Space Audience in Germany
Space has an estimated audience of 1,153,429 people in Germany. 50.6% are female, 49.4% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Gil Ofarim, Pillow, Este, Veneto, Hypertext, Ultimate Soccer Manager.
The average Space fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Gil Ofarim, Pillow, Este, Veneto, with strongest over-indexing on Gil Ofarim (2.16× the country average). Demographically, the Space audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Space fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 38.2 |
| Estimated audience size | 1,153,429 |
Audience persona
The typical Space fan in Germany is balanced, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 261,857 | 1.04× |
| Bayern | 167,198 | 0.9× |
| Hessen | 160,028 | 1.82× |
| Baden-Württemberg | 131,906 | 0.84× |
| Berlin | 109,923 | 2.13× |
| Niedersachsen | 93,253 | 0.83× |
| Sachsen | 48,321 | 0.85× |
| Rheinland-Pfalz | 47,477 | 0.82× |
| Schleswig-Holstein | 31,519 | 0.76× |
| Brandenburg | 29,594 | 0.83× |
| Hamburg | 28,108 | 1.08× |
| Thüringen | 27,213 | 0.93× |
| Sachsen-Anhalt | 21,864 | 0.73× |
| Mecklenburg-Vorpommern | 13,330 | 0.61× |
| Saarland | 11,858 | 0.84× |
| Bremen | 10,224 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.16× | Music & Radio |
| Pillow | 1.53× | Home & Garden |
| Este, Veneto | 2.2× | Travel & Leisure |
| Hypertext | 2.47× | Technology & Electronics |
| Ultimate Soccer Manager | 8.84× | Games |
| Handmade Gifts | 1.64× | Kids & Family |
| Home Delivery | 2.13× | Food & Beverages |
| Information sensitivity | 4.06× | Technology & Electronics |
| Grappling | 1.59× | Sports |
| Scratching post | 3.54× | Pets & Animals |
| Google Analytics | 1.5× | Internet & Social Media |
| Coworking | 2.32× | Business & Career |
| Geothermal heating | 2.87× | Home & Garden |
| Business English | 1.52× | Business & Career |
| Janitor | 3.45× | Home & Garden |
| Building insulation | 2.35× | Home & Garden |
| Alaska | 1.9× | Travel & Leisure |
| San Gil | 2.13× | Travel & Leisure |
| Jaguar F-Pace | 3.24× | Cars & Mobility |
| Liberace | 3.03× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.77 |
| Early Adopter Mentality | POWER | 1.57 |
| Urban Lifestyle | OPEN | 1.53 |
| Sustainability | BALANCE | 1.4 |
| Travelling | THRILL | 1.38 |
| Spirituality | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Italy | 5.5% |
| China | 5.4% |
See Space audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Space have in Germany?
Space has an estimated audience of 1,153,429 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Space fans?
50.6% of Space fans are female, 49.4% are male, with an average age of 38.2 years.
Which brands do Space fans like most?
Space fans show strongest brand affinity for Gil Ofarim (2.16×), Pillow (1.53×), and Este, Veneto (2.2×) over the country average.
Where do Space fans live in Germany?
Space fans in Germany are most concentrated in Nordrhein-Westfalen (reach 261,857), Bayern (reach 167,198), and Hessen (reach 160,028). These three regions account for the largest share of the active audience.
What other brands do Space fans also like?
Beyond Space itself, the audience over-indexes on Pillow (1.53×), Este, Veneto (2.2×), Hypertext (2.47×), and Ultimate Soccer Manager (8.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Space. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.