Rascasse Audience Intelligence

Naomi Watts Audience in United States

A data profile of the people who buy, follow and care about Naomi Watts in United States — modelled from more than twelve digital signal sources. Naomi Watts has an estimated audience of 2,837,823 people in United States.

#597among Actor Actress or TV Star in United States#1701among Person in United States#1458in Movies & TV

The average Naomi Watts fan in United States is 32.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include We Bare Bears, Twins (group), Elle Fanning, with strongest over-indexing on We Bare Bears (396.61× the country average).

Demographically, the Naomi Watts audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Naomi Watts fan in United States is balanced, around 32.6 years old, with strong Extroversion tendencies and a notable affinity for We Bare Bears.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naomi Watts profile in United States.

Audience size
2.8M
in United States
Gender
51.2%♀
48.8% male
Age
32.6
average years
Country rank
#10770
Person in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Naomi Watts fans

51.2% are female, 48.8% are male, average age 32.6.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Naomi Watts audience in United States
MetricValue
Female51.2%
Male48.8%
Average age32.6
Estimated audience size2,837,823
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Naomi Watts audience in United States
Age bracketShare%
16-1942%
20-2918%
30-3914%
40-4915%
50+11%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Naomi Watts audience comes from United States.

Worldwide audience distribution share by country for Naomi Watts
CountryShare
United States24.8%
Brazil6.9%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naomi Watts audience in United States is strongest.

Fig. 05

Top regions by affinity

Naomi Watts fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.31×
02Massachusetts~70K1.29×
03Oregon~40K1.24×
04Connecticut~40K1.24×
05New Hampshire~10K1.19×
06Washington~70K1.18×
07Rhode Island~10K1.17×
08New Jersey~90K1.16×
09Vermont~6K1.16×
10California~400K1.14×
11Maine~10K1.13×
12Colorado~50K1.10×
13Pennsylvania~100K1.09×
14Illinois~100K1.08×
15Utah~30K1.05×
16Idaho~20K1.05×
17Montana~8K1.05×
18Arizona~60K1.04×
19Minnesota~40K1.04×
20Washington, District of Columbia~9K1.04×
21Wisconsin~40K1.02×
22Missouri~50K1.00×
23Michigan~80K0.99×
24Ohio~90K0.98×
25North Carolina~90K0.98×
26Tennessee~60K0.98×
27New Mexico~10K0.98×
28Virginia~70K0.97×
29Kansas~20K0.95×
30Florida~200K0.94×
31Oklahoma~30K0.94×
32Nebraska~10K0.93×
33Delaware~7K0.93×
34Texas~200K0.92×
35Indiana~50K0.92×
36Kentucky~30K0.92×
37Iowa~20K0.92×
38Maryland~50K0.91×
39South Carolina~40K0.91×
40Nevada~20K0.89×
41Arkansas~20K0.89×
42Alaska~6K0.89×
43Georgia~80K0.88×
44Hawaii~10K0.87×
45Alabama~30K0.86×
46Louisiana~30K0.84×
47West Virginia~10K0.83×
48South Dakota~6K0.83×
49North Dakota~5K0.83×
50Mississippi~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Naomi Watts, United States
0.75×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naomi Watts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naomi Watts audience
#·InterestCategoryAffinity×
01We Bare BearsMovies & TV396.61×
02APC (magazine)Technology & Electronics55.06×
03E.LeclercShopping25.40×
04Pablo SchreiberMovies & TV20.37×
05Twins (group)Music & Radio20.00×
06Ed, Edd n EddyMovies & TV20.00×
07Al Nassr FCSports18.68×
08Elle FanningMovies & TV14.92×
09Kelly OsbourneMusic & Radio7.29×
10EntertainmentMovies & TV1.64×
11FoodFood & Beverages1.63×
12Consumer electronicsTechnology & Electronics1.63×
13MusicBusiness & Career1.62×
14PetsPets & Animals1.61×
15SportsSports1.60×
16ShoppingShopping1.59×
17ClothingFashion & Accessoires1.59×
18MoviesMovies & TV1.56×
19Food and drinkFood & Beverages1.55×
20FIFA World Cup 2026Sports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naomi Watts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Naomi Watts audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.41×
Design AffinityPREMIUM1.35×
Price SensitivityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Naomi Watts audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
Risk AppetiteTHRILL0.67×
Need for SecurityCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Naomi Watts have in United States?

Naomi Watts has an estimated audience of 2,837,823 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Naomi Watts fans?

51.2% of Naomi Watts fans are female, 48.8% are male, with an average age of 32.6 years.

03

Which brands do Naomi Watts fans like most?

Naomi Watts fans show strongest brand affinity for We Bare Bears (396.61×), Twins (group) (20×), and Elle Fanning (14.92×) over the country average.

04

Where do Naomi Watts fans live in United States?

Naomi Watts fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Naomi Watts fans also like?

Beyond Naomi Watts itself, the audience over-indexes on Twins (group) (20×), Elle Fanning (14.92×), APC (magazine) (55.06×), and Al Nassr FC (18.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Naomi Watts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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