Space Audience in United States

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Space has an estimated audience of 11,806,539 people in United States. 50.9% are female, 49.1% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Home staging, Nationality, Jesse Plemons, Jaws.

The average Space fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Home staging, Nationality, with strongest over-indexing on Urban Outfitters (1.82× the country average). Demographically, the Space audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Space fans

Demographic split for Space audience in United States
MetricValue
Female50.9%
Male49.1%
Average age39.5
Estimated audience size11,806,539

Audience persona

The typical Space fan in United States is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Space in United States
RegionReachAffinity
California1,510,6191.16×
Texas1,270,8151.25×
Florida1,120,0121.4×
New York674,6601.02×
Pennsylvania451,4521.14×
Illinois392,4211×
Georgia378,0371.04×
Ohio367,3861.01×
North Carolina358,4041.01×
Arizona339,5411.41×
Virginia313,9551.09×
New Jersey293,6470.98×
Michigan286,5000.93×
Washington276,3021.17×
Tennessee233,2600.98×
Indiana218,5861.01×
South Carolina214,4511.21×
Massachusetts204,0010.88×
Maryland194,5660.96×
Alabama193,2851.17×
Colorado186,2591×
Missouri179,6110.94×
Louisiana153,2011.01×
Oregon150,9971.12×
Kentucky144,2830.97×
Wisconsin143,5450.81×
Minnesota140,7100.83×
Oklahoma140,4211.07×
Utah129,9061.23×
Nevada126,1451.1×
Connecticut99,2060.84×
Kansas95,5551.03×
Mississippi93,9850.97×
Iowa93,5490.96×
Arkansas89,1880.92×
New Mexico60,5061.02×
West Virginia57,8391.05×
Nebraska52,2870.88×
Washington, District of Columbia51,6341.46×
Idaho49,9100.84×
Hawaii42,1560.83×
Maine38,1620.9×
New Hampshire37,6320.81×
Alaska28,6251.13×
Rhode Island27,1130.72×
Montana26,6280.81×
Delaware22,8990.7×
North Dakota22,6790.94×
South Dakota22,4470.82×
Vermont14,5240.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Space audience
BrandAffinityCategory
Urban Outfitters1.82×Shopping
Home staging4.73×Home & Garden
Nationality1.68×Politics & Society
Jesse Plemons2.63×Movies & TV
Jaws4.02×Movies & TV
Nipsey Hussle3.74×Music & Radio
Nebraska Cornhuskers football2.16×Sports
Wikia1.99×Internet & Social Media
Charlamagne Tha God5.29×Movies & TV
Glossier2.93×Beauty & Wellness
Noodle (Gorillaz)1.96×Music & Radio
Queens College, City University of New York3.94×Business & Career
Grammarly2.48×Business & Career
Staycation1.69×Home & Garden
Corona (band)2.89×Music & Radio
Urban horticulture1.57×Home & Garden
Stay at Home Mum5.67×Kids & Family
Mangaka1.72×Literature
Hocus Pocus1.84×Movies & TV
Steampunk1.81×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Space audience
TraitClusterScore
PatriotismCONSERVATISM1.31
Quality AwarenessPREMIUM1.29
TravellingTHRILL1.25
Design AffinityPREMIUM1.24
SustainabilityBALANCE1.23
IndividualismJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Space
CountryShare
United States23.2%
Italy5.5%
China5.4%

See Space audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Space have in United States?

Space has an estimated audience of 11,806,539 people in United States, concentrated in California and Texas.

What is the gender split and age of Space fans?

50.9% of Space fans are female, 49.1% are male, with an average age of 39.5 years.

Which brands do Space fans like most?

Space fans show strongest brand affinity for Urban Outfitters (1.82×), Home staging (4.73×), and Nationality (1.68×) over the country average.

Where do Space fans live in United States?

Space fans in United States are most concentrated in California (reach 1,510,619), Texas (reach 1,270,815), and Florida (reach 1,120,012). These three regions account for the largest share of the active audience.

What other brands do Space fans also like?

Beyond Space itself, the audience over-indexes on Home staging (4.73×), Nationality (1.68×), Jesse Plemons (2.63×), and Jaws (4.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Space. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.