Rascasse Audience Intelligence

GoFundMe Target Market in Germany

A data profile of the people who buy, follow and care about GoFundMe in Germany — modelled from more than twelve digital signal sources. GoFundMe has an estimated audience of 1,508,437 people in Germany.

#4among Personal finance in Germany#563among Brand in Germany#411in Business & Career

The average GoFundMe fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Crowdfunding, Peacemaker, Spacecraft, with strongest over-indexing on Crowdfunding (9.9× the country average).

Demographically, the GoFundMe audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical GoFundMe fan in Germany is more male, around 39.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Crowdfunding.

Category: Business & Career · Type: Brand · Subtype: Personal finance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GoFundMe profile in Germany.

Audience size
1.5M
in Germany
Gender
36.7%♀
63.3% male
Age
39.6
average years
Country rank
#4439
Brand in Germany
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GoFundMe

36.7% are female, 63.3% are male, average age 39.6.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for GoFundMe audience in Germany
MetricValue
Female36.7%
Male63.3%
Average age39.6
Estimated audience size1,508,437
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the GoFundMe audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3924%
40-4924%
50+17%
Fig. 04

Worldwide distribution

10.2%

of the worldwide GoFundMe audience comes from Germany.

Worldwide audience distribution share by country for GoFundMe
CountryShare
United States46.9%
Germany10.2%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GoFundMe audience in Germany is strongest.

Fig. 05

Top regions by affinity

GoFundMe customers by region in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~40K1.59×
02Schleswig-Holstein~70K1.43×
03Sachsen~100K1.40×
04Niedersachsen~200K1.17×
05Thüringen~40K1.15×
06Sachsen-Anhalt~40K1.11×
07Brandenburg~50K1.06×
08Baden-Württemberg~200K0.93×
09Rheinland-Pfalz~60K0.92×
10Nordrhein-Westfalen~300K0.84×
11Bayern~200K0.84×
12Saarland~10K0.84×
13Hessen~80K0.75×
14Hamburg~20K0.75×
15Bremen~8K0.65×
16Berlin~40K0.63×
Fig. 06

Affinity by region

Affinity by region — GoFundMe, Germany
0.63×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GoFundMe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GoFundMe audience
#·InterestCategoryAffinity×
01Space explorationPolitics & Society12.28×
02SpaceXCars & Mobility10.05×
03CrowdfundingBusiness & Career9.90×
04SpacecraftTravel & Leisure9.33×
05Teacher educationBusiness & Career6.08×
06Scooby-DooMovies & TV5.98×
07PeacemakerMovies & TV5.73×
08HugendubelShopping4.07×
09TikTokInternet & Social Media2.25×
10BeautyBeauty & Wellness2.16×
11Harry PotterMovies & TV2.15×
12DesignHome & Garden2.11×
13ReadingLiterature2.09×
14ClothingFashion & Accessoires2.08×
15ShoppingShopping2.07×
16BusinessBusiness & Career2.01×
17Consumer electronicsTechnology & Electronics1.94×
18MusicBusiness & Career1.89×
19FoodFood & Beverages1.89×
20Arts and musicArts & Culture1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GoFundMe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GoFundMe audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.40×
Community OrientationOPEN2.09×
Risk AppetiteTHRILL2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GoFundMe audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
DIY MentalityTHRILL0.90×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GoFundMe's target market in Germany?

GoFundMe's target market in Germany covers an estimated 1,508,437 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of GoFundMe customers?

36.7% of the GoFundMe audience are female, 63.3% are male, with an average age of 39.6 years.

03

Which brands do GoFundMe fans like most?

GoFundMe fans show strongest brand affinity for Crowdfunding (9.9×), Peacemaker (5.73×), and Spacecraft (9.33×) over the country average.

04

Where do GoFundMe fans live in Germany?

GoFundMe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do GoFundMe fans also like?

Beyond GoFundMe itself, the audience over-indexes on Peacemaker (5.73×), Spacecraft (9.33×), Shopping (2.07×), and Hugendubel (4.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal finance audiences in Germany

See GoFundMe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for GoFundMe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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