Norman Cook Audience in Germany
Norman Cook has an estimated audience of 195,869 people in Germany. 57.9% are female, 42.1% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beck, Milli Vanilli, Alexander Skarsgård, Amsterdam Dance Event, Whitney Houston.
The average Norman Cook fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beck, Milli Vanilli, Alexander Skarsgård, with strongest over-indexing on Beck (20× the country average). Demographically, the Norman Cook audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Urban Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: DJ
Demographics of Norman Cook fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 34.5 |
| Estimated audience size | 195,869 |
Audience persona
The typical Norman Cook fan in Germany is more female, around 34.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Beck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,620 | 1.01× |
| Bayern | 48,188 | 1.04× |
| Baden-Württemberg | 36,861 | 0.94× |
| Niedersachsen | 27,699 | 0.99× |
| Hessen | 23,467 | 1.07× |
| Berlin | 21,769 | 1.69× |
| Sachsen | 15,102 | 1.07× |
| Rheinland-Pfalz | 13,751 | 0.95× |
| Schleswig-Holstein | 10,123 | 0.98× |
| Hamburg | 8,795 | 1.35× |
| Brandenburg | 7,409 | 0.83× |
| Thüringen | 6,069 | 0.82× |
| Sachsen-Anhalt | 5,168 | 0.69× |
| Mecklenburg-Vorpommern | 4,095 | 0.74× |
| Saarland | 3,318 | 0.94× |
| Bremen | 2,286 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beck | 20× | Music & Radio |
| Milli Vanilli | 20× | Music & Radio |
| Alexander Skarsgård | 17.6× | Movies & TV |
| Amsterdam Dance Event | 23.08× | Music & Radio |
| Whitney Houston | 10.28× | Music & Radio |
| Joey King | 18.4× | Movies & TV |
| Lowrider | 31.87× | Cars & Mobility |
| Sportfreunde Stiller | 20× | Music & Radio |
| Jamiroquai | 19.73× | Music & Radio |
| Earth, Wind & Fire | 28.61× | Music & Radio |
| Barry White | 20× | Music & Radio |
| Kettcar | 20× | Music & Radio |
| Deftones | 20× | Music & Radio |
| Faithless | 22.55× | Music & Radio |
| Aretha Franklin | 20× | Music & Radio |
| Eskimo Callboy | 11.53× | Music & Radio |
| Ray Charles | 20× | Music & Radio |
| Internet Movie Database | 7.38× | Movies & TV |
| University of Mannheim | 9.64× | Business & Career |
| Placebo (band) | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.73 |
| Tradition | CONSERVATISM | 1.54 |
| Early Adopter Mentality | POWER | 1.51 |
| Spirituality | BALANCE | 1.32 |
| Sports Activity | POWER | 1.27 |
| Extroversion | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 35.2% |
| United States | 15.6% |
| Germany | 10.3% |
See Norman Cook audiences in other countries
More DJ audiences in Germany
- UNER (3,756,623)
- Nosferatu (band) (2,355,650)
- Aphrodite (musician) (800,100)
- Benny Blanco (728,986)
- Shifted (541,360)
Frequently asked questions
How many fans does Norman Cook have in Germany?
Norman Cook has an estimated audience of 195,869 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Norman Cook fans?
57.9% of Norman Cook fans are female, 42.1% are male, with an average age of 34.5 years.
Which brands do Norman Cook fans like most?
Norman Cook fans show strongest brand affinity for Beck (20×), Milli Vanilli (20×), and Alexander Skarsgård (17.6×) over the country average.
Where do Norman Cook fans live in Germany?
Norman Cook fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,620), Bayern (reach 48,188), and Baden-Württemberg (reach 36,861). These three regions account for the largest share of the active audience.
What other brands do Norman Cook fans also like?
Beyond Norman Cook itself, the audience over-indexes on Milli Vanilli (20×), Alexander Skarsgård (17.6×), Amsterdam Dance Event (23.08×), and Whitney Houston (10.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Norman Cook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.