Space Audience in United States

Space has an estimated audience of 11,806,539 people in United States. 50.9% are female, 49.1% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Diaper bag, Metaphysics, International Space Station, Electric guitar.

The average Space fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Diaper bag, Metaphysics, with strongest over-indexing on Planet Fitness (4.2× the country average). Demographically, the Space audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Space fans

Demographic split for Space audience in United States
MetricValue
Female50.9%
Male49.1%
Average age39.5
Estimated audience size11,806,539

Audience persona

The typical Space fan in United States is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Space in United States
RegionReachAffinity
California1,510,6191.16×
Texas1,270,8151.25×
Florida1,120,0121.4×
New York674,6601.02×
Pennsylvania451,4521.14×
Illinois392,4211×
Georgia378,0371.04×
Ohio367,3861.01×
North Carolina358,4041.01×
Arizona339,5411.41×
Virginia313,9551.09×
New Jersey293,6470.98×
Michigan286,5000.93×
Washington276,3021.17×
Tennessee233,2600.98×
Indiana218,5861.01×
South Carolina214,4511.21×
Massachusetts204,0010.88×
Maryland194,5660.96×
Alabama193,2851.17×
Colorado186,2591×
Missouri179,6110.94×
Louisiana153,2011.01×
Oregon150,9971.12×
Kentucky144,2830.97×
Wisconsin143,5450.81×
Minnesota140,7100.83×
Oklahoma140,4211.07×
Utah129,9061.23×
Nevada126,1451.1×
Connecticut99,2060.84×
Kansas95,5551.03×
Mississippi93,9850.97×
Iowa93,5490.96×
Arkansas89,1880.92×
New Mexico60,5061.02×
West Virginia57,8391.05×
Nebraska52,2870.88×
Washington, District of Columbia51,6341.46×
Idaho49,9100.84×
Hawaii42,1560.83×
Maine38,1620.9×
New Hampshire37,6320.81×
Alaska28,6251.13×
Rhode Island27,1130.72×
Montana26,6280.81×
Delaware22,8990.7×
North Dakota22,6790.94×
South Dakota22,4470.82×
Vermont14,5240.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Space audience
BrandAffinityCategory
Planet Fitness4.2×Sports
Diaper bag5.28×Kids & Family
Metaphysics4.27×Business & Career
International Space Station12.75×Cars & Mobility
Electric guitar3.03×Music & Radio
Fly fishing3.7×Sports
Bass guitar2.63×Music & Radio
Princess Polly5.46×Fashion & Accessoires
Food storage5.92×Home & Garden
Hiking trails4.7×Sports
Golf Channel2.97×Sports
Hobby Lobby1.91×Home & Garden
Carpentry2.75×Home & Garden
Musical instrument1.99×Music & Radio
American Pit Bull Terrier3.37×Pets & Animals
Clarinet4.14×Music & Radio
Dog harness2.55×Pets & Animals
Tabletop game3×Games
Mechanical engineering2.88×Business & Career
Ponytail4.72×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Space audience
TraitClusterScore
PatriotismCONSERVATISM1.31
Quality AwarenessPREMIUM1.29
TravellingTHRILL1.25
Design AffinityPREMIUM1.24
SustainabilityBALANCE1.23
IndividualismJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Space
CountryShare
United States23.2%
Italy5.5%
China5.4%

See Space audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Space have in United States?

Space has an estimated audience of 11,806,539 people in United States, concentrated in California and Texas.

What is the gender split and age of Space fans?

50.9% of Space fans are female, 49.1% are male, with an average age of 39.5 years.

Which brands do Space fans like most?

Space fans show strongest brand affinity for Planet Fitness (4.2×), Diaper bag (5.28×), and Metaphysics (4.27×) over the country average.

Where do Space fans live in United States?

Space fans in United States are most concentrated in California (reach 1,510,619), Texas (reach 1,270,815), and Florida (reach 1,120,012). These three regions account for the largest share of the active audience.

What other brands do Space fans also like?

Beyond Space itself, the audience over-indexes on Diaper bag (5.28×), Metaphysics (4.27×), International Space Station (12.75×), and Electric guitar (3.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Space. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.