Straight No Chaser Audience in United States

Straight No Chaser has an estimated audience of 289,922 people in United States. 57.8% are female, 42.2% are male, average age 43.7. Top regions: Indiana, Florida, Ohio. Top brand affinities: Margot Robbie, Anna Kendrick, Autism Awareness, Diabetes mellitus awareness, Alison Brie.

The average Straight No Chaser fan in United States is 43.7 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, Florida, Ohio. Top brand affinities include Margot Robbie, Anna Kendrick, Autism Awareness, with strongest over-indexing on Margot Robbie (73.5× the country average). Demographically, the Straight No Chaser audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Straight No Chaser fans

Demographic split for Straight No Chaser audience in United States
MetricValue
Female57.8%
Male42.2%
Average age43.7
Estimated audience size289,922

Audience persona

The typical Straight No Chaser fan in United States is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Margot Robbie.

Top regions in United States

Top regions ranked by reach for Straight No Chaser in United States
RegionReachAffinity
Indiana22,2584.2×
Florida20,0011.02×
Ohio16,9161.89×
California16,4560.52×
Pennsylvania15,9121.63×
Illinois11,9381.24×
Texas11,4000.46×
New York10,2600.63×
Massachusetts8,1931.43×
North Carolina8,1640.94×
Missouri7,7861.67×
Michigan7,6601.01×
Georgia6,7020.75×
Wisconsin6,4161.47×
Virginia5,7560.82×
Colorado5,6651.24×
Connecticut5,2211.8×
South Carolina4,8911.12×
New Jersey4,8770.66×
Alabama4,6241.14×
Washington4,5000.77×
Tennessee4,4630.77×
Maryland4,2950.86×
Kentucky3,7961.04×
Kansas3,4531.51×
Arizona3,0300.51×
Oklahoma2,8610.89×
Minnesota2,8110.68×
Iowa2,8101.18×
Oregon2,5400.76×
Maine2,1422.06×
New Hampshire2,1301.86×
Utah1,7250.66×
Arkansas1,5280.64×
Nebraska1,4390.99×
Rhode Island1,1101.2×
Alaska1,0421.68×
Louisiana9410.25×
Nevada8640.31×
Idaho7960.55×
Vermont7691.51×
Delaware7440.93×
West Virginia6920.51×
Mississippi6470.27×
Washington, District of Columbia6180.71×
New Mexico4480.31×
Hawaii4070.33×
Montana3700.46×
South Dakota2500.37×
North Dakota2330.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Straight No Chaser audience
BrandAffinityCategory
Margot Robbie73.5×Movies & TV
Anna Kendrick33.86×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Alison Brie20×Movies & TV
Microblogging12.67×Technology & Electronics
Dennis Quaid20×Movies & TV
Singer-songwriter5.51×Music & Radio
Daniel Day-Lewis20×Movies & TV
Patricia Arquette20×Movies & TV
Income tax13.19×Business & Career
Thandie Newton20×Movies & TV
Planet Fitness4.13×Sports
Melanie Lynskey17.19×Movies & TV
Cool Whip43.66×Food & Beverages
Idris Elba12.72×Movies & TV
Rachel Weisz15.39×Movies & TV
Michael Fassbender17.85×Movies & TV
Doctor Strange14.71×Literature
Natalie Dormer20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Straight No Chaser audience
TraitClusterScore
Community OrientationOPEN1.5
PatriotismCONSERVATISM1.25
CreativityOPEN1.24
MindfulnessBALANCE1.17
DIY MentalityTHRILL1.16
Pet OwnershipJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Straight No Chaser
CountryShare
United States85.4%
Japan3.6%
United Kingdom2.3%

See Straight No Chaser audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Straight No Chaser have in United States?

Straight No Chaser has an estimated audience of 289,922 people in United States, concentrated in Indiana and Florida.

What is the gender split and age of Straight No Chaser fans?

57.8% of Straight No Chaser fans are female, 42.2% are male, with an average age of 43.7 years.

Which brands do Straight No Chaser fans like most?

Straight No Chaser fans show strongest brand affinity for Margot Robbie (73.5×), Anna Kendrick (33.86×), and Autism Awareness (19.03×) over the country average.

Where do Straight No Chaser fans live in United States?

Straight No Chaser fans in United States are most concentrated in Indiana (reach 22,258), Florida (reach 20,001), and Ohio (reach 16,916). These three regions account for the largest share of the active audience.

What other brands do Straight No Chaser fans also like?

Beyond Straight No Chaser itself, the audience over-indexes on Anna Kendrick (33.86×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Alison Brie (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Straight No Chaser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.