Idris Elba Audience in United States

Idris Elba logo

Idris Elba has an estimated audience of 5,583,032 people in United States. 60.6% are female, 39.4% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: LiSA (Japanese musician, born 1987), Anna Kendrick, Ryan Gosling, Media Take Out, Sonic the Hedgehog (comics).

The average Idris Elba fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include LiSA (Japanese musician, born 1987), Anna Kendrick, Ryan Gosling, with strongest over-indexing on LiSA (Japanese musician, born 1987) (52.14× the country average). Demographically, the Idris Elba audience skews more female with an average age of 33.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Idris Elba fans

Demographic split for Idris Elba audience in United States
MetricValue
Female60.6%
Male39.4%
Average age33.9
Estimated audience size5,583,032

Audience persona

The typical Idris Elba fan in United States is more female, around 33.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for LiSA (Japanese musician, born 1987).

Top regions in United States

Top regions ranked by reach for Idris Elba in United States
RegionReachAffinity
California649,7391.06×
Texas556,5451.16×
Florida415,3801.1×
New York317,0101.02×
Georgia213,7171.24×
North Carolina197,9611.18×
Illinois191,0871.03×
Pennsylvania187,1811×
Ohio179,5101.04×
Michigan162,6411.11×
Virginia146,9711.08×
New Jersey143,2341.01×
Arizona126,1631.11×
Tennessee122,1871.09×
Maryland121,3861.26×
Washington116,4191.04×
Massachusetts109,9711×
Indiana102,4151×
South Carolina97,5541.16×
Missouri95,1091.06×
Colorado90,2551.03×
Alabama88,5491.14×
Louisiana82,3171.14×
Minnesota75,2870.94×
Wisconsin72,4720.86×
Kentucky72,0831.03×
Oklahoma68,8491.11×
Oregon65,1631.02×
Nevada56,6921.05×
Connecticut56,0681×
Mississippi52,7291.15×
Arkansas49,5671.08×
Utah48,9780.98×
Kansas43,3630.99×
Iowa40,0570.87×
Idaho27,2270.97×
New Mexico26,4070.94×
Nebraska23,8910.85×
West Virginia22,3980.86×
Hawaii20,4280.85×
New Hampshire18,4550.84×
Maine17,5080.88×
Washington, District of Columbia17,1211.02×
Rhode Island15,4040.87×
Delaware14,8770.97×
Montana13,5400.87×
Alaska10,4560.88×
South Dakota9,3770.73×
North Dakota8,6750.76×
Vermont7,5950.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Idris Elba audience
BrandAffinityCategory
LiSA (Japanese musician, born 1987)52.14×Music & Radio
Anna Kendrick33.19×Movies & TV
Ryan Gosling25.23×Movies & TV
Media Take Out31.35×Internet & Social Media
Sonic the Hedgehog (comics)18.37×Literature
James Marsden16.43×Movies & TV
Photo (French magazine)17.17×Fashion & Accessoires
Amber Rose21.78×Fashion & Accessoires
Margot Robbie8.37×Movies & TV
Central Region (Ghana)47.84×Travel & Leisure
Ian Somerhalder15.01×Movies & TV
Shemar Moore13.85×Movies & TV
Ben Schwartz21.12×Movies & TV
J. K. Simmons22.27×Movies & TV
Megyn Kelly10.81×Movies & TV
Nathan Fillion10.39×Movies & TV
Joy FM (Ghana)46.63×Music & Radio
Mickie James28.43×Sports
Jim Carrey5.69×Movies & TV
Olivia Wilde12.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Idris Elba audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.6
ExtroversionTHRILL1.52
Early Adopter MentalityPOWER1.32
Community OrientationOPEN1.29
IndulgenceJOY1.23
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Idris Elba
CountryShare
United States37.6%
United Kingdom10.2%
Brazil6.7%

See Idris Elba audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Idris Elba have in United States?

Idris Elba has an estimated audience of 5,583,032 people in United States, concentrated in California and Texas.

What is the gender split and age of Idris Elba fans?

60.6% of Idris Elba fans are female, 39.4% are male, with an average age of 33.9 years.

Which brands do Idris Elba fans like most?

Idris Elba fans show strongest brand affinity for LiSA (Japanese musician, born 1987) (52.14×), Anna Kendrick (33.19×), and Ryan Gosling (25.23×) over the country average.

Where do Idris Elba fans live in United States?

Idris Elba fans in United States are most concentrated in California (reach 649,739), Texas (reach 556,545), and Florida (reach 415,380). These three regions account for the largest share of the active audience.

What other brands do Idris Elba fans also like?

Beyond Idris Elba itself, the audience over-indexes on Anna Kendrick (33.19×), Ryan Gosling (25.23×), Media Take Out (31.35×), and Sonic the Hedgehog (comics) (18.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Idris Elba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.