Rascasse Audience Intelligence

Straight No Chaser Audience in United States

A data profile of the people who buy, follow and care about Straight No Chaser in United States — modelled from more than twelve digital signal sources. Straight No Chaser has an estimated audience of 295,842 people in United States.

#803among Band in United States#12185among Person in United States#7124in Music & Radio

The average Straight No Chaser fan in United States is 43.7 years old, more female, and lives primarily in Indiana.

The audience is concentrated in Indiana, Ohio, Florida.

Top brand affinities include Margot Robbie, Anna Kendrick, Idris Elba, with strongest over-indexing on Margot Robbie (120.16× the country average).

Demographically, the Straight No Chaser audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Straight No Chaser fan in United States is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Margot Robbie.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Straight No Chaser profile in United States.

Audience size
296K
in United States
Gender
57.8%♀
42.2% male
Age
43.7
average years
Country rank
#48719
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Straight No Chaser fans

57.8% are female, 42.2% are male, average age 43.7.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Straight No Chaser audience in United States
MetricValue
Female57.8%
Male42.2%
Average age43.7
Estimated audience size295,842
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Straight No Chaser audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3919%
40-4926%
50+29%
Fig. 04

Worldwide distribution

85.6%

of the worldwide Straight No Chaser audience comes from United States.

Worldwide audience distribution share by country for Straight No Chaser
CountryShare
United States85.6%
Japan3.6%
United Kingdom2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Straight No Chaser audience in United States is strongest.

Fig. 05

Top regions by affinity

Straight No Chaser fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~20K4.29×
02Ohio~20K2.10×
03New Hampshire~2K1.79×
04Connecticut~5K1.66×
05Maine~2K1.62×
06Missouri~7K1.56×
07Pennsylvania~10K1.52×
08Iowa~4K1.51×
09Wisconsin~6K1.47×
10Massachusetts~8K1.35×
11Kansas~3K1.30×
12Alaska<1K1.29×
13Illinois~10K1.24×
14Rhode Island~1K1.24×
15West Virginia~2K1.23×
16Michigan~9K1.22×
17Vermont<1K1.19×
18Nebraska~2K1.17×
19Delaware<1K1.13×
20Kentucky~4K1.07×
21Colorado~5K1.05×
22Alabama~4K1.00×
23Tennessee~5K0.92×
24Maryland~5K0.92×
25South Carolina~4K0.92×
26Oklahoma~3K0.90×
27New Mexico~1K0.90×
28Florida~20K0.87×
29Virginia~6K0.86×
30North Dakota<1K0.82×
31Oregon~3K0.81×
32North Carolina~7K0.80×
33South Dakota<1K0.80×
34Arkansas~2K0.79×
35Washington, District of Columbia<1K0.79×
36Montana<1K0.79×
37New Jersey~6K0.77×
38Washington~4K0.76×
39Idaho~1K0.73×
40Hawaii<1K0.72×
41Mississippi~2K0.70×
42Georgia~6K0.69×
43Minnesota~3K0.69×
44Utah~2K0.68×
45New York~10K0.62×
46Nevada~2K0.60×
47Arizona~3K0.58×
48Louisiana~2K0.56×
49California~10K0.46×
50Texas~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Straight No Chaser, United States
0.43×1.00×4.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Straight No Chaser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Straight No Chaser audience
#·InterestCategoryAffinity×
01Margot RobbieMovies & TV120.16×
02Anna KendrickMovies & TV46.04×
03Cool WhipFood & Beverages44.89×
04Idris ElbaMovies & TV22.45×
05Alison BrieMovies & TV20.00×
06Dennis QuaidMovies & TV20.00×
07Patricia ArquetteMovies & TV20.00×
08Victoria JusticeMovies & TV20.00×
09Melanie LynskeyMovies & TV20.00×
10Thandie NewtonMovies & TV20.00×
11Allison JanneyMovies & TV20.00×
12Alien (franchise)Movies & TV20.00×
13Olivia MunnMovies & TV19.53×
14Michael FassbenderMovies & TV17.72×
15Christopher WalkenMovies & TV13.40×
16Anna FarisMovies & TV11.23×
17Brittany SnowMovies & TV8.27×
18QVCMovies & TV7.26×
19FedExBusiness & Career4.41×
20PinterestInternet & Social Media2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Straight No Chaser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Straight No Chaser audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
Convenience OrientationPREMIUM1.83×
Community OrientationOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Straight No Chaser audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
Risk AppetiteTHRILL0.72×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Straight No Chaser have in United States?

Straight No Chaser has an estimated audience of 295,842 people in United States, concentrated in Indiana and Ohio.

02

What is the gender split and age of Straight No Chaser fans?

57.8% of Straight No Chaser fans are female, 42.2% are male, with an average age of 43.7 years.

03

Which brands do Straight No Chaser fans like most?

Straight No Chaser fans show strongest brand affinity for Margot Robbie (120.16×), Anna Kendrick (46.04×), and Idris Elba (22.45×) over the country average.

04

Where do Straight No Chaser fans live in United States?

Straight No Chaser fans in United States are most concentrated in Indiana (reach ~20K), Ohio (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Straight No Chaser fans also like?

Beyond Straight No Chaser itself, the audience over-indexes on Anna Kendrick (46.04×), Idris Elba (22.45×), Alison Brie (20×), and Dennis Quaid (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in United States

See Straight No Chaser audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Straight No Chaser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →