A data profile of the people who buy, follow and care about Norman Cook in Germany — modelled from more than twelve digital signal sources. Norman Cook has an estimated audience of 297,021 people in Germany.
The average Norman Cook fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Whitney Houston, Beck, Die Ärzte, with strongest over-indexing on Whitney Houston (13.72× the country average).
Demographically, the Norman Cook audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Norman Cook fan in Germany is more female, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Whitney Houston.
The key figures that characterise the Norman Cook profile in Germany.
57.9% are female, 42.1% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 34.5 |
| Estimated audience size | 297,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 10% |
of the worldwide Norman Cook audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 45.0% |
| United States | 16.6% |
| Germany | 7.9% |
Where the Norman Cook audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.44× | |
| 02 | Hamburg | ~7K | 1.14× | |
| 03 | Niedersachsen | ~30K | 1.06× | |
| 04 | Sachsen | ~10K | 1.05× | |
| 05 | Nordrhein-Westfalen | ~70K | 1.04× | |
| 06 | Schleswig-Holstein | ~10K | 1.02× | |
| 07 | Bayern | ~50K | 1.01× | |
| 08 | Hessen | ~20K | 0.99× | |
| 09 | Rheinland-Pfalz | ~10K | 0.99× | |
| 10 | Saarland | ~3K | 0.97× | |
| 11 | Thüringen | ~7K | 0.93× | |
| 12 | Bremen | ~2K | 0.93× | |
| 13 | Brandenburg | ~8K | 0.92× | |
| 14 | Mecklenburg-Vorpommern | ~5K | 0.91× | |
| 15 | Baden-Württemberg | ~40K | 0.90× | |
| 16 | Sachsen-Anhalt | ~6K | 0.83× |
The strongest cross-interests of the Norman Cook audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chaka Khan | Music & Radio | 33.75× | ||
| 02 | Earth, Wind & Fire | Music & Radio | 23.58× | ||
| 03 | Faithless | Music & Radio | 22.57× | ||
| 04 | Amsterdam Dance Event | Music & Radio | 21.75× | ||
| 05 | Beck | Music & Radio | 20.00× | ||
| 06 | Die Ärzte | Music & Radio | 20.00× | ||
| 07 | Joey King | Movies & TV | 20.00× | ||
| 08 | Sportfreunde Stiller | Music & Radio | 20.00× | ||
| 09 | Barry White | Music & Radio | 20.00× | ||
| 10 | Kettcar | Music & Radio | 20.00× | ||
| 11 | Ray Charles | Music & Radio | 20.00× | ||
| 12 | Milli Vanilli | Music & Radio | 18.74× | ||
| 13 | Jamiroquai | Music & Radio | 18.22× | ||
| 14 | Boney M. | Music & Radio | 15.65× | ||
| 15 | University of Mannheim | Business & Career | 14.42× | ||
| 16 | Whitney Houston | Music & Radio | 13.72× | ||
| 17 | Alicia Vikander | Movies & TV | 13.22× | ||
| 18 | Alexander Skarsgård | Movies & TV | 13.00× | ||
| 19 | Eskimo Callboy | Music & Radio | 11.41× | ||
| 20 | Thomann | Shopping | 5.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.61× | |
| Tradition | CONSERVATISM | 1.58× | |
| Urban Lifestyle | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.54× | |
| Pet Ownership | JOY | 0.59× | |
| Creativity | OPEN | 0.72× |
Norman Cook has an estimated audience of 297,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
57.9% of Norman Cook fans are female, 42.1% are male, with an average age of 34.5 years.
Norman Cook fans show strongest brand affinity for Whitney Houston (13.72×), Beck (20×), and Die Ärzte (20×) over the country average.
Norman Cook fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Norman Cook itself, the audience over-indexes on Beck (20×), Die Ärzte (20×), Joey King (20×), and Milli Vanilli (18.74×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Norman Cook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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