Norman Cook Audience in United States

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Norman Cook has an estimated audience of 297,376 people in United States. 43.6% are female, 56.4% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Home construction, UK garage, Stay at Home Mum, John Havlicek, Building envelope.

The average Norman Cook fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home construction, UK garage, Stay at Home Mum, with strongest over-indexing on Home construction (4.01× the country average). Demographically, the Norman Cook audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: DJ

Demographics of Norman Cook fans

Demographic split for Norman Cook audience in United States
MetricValue
Female43.6%
Male56.4%
Average age38.3
Estimated audience size297,376

Audience persona

The typical Norman Cook fan in United States is more male, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Norman Cook in United States
RegionReachAffinity
California39,3681.2×
Texas26,5451.04×
New York24,6801.49×
Florida20,2291×
Illinois14,1511.43×
Pennsylvania10,8791.09×
Michigan9,3681.2×
Ohio8,7870.96×
Massachusetts8,4041.43×
Washington8,3561.4×
New Jersey8,3541.1×
North Carolina7,9980.89×
Virginia7,6231.05×
Georgia7,1940.79×
Colorado6,6711.42×
Arizona6,2181.02×
Maryland5,0350.98×
Minnesota4,9551.16×
Oregon4,9421.45×
Indiana4,9360.91×
Tennessee4,8820.82×
Wisconsin4,8301.08×
Missouri4,7190.98×
Connecticut3,9691.33×
South Carolina3,2460.73×
Kentucky3,0420.82×
Nevada2,8681×
Alabama2,8170.68×
Louisiana2,8030.73×
Oklahoma2,6650.81×
Iowa2,2210.91×
Utah2,1520.81×
Kansas1,9980.85×
Arkansas1,7300.71×
Washington, District of Columbia1,3921.56×
New Mexico1,3460.9×
New Hampshire1,3441.15×
Maine1,3431.26×
Mississippi1,2610.51×
Nebraska1,2500.84×
Idaho1,2070.81×
West Virginia1,0410.75×
Rhode Island9851.04×
Hawaii9490.74×
Montana7850.95×
Vermont7241.39×
Delaware6430.78×
Alaska5770.91×
North Dakota4640.76×
South Dakota4470.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Norman Cook audience
BrandAffinityCategory
Home construction4.01×Home & Garden
UK garage10.7×Music & Radio
Stay at Home Mum24.23×Kids & Family
John Havlicek20×Sports
Building envelope11.76×Home & Garden
Hudson, New York14.88×Travel & Leisure
Combat sport1.75×Sports
Kasik12.63×Travel & Leisure
Pro-Ject4.2×Music & Radio
Vocal harmony4.43×Music & Radio
Grinch3.88×Movies & TV
Elsword15.45×Games
Yahoo Sports Fantasy6.28×
The Streets20×Music & Radio
Iwi18.2×
Magazine (band)5.25×Music & Radio
Nationality1.73×Politics & Society
Steampunk3.98×Fashion & Accessoires
Home staging4.21×Home & Garden
Historic site3.39×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Norman Cook audience
TraitClusterScore
Early Adopter MentalityPOWER1.47
LGBTQ+ IdentityOPEN1.36
Community OrientationOPEN1.3
Urban LifestyleOPEN1.29
ExtroversionTHRILL1.28
Luxury OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Norman Cook
CountryShare
United Kingdom35.2%
United States15.6%
Germany10.3%

See Norman Cook audiences in other countries

More DJ audiences in United States

Frequently asked questions

How many fans does Norman Cook have in United States?

Norman Cook has an estimated audience of 297,376 people in United States, concentrated in California and Texas.

What is the gender split and age of Norman Cook fans?

43.6% of Norman Cook fans are female, 56.4% are male, with an average age of 38.3 years.

Which brands do Norman Cook fans like most?

Norman Cook fans show strongest brand affinity for Home construction (4.01×), UK garage (10.7×), and Stay at Home Mum (24.23×) over the country average.

Where do Norman Cook fans live in United States?

Norman Cook fans in United States are most concentrated in California (reach 39,368), Texas (reach 26,545), and New York (reach 24,680). These three regions account for the largest share of the active audience.

What other brands do Norman Cook fans also like?

Beyond Norman Cook itself, the audience over-indexes on UK garage (10.7×), Stay at Home Mum (24.23×), John Havlicek (20×), and Building envelope (11.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Norman Cook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.