Rascasse Audience Intelligence

Space Audience in Germany

A data profile of the people who buy, follow and care about Space in Germany — modelled from more than twelve digital signal sources. Space has an estimated audience of 1,153,429 people in Germany.

#2872among Topic in Germany#466in Travel & Leisure

The average Space fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Apartment hotel, Robert Redford, Neil Armstrong, with strongest over-indexing on Apartment hotel (5.51× the country average).

Demographically, the Space audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Space fan in Germany is balanced, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Apartment hotel.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Space profile in Germany.

Audience size
1.2M
in Germany
Gender
50.6%♀
49.4% male
Age
38.2
average years
Country rank
#5748
Topic in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Space fans

50.6% are female, 49.4% are male, average age 38.2.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Space audience in Germany
MetricValue
Female50.6%
Male49.4%
Average age38.2
Estimated audience size1,153,429
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Space audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3921%
40-4923%
50+16%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Space audience comes from Germany.

Worldwide audience distribution share by country for Space
CountryShare
United States23.2%
Italy5.5%
China5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Space audience in Germany is strongest.

Fig. 05

Top regions by affinity

Space fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.88×
02Hessen~200K1.81×
03Hamburg~30K1.09×
04Bremen~10K1.09×
05Nordrhein-Westfalen~300K1.02×
06Bayern~200K0.93×
07Saarland~10K0.93×
08Thüringen~30K0.92×
09Niedersachsen~100K0.85×
10Sachsen~50K0.85×
11Rheinland-Pfalz~50K0.84×
12Baden-Württemberg~100K0.83×
13Brandenburg~30K0.83×
14Sachsen-Anhalt~20K0.80×
15Schleswig-Holstein~30K0.79×
16Mecklenburg-Vorpommern~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Space, Germany
0.65×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Space audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Space audience
#·InterestCategoryAffinity×
01Neil ArmstrongPolitics & Society7.73×
02Summer campKids & Family5.60×
03Apartment hotelTravel & Leisure5.51×
04GoFundMeBusiness & Career5.22×
05Non-alcoholic beverageFood & Beverages4.56×
06Robert RedfordMovies & TV3.66×
07Zoe SaldanaMovies & TV3.30×
08Yorkshire TerrierPets & Animals2.84×
09BeaglePets & Animals2.80×
10Crime fictionLiterature2.70×
11Siberian HuskyPets & Animals2.58×
12Labrador RetrieverPets & Animals2.57×
13French BulldogPets & Animals2.50×
14BulldogPets & Animals2.45×
15Flower bouquetHome & Garden2.36×
16PokémonGames2.36×
17RedditInternet & Social Media2.05×
18Efficient energy useTechnology & Electronics2.03×
19Online newspaperNews1.90×
20Solar energyHome & Garden1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Space audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Space audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.76×
SpiritualityBALANCE1.73×
Early Adopter MentalityPOWER1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Space audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Pet OwnershipJOY0.79×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Space have in Germany?

Space has an estimated audience of 1,153,429 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Space fans?

50.6% of Space fans are female, 49.4% are male, with an average age of 38.2 years.

03

Which brands do Space fans like most?

Space fans show strongest brand affinity for Apartment hotel (5.51×), Robert Redford (3.66×), and Neil Armstrong (7.73×) over the country average.

04

Where do Space fans live in Germany?

Space fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Hessen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Space fans also like?

Beyond Space itself, the audience over-indexes on Robert Redford (3.66×), Neil Armstrong (7.73×), Non-alcoholic beverage (4.56×), and Reddit (2.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Space audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Space. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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