79× | |
| 40 | Maine | ~6K | 0.78× | |
| 41 | Mississippi | ~10K | 0.76× | |
| 42 | Oregon | ~20K | 0.75× | |
| 43 | New Jersey | ~40K | 0.73× | |
| 44 | Hawaii | ~7K | 0.73× | |
| 45 | Arizona | ~30K | 0.72× | |
| 46 | Louisiana | ~20K | 0.69× | |
| 47 | New Mexico | ~7K | 0.67× | |
| 48 | Nevada | ~10K | 0.66× | |
| 49 | Washington, District of Columbia | ~4K | 0.61× | |
| 50 | California | ~100K | 0.60× |
The strongest cross-interests of the Pentatonix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sukkur | Travel & Leisure | 146.32× | ||
| 02 | The Sing-Off | Movies & TV | 63.27× | ||
| 03 | Carl Icahn | Business & Career | 34.64× | ||
| 04 | Charles Woodson | Sports | 32.50× | ||
| 05 | Kris Humphries | Sports | 32.42× | ||
| 06 | Home Free (group) | Music & Radio | 31.91× | ||
| 07 | Nick Foles | Sports | 28.26× | ||
| 08 | Kari Byron | Movies & TV | 19.74× | ||
| 09 | A cappella | Music & Radio | 18.15× | ||
| 10 | Carl Reiner | Movies & TV | 17.42× | ||
| 11 | Ben Platt (actor) | Movies & TV | 15.66× | ||
| 12 | Darren Criss | Movies & TV | 13.76× | ||
| 13 | Lindsey Stirling | Music & Radio | 13.72× | ||
| 14 | Idina Menzel | Movies & TV | 13.18× | ||
| 15 | Anna Faris | Movies & TV | 12.23× | ||
| 16 | Aisha Tyler | Movies & TV | 11.87× | ||
| 17 | Jennifer Love Hewitt | Movies & TV | 8.06× | ||
| 18 | Michael Keaton | Movies & TV | 7.83× | ||
| 19 | Trans-Siberian Orchestra | Music & Radio | 6.79× | ||
| 20 | Wells Fargo | Business & Career | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.15× | |
| Community Orientation | OPEN | 1.40× | |
| Creativity | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Urban Lifestyle | OPEN | 0.94× | |
| Pet Ownership | JOY | 0.94× |
Pentatonix has an estimated audience of 2,104,825 people in United States, concentrated in Texas and California.
66.4% of Pentatonix fans are female, 33.6% are male, with an average age of 43.2 years.
Pentatonix fans show strongest brand affinity for Sukkur (146.32×), A cappella (18.15×), and Anna Faris (12.23×) over the country average.
Pentatonix fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Pentatonix itself, the audience over-indexes on A cappella (18.15×), Anna Faris (12.23×), Carl Reiner (17.42×), and Kris Humphries (32.42×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Pentatonix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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