GoFundMe Audience in Germany
GoFundMe has an estimated audience of 1,387,942 people in Germany. 36.7% are female, 63.3% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Crowdfunding, Peacemaker, Spacecraft, Shopping, Reading.
The average GoFundMe fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Crowdfunding, Peacemaker, Spacecraft, with strongest over-indexing on Crowdfunding (9.9× the country average). Demographically, the GoFundMe audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Personal finance
Demographics of GoFundMe fans
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 39.6 |
| Estimated audience size | 1,387,942 |
Audience persona
The typical GoFundMe fan in Germany is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Crowdfunding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 271,945 | 0.9× |
| Bayern | 201,169 | 0.9× |
| Baden-Württemberg | 180,093 | 0.95× |
| Niedersachsen | 163,774 | 1.22× |
| Sachsen | 93,653 | 1.38× |
| Hessen | 84,904 | 0.8× |
| Schleswig-Holstein | 63,989 | 1.28× |
| Rheinland-Pfalz | 63,230 | 0.91× |
| Brandenburg | 47,388 | 1.1× |
| Berlin | 45,427 | 0.73× |
| Sachsen-Anhalt | 41,127 | 1.14× |
| Mecklenburg-Vorpommern | 40,605 | 1.53× |
| Thüringen | 37,321 | 1.06× |
| Hamburg | 25,411 | 0.81× |
| Saarland | 11,683 | 0.69× |
| Bremen | 7,188 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crowdfunding | 9.9× | Business & Career |
| Peacemaker | 5.73× | Movies & TV |
| Spacecraft | 9.33× | Travel & Leisure |
| Shopping | 2.07× | Shopping |
| Reading | 2.09× | Literature |
| Clothing | 2.08× | Fashion & Accessoires |
| Beauty | 2.16× | Beauty & Wellness |
| Design | 2.11× | Home & Garden |
| Harry Potter | 2.15× | Movies & TV |
| Scooby-Doo | 5.98× | Movies & TV |
| TikTok | 2.25× | Internet & Social Media |
| Music | 1.89× | Business & Career |
| Space exploration | 12.28× | Politics & Society |
| Food | 1.89× | Food & Beverages |
| Consumer electronics | 1.94× | Technology & Electronics |
| Arts and music | 1.73× | Arts & Culture |
| Business | 2.01× | Business & Career |
| Teacher education | 6.08× | Business & Career |
| Astronaut | 9.96× | Travel & Leisure |
| Fitness and wellness | 2.04× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.11 |
| Sustainability | BALANCE | 1.67 |
| Career Orientation | POWER | 1.6 |
| Need for Security | CONSERVATISM | 1.51 |
| Risk Appetite | THRILL | 1.47 |
| Quality Awareness | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.4% |
| Germany | 9.6% |
| United Kingdom | 6.6% |
See GoFundMe audiences in other countries
More Personal finance audiences in Germany
- PayPal (2,755,697)
- finanzen.net (2,465,147)
- Kickstarter (1,399,030)
- DEVK (1,248,463)
- Wero (1,188,814)
Frequently asked questions
How many fans does GoFundMe have in Germany?
GoFundMe has an estimated audience of 1,387,942 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of GoFundMe fans?
36.7% of GoFundMe fans are female, 63.3% are male, with an average age of 39.6 years.
Which brands do GoFundMe fans like most?
GoFundMe fans show strongest brand affinity for Crowdfunding (9.9×), Peacemaker (5.73×), and Spacecraft (9.33×) over the country average.
Where do GoFundMe fans live in Germany?
GoFundMe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 271,945), Bayern (reach 201,169), and Baden-Württemberg (reach 180,093). These three regions account for the largest share of the active audience.
What other brands do GoFundMe fans also like?
Beyond GoFundMe itself, the audience over-indexes on Peacemaker (5.73×), Spacecraft (9.33×), Shopping (2.07×), and Reading (2.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for GoFundMe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.