Rascasse Audience Intelligence

RÜFÜS Audience in United States

A data profile of the people who buy, follow and care about RÜFÜS in United States — modelled from more than twelve digital signal sources. RÜFÜS has an estimated audience of 3,785,783 people in United States.

#42among Band in United States#1108among Person in United States#801in Music & Radio

The average RÜFÜS fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include University of Victoria, Human spaceflight, European Space Agency, with strongest over-indexing on University of Victoria (492.59× the country average).

Demographically, the RÜFÜS audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RÜFÜS fan in United States is more male, around 36.0 years old, with strong Spirituality tendencies and a notable affinity for University of Victoria.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RÜFÜS profile in United States.

Audience size
3.8M
in United States
Gender
42.7%♀
57.3% male
Age
36.0
average years
Country rank
#8418
Person in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RÜFÜS fans

42.7% are female, 57.3% are male, average age 36.0.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for RÜFÜS audience in United States
MetricValue
Female42.7%
Male57.3%
Average age36.0
Estimated audience size3,785,783
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the RÜFÜS audience in United States
Age bracketShare%
16-1923%
20-2926%
30-3921%
40-4914%
50+14%
Fig. 04

Worldwide distribution

13.1%

of the worldwide RÜFÜS audience comes from United States.

Worldwide audience distribution share by country for RÜFÜS
CountryShare
United States13.1%
Brazil10.2%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RÜFÜS audience in United States is strongest.

Fig. 05

Top regions by affinity

RÜFÜS fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~70K1.97×
02Colorado~50K1.83×
03Illinois~100K1.78×
04Washington, District of Columbia~9K1.65×
05New Jersey~70K1.60×
06California~300K1.58×
07New York~200K1.54×
08Washington~50K1.44×
09Oregon~30K1.41×
10Utah~20K1.38×
11Connecticut~20K1.23×
12Rhode Island~7K1.15×
13Kansas~20K1.13×
14Nevada~20K1.12×
15Michigan~50K1.07×
16Idaho~10K1.07×
17New Hampshire~8K1.06×
18Arizona~40K1.05×
19New Mexico~9K1.05×
20Indiana~30K1.04×
21Missouri~30K1.02×
22Oklahoma~20K1.02×
23West Virginia~8K1.00×
24Florida~100K0.97×
25Kentucky~20K0.97×
26Alaska~4K0.97×
27Virginia~40K0.96×
28Maine~6K0.95×
29North Dakota~4K0.95×
30Ohio~50K0.94×
31Texas~100K0.93×
32North Carolina~50K0.92×
33Wisconsin~20K0.92×
34South Dakota~4K0.92×
35Pennsylvania~60K0.91×
36Maryland~30K0.91×
37Arkansas~10K0.91×
38Vermont~3K0.90×
39Minnesota~20K0.89×
40Montana~4K0.89×
41Tennessee~30K0.87×
42Alabama~20K0.85×
43Nebraska~8K0.85×
44Georgia~50K0.84×
45Iowa~10K0.84×
46Mississippi~10K0.81×
47Louisiana~20K0.79×
48South Carolina~20K0.77×
49Delaware~4K0.73×
50Hawaii~5K0.71×
Fig. 06

Affinity by region

Affinity by region — RÜFÜS, United States
0.71×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RÜFÜS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RÜFÜS audience
#·InterestCategoryAffinity×
01University of VictoriaBusiness & Career492.59×
02PnauMusic & Radio332.11×
03European Space AgencyCars & Mobility115.92×
04Space scienceTechnology & Electronics109.65×
05Adventure AquariumTravel & Leisure106.00×
06Playhouse DisneyMovies & TV100.16×
07Lingo (programming language)Technology & Electronics100.15×
08Canadian Space AgencyPolitics & Society87.29×
09CastleryHome & Garden82.00×
10Human spaceflightCars & Mobility77.78×
11TalamascaMusic & Radio52.85×
12The Hitchhiker's Guide to the GalaxyMovies & TV49.15×
13Space operaLiterature41.39×
14SpaceflightTravel & Leisure38.69×
158x8Technology & Electronics37.51×
16The JetsonsMovies & TV35.33×
17Unity (game engine)Technology & Electronics33.88×
18Astronomy (magazine)Politics & Society22.50×
19SpaceTravel & Leisure9.50×
20SpacecraftTravel & Leisure8.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RÜFÜS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RÜFÜS audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.60×
Luxury OrientationPREMIUM1.44×
Design AffinityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RÜFÜS audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.73×
Convenience OrientationPREMIUM0.74×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RÜFÜS have in United States?

RÜFÜS has an estimated audience of 3,785,783 people in United States, concentrated in California and New York.

02

What is the gender split and age of RÜFÜS fans?

42.7% of RÜFÜS fans are female, 57.3% are male, with an average age of 36.0 years.

03

Which brands do RÜFÜS fans like most?

RÜFÜS fans show strongest brand affinity for University of Victoria (492.59×), Human spaceflight (77.78×), and European Space Agency (115.92×) over the country average.

04

Where do RÜFÜS fans live in United States?

RÜFÜS fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do RÜFÜS fans also like?

Beyond RÜFÜS itself, the audience over-indexes on Human spaceflight (77.78×), European Space Agency (115.92×), Spaceflight (38.69×), and Adventure Aquarium (106×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for RÜFÜS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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