RÜFÜS Audience in United States

RÜFÜS logo

RÜFÜS has an estimated audience of 1,805,203 people in United States. 42.7% are female, 57.3% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: University of Victoria, Human spaceflight, European Space Agency, Spaceflight, Adventure Aquarium.

The average RÜFÜS fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include University of Victoria, Human spaceflight, European Space Agency, with strongest over-indexing on University of Victoria (492.59× the country average). Demographically, the RÜFÜS audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of RÜFÜS fans

Demographic split for RÜFÜS audience in United States
MetricValue
Female42.7%
Male57.3%
Average age36.0
Estimated audience size1,805,203

Audience persona

The typical RÜFÜS fan in United States is more male, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for University of Victoria.

Top regions in United States

Top regions ranked by reach for RÜFÜS in United States
RegionReachAffinity
California238,6771.2×
Texas166,9351.08×
Florida130,7741.07×
New York107,3871.06×
Illinois62,1571.03×
Ohio58,8331.06×
Pennsylvania58,6960.97×
Georgia54,8700.99×
North Carolina53,4410.98×
Washington51,1401.41×
Michigan49,3861.05×
Virginia48,4091.1×
New Jersey46,3571.01×
Arizona36,6090.99×
Tennessee34,5060.95×
Massachusetts34,1620.96×
Indiana34,0531.03×
Missouri32,3271.11×
Maryland30,8670.99×
Colorado30,5981.08×
Oregon29,1111.41×
Wisconsin25,5490.94×
Kentucky24,8961.1×
Minnesota24,5910.95×
South Carolina22,7940.84×
Alabama22,7840.9×
Oklahoma22,5371.12×
Louisiana19,5810.84×
Utah19,5581.21×
Nevada18,1821.04×
Kansas15,7441.11×
Connecticut15,7030.87×
Arkansas15,5521.05×
Iowa14,1030.95×
Mississippi12,9880.87×
Idaho10,2241.13×
West Virginia8,9301.06×
New Mexico8,4540.93×
Nebraska8,1100.9×
New Hampshire7,4061.04×
Maine6,3830.99×
Hawaii5,5000.71×
Washington, District of Columbia5,3360.98×
Rhode Island5,0770.88×
Montana4,3720.87×
South Dakota3,9400.94×
Delaware3,5600.71×
North Dakota3,5560.96×
Alaska3,5180.91×
Vermont2,6560.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RÜFÜS audience
BrandAffinityCategory
University of Victoria492.59×Business & Career
Human spaceflight77.78×Cars & Mobility
European Space Agency115.92×Cars & Mobility
Spaceflight38.69×Travel & Leisure
Adventure Aquarium106×Travel & Leisure
Unity (game engine)33.88×Technology & Electronics
Castlery82×Home & Garden
Space science109.65×Technology & Electronics
Pnau332.11×Music & Radio
Playhouse Disney100.16×Movies & TV
Talamasca52.85×Music & Radio
The Jetsons35.33×Movies & TV
Lingo (programming language)100.15×Technology & Electronics
Astronomy (magazine)22.5×Politics & Society
Space opera41.39×Literature
Spacecraft8.26×Travel & Leisure
Gesaffelstein35.31×Music & Radio
St. Lucia18.2×Music & Radio
8x837.51×Technology & Electronics
Space9.5×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RÜFÜS audience
TraitClusterScore
Luxury OrientationPREMIUM1.83
Early Adopter MentalityPOWER1.44
DIY MentalityTHRILL1.43
LGBTQ+ IdentityOPEN1.38
SustainabilityBALANCE1.34
Urban LifestyleOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for RÜFÜS
CountryShare
Brazil11.9%
United States8.7%
Japan5.5%

See RÜFÜS audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does RÜFÜS have in United States?

RÜFÜS has an estimated audience of 1,805,203 people in United States, concentrated in California and Texas.

What is the gender split and age of RÜFÜS fans?

42.7% of RÜFÜS fans are female, 57.3% are male, with an average age of 36.0 years.

Which brands do RÜFÜS fans like most?

RÜFÜS fans show strongest brand affinity for University of Victoria (492.59×), Human spaceflight (77.78×), and European Space Agency (115.92×) over the country average.

Where do RÜFÜS fans live in United States?

RÜFÜS fans in United States are most concentrated in California (reach 238,677), Texas (reach 166,935), and Florida (reach 130,774). These three regions account for the largest share of the active audience.

What other brands do RÜFÜS fans also like?

Beyond RÜFÜS itself, the audience over-indexes on Human spaceflight (77.78×), European Space Agency (115.92×), Spaceflight (38.69×), and Adventure Aquarium (106×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RÜFÜS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.