Rascasse Audience Intelligence

Idris Elba Audience in United States

A data profile of the people who buy, follow and care about Idris Elba in United States — modelled from more than twelve digital signal sources. Idris Elba has an estimated audience of 5,792,768 people in United States.

#195among Actor Actress or TV Star in United States#554among Person in United States#552in Movies & TV

The average Idris Elba fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include LiSA (Japanese musician, born 1987), Ryan Gosling, Anna Kendrick, with strongest over-indexing on LiSA (Japanese musician, born 1987) (52.14× the country average).

Demographically, the Idris Elba audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Quality Awareness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Idris Elba fan in United States is more female, around 33.9 years old, with strong Quality Awareness tendencies and a notable affinity for LiSA (Japanese musician, born 1987).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Idris Elba profile in United States.

Audience size
5.8M
in United States
Gender
60.6%♀
39.4% male
Age
33.9
average years
Country rank
#5867
Person in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Idris Elba fans

60.6% are female, 39.4% are male, average age 33.9.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Idris Elba audience in United States
MetricValue
Female60.6%
Male39.4%
Average age33.9
Estimated audience size5,792,768
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Idris Elba audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3919%
40-4916%
50+10%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Idris Elba audience comes from United States.

Worldwide audience distribution share by country for Idris Elba
CountryShare
United States37.3%
United Kingdom10.6%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Idris Elba audience in United States is strongest.

Fig. 05

Top regions by affinity

Idris Elba fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~100K1.26×
02Georgia~200K1.21×
03North Carolina~200K1.15×
04Mississippi~50K1.14×
05Alabama~90K1.12×
06Louisiana~80K1.12×
07South Carolina~90K1.10×
08Texas~500K1.08×
09Tennessee~100K1.08×
10Oklahoma~70K1.08×
11Arkansas~50K1.08×
12Florida~400K1.07×
13Virginia~100K1.07×
14Arizona~100K1.05×
15Missouri~90K1.05×
16Nevada~60K1.05×
17Delaware~20K1.05×
18Michigan~200K1.04×
19Washington~100K1.04×
20Washington, District of Columbia~20K1.04×
21New Jersey~100K1.01×
22Kentucky~70K1.01×
23Connecticut~60K1.01×
24Ohio~200K1.00×
25Oregon~60K1.00×
26Kansas~40K1.00×
27Pennsylvania~200K0.99×
28Massachusetts~100K0.99×
29Indiana~100K0.99×
30Colorado~90K0.99×
31Utah~50K0.99×
32California~600K0.98×
33New York~300K0.98×
34Illinois~200K0.98×
35Idaho~30K0.97×
36New Mexico~30K0.97×
37Alaska~10K0.96×
38Minnesota~70K0.94×
39Rhode Island~20K0.92×
40Montana~10K0.92×
41Maine~20K0.91×
42Nebraska~30K0.90×
43West Virginia~20K0.90×
44New Hampshire~20K0.90×
45Wisconsin~70K0.89×
46Iowa~40K0.89×
47Vermont~9K0.87×
48Hawaii~20K0.86×
49North Dakota~9K0.81×
50South Dakota~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Idris Elba, United States
0.77×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Idris Elba audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Idris Elba audience
#·InterestCategoryAffinity×
01LiSA (Japanese musician, born 1987)Music & Radio52.14×
02Central Region (Ghana)Travel & Leisure47.84×
03Joy FM (Ghana)Music & Radio46.63×
04Anna KendrickMovies & TV33.19×
05Media Take OutInternet & Social Media31.35×
06Norman CookMusic & Radio27.14×
07Ryan GoslingMovies & TV25.23×
08J. K. SimmonsMovies & TV22.27×
09Amber RoseFashion & Accessoires21.78×
10Ben SchwartzMovies & TV21.12×
11Photo (French magazine)Fashion & Accessoires17.17×
12James MarsdenMovies & TV16.43×
13Ian SomerhalderMovies & TV15.01×
14Shemar MooreMovies & TV13.85×
15Olivia WildeMovies & TV12.25×
16Megyn KellyMovies & TV10.81×
17Nathan FillionMovies & TV10.39×
18Margot RobbieMovies & TV8.37×
19Jim CarreyMovies & TV5.69×
20Obsessed (2009 film)Movies & TV5.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Idris Elba audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Idris Elba audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.26×
TraditionCONSERVATISM1.16×
Luxury OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Idris Elba audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Community OrientationOPEN0.76×
Convenience OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Idris Elba have in United States?

Idris Elba has an estimated audience of 5,792,768 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Idris Elba fans?

60.6% of Idris Elba fans are female, 39.4% are male, with an average age of 33.9 years.

03

Which brands do Idris Elba fans like most?

Idris Elba fans show strongest brand affinity for LiSA (Japanese musician, born 1987) (52.14×), Ryan Gosling (25.23×), and Anna Kendrick (33.19×) over the country average.

04

Where do Idris Elba fans live in United States?

Idris Elba fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Idris Elba fans also like?

Beyond Idris Elba itself, the audience over-indexes on Ryan Gosling (25.23×), Anna Kendrick (33.19×), Media Take Out (31.35×), and James Marsden (16.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Idris Elba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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