Straight No Chaser Audience in United States

Straight No Chaser logo

Straight No Chaser has an estimated audience of 289,922 people in United States. 57.8% are female, 42.2% are male, average age 43.7. Top regions: Indiana, Florida, Ohio. Top brand affinities: Keenan Allen, Trinity Evangelical Divinity School, Alaska, Nebraska Cornhuskers football, Elsword.

The average Straight No Chaser fan in United States is 43.7 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, Florida, Ohio. Top brand affinities include Keenan Allen, Trinity Evangelical Divinity School, Alaska, with strongest over-indexing on Keenan Allen (14.42× the country average). Demographically, the Straight No Chaser audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Straight No Chaser fans

Demographic split for Straight No Chaser audience in United States
MetricValue
Female57.8%
Male42.2%
Average age43.7
Estimated audience size289,922

Audience persona

The typical Straight No Chaser fan in United States is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Keenan Allen.

Top regions in United States

Top regions ranked by reach for Straight No Chaser in United States
RegionReachAffinity
Indiana22,2584.2×
Florida20,0011.02×
Ohio16,9161.89×
California16,4560.52×
Pennsylvania15,9121.63×
Illinois11,9381.24×
Texas11,4000.46×
New York10,2600.63×
Massachusetts8,1931.43×
North Carolina8,1640.94×
Missouri7,7861.67×
Michigan7,6601.01×
Georgia6,7020.75×
Wisconsin6,4161.47×
Virginia5,7560.82×
Colorado5,6651.24×
Connecticut5,2211.8×
South Carolina4,8911.12×
New Jersey4,8770.66×
Alabama4,6241.14×
Washington4,5000.77×
Tennessee4,4630.77×
Maryland4,2950.86×
Kentucky3,7961.04×
Kansas3,4531.51×
Arizona3,0300.51×
Oklahoma2,8610.89×
Minnesota2,8110.68×
Iowa2,8101.18×
Oregon2,5400.76×
Maine2,1422.06×
New Hampshire2,1301.86×
Utah1,7250.66×
Arkansas1,5280.64×
Nebraska1,4390.99×
Rhode Island1,1101.2×
Alaska1,0421.68×
Louisiana9410.25×
Nevada8640.31×
Idaho7960.55×
Vermont7691.51×
Delaware7440.93×
West Virginia6920.51×
Mississippi6470.27×
Washington, District of Columbia6180.71×
New Mexico4480.31×
Hawaii4070.33×
Montana3700.46×
South Dakota2500.37×
North Dakota2330.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Straight No Chaser audience
BrandAffinityCategory
Keenan Allen14.42×Sports
Trinity Evangelical Divinity School73.5×Business & Career
Alaska2.02×Travel & Leisure
Nebraska Cornhuskers football3.83×Sports
Elsword16.8×Games
La Jolla8.85×Travel & Leisure
Whataburger1.67×Food & Beverages
Kasik10.49×Travel & Leisure
KSTP-TV6.5×Movies & TV
Sinaloa3.06×Travel & Leisure
Home staging4.21×Home & Garden
Cut Chemist43.66×Music & Radio
Layne Staley4.58×Music & Radio
Yahoo Sports Fantasy4.95×
Google Photos1.65×Technology & Electronics
Winemaking2.96×Food & Beverages
Hudson, New York7.92×Travel & Leisure
Nebraska1.61×Travel & Leisure
Necktie2.88×Fashion & Accessoires
JDSU1.7×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Straight No Chaser audience
TraitClusterScore
Community OrientationOPEN1.5
PatriotismCONSERVATISM1.25
CreativityOPEN1.24
MindfulnessBALANCE1.17
DIY MentalityTHRILL1.16
Pet OwnershipJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Straight No Chaser
CountryShare
United States85.4%
Japan3.6%
United Kingdom2.3%

See Straight No Chaser audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Straight No Chaser have in United States?

Straight No Chaser has an estimated audience of 289,922 people in United States, concentrated in Indiana and Florida.

What is the gender split and age of Straight No Chaser fans?

57.8% of Straight No Chaser fans are female, 42.2% are male, with an average age of 43.7 years.

Which brands do Straight No Chaser fans like most?

Straight No Chaser fans show strongest brand affinity for Keenan Allen (14.42×), Trinity Evangelical Divinity School (73.5×), and Alaska (2.02×) over the country average.

Where do Straight No Chaser fans live in United States?

Straight No Chaser fans in United States are most concentrated in Indiana (reach 22,258), Florida (reach 20,001), and Ohio (reach 16,916). These three regions account for the largest share of the active audience.

What other brands do Straight No Chaser fans also like?

Beyond Straight No Chaser itself, the audience over-indexes on Trinity Evangelical Divinity School (73.5×), Alaska (2.02×), Nebraska Cornhuskers football (3.83×), and Elsword (16.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Straight No Chaser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.