GoFundMe Audience in United States

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GoFundMe has an estimated audience of 6,884,646 people in United States. 49.5% are female, 50.5% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Crowdfunding, Rock music, Fox News Channel, Equity crowdfunding, Google News.

The average GoFundMe fan in United States is 36.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Crowdfunding, Rock music, Fox News Channel, with strongest over-indexing on Crowdfunding (15.41× the country average). Demographically, the GoFundMe audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Personal finance

Demographics of GoFundMe fans

Demographic split for GoFundMe audience in United States
MetricValue
Female49.5%
Male50.5%
Average age36.0
Estimated audience size6,884,646

Audience persona

The typical GoFundMe fan in United States is balanced, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Crowdfunding.

Top regions in United States

Top regions ranked by reach for GoFundMe in United States
RegionReachAffinity
California881,1161.16×
Texas529,3460.89×
Florida500,1631.07×
New York343,8120.89×
Pennsylvania241,9051.04×
Ohio222,3461.05×
North Carolina222,1011.07×
Illinois218,0830.95×
Georgia216,9961.02×
Michigan196,6031.09×
New Jersey162,0610.93×
Arizona154,1581.1×
Virginia149,6360.89×
Tennessee148,9451.08×
Washington142,4091.03×
Indiana126,4311.01×
Massachusetts121,2190.89×
South Carolina112,3131.08×
Missouri110,7111×
Minnesota109,2941.11×
Wisconsin109,2461.05×
Colorado101,9070.94×
Maryland101,1160.85×
Alabama92,0960.96×
Oregon88,7031.12×
Louisiana85,3460.96×
Kentucky84,4110.98×
Oklahoma81,4671.07×
Connecticut72,7001.05×
Nevada68,4741.03×
Utah56,9560.92×
Mississippi56,2780.99×
Arkansas55,0040.97×
Iowa53,5990.94×
Kansas52,9420.98×
New Mexico42,2701.22×
Idaho39,0631.13×
West Virginia32,7131.02×
Nebraska31,4000.91×
Hawaii30,7231.04×
New Hampshire27,5351.02×
Maine27,4691.11×
Montana22,3251.17×
Rhode Island21,4840.98×
South Dakota15,4370.97×
North Dakota14,5591.03×
Delaware14,2160.75×
Alaska13,7190.93×
Washington, District of Columbia12,1500.59×
Vermont11,9170.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GoFundMe audience
BrandAffinityCategory
Crowdfunding15.41×Business & Career
Rock music1.79×Music & Radio
Fox News Channel1.71×Movies & TV
Equity crowdfunding8.98×Business & Career
Google News2.76×News
Animal1.53×Pets & Animals
Kickstarter4.53×Business & Career
Craigslist1.94×Shopping
Peer-to-peer lending19.11×Business & Career
CNN1.56×Movies & TV
Reddit1.77×Internet & Social Media
Christmas1.67×Kids & Family
United States Postal Service1.7×Business & Career
Fundraising2.55×Business & Career
Breaking news1.52×Movies & TV
Nonprofit organization1.67×Politics & Society
Google Drive1.71×Technology & Electronics
Gmail1.69×Internet & Social Media
Research1.53×Business & Career
Bank of America1.61×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GoFundMe audience
TraitClusterScore
Early Adopter MentalityPOWER1.66
MindfulnessBALANCE1.41
Urban LifestyleOPEN1.38
Social Media UsageJOY1.37
PatriotismCONSERVATISM1.37
Community OrientationOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for GoFundMe
CountryShare
United States47.4%
Germany9.6%
United Kingdom6.6%

See GoFundMe audiences in other countries

More Personal finance audiences in United States

Frequently asked questions

How many fans does GoFundMe have in United States?

GoFundMe has an estimated audience of 6,884,646 people in United States, concentrated in California and Texas.

What is the gender split and age of GoFundMe fans?

49.5% of GoFundMe fans are female, 50.5% are male, with an average age of 36.0 years.

Which brands do GoFundMe fans like most?

GoFundMe fans show strongest brand affinity for Crowdfunding (15.41×), Rock music (1.79×), and Fox News Channel (1.71×) over the country average.

Where do GoFundMe fans live in United States?

GoFundMe fans in United States are most concentrated in California (reach 881,116), Texas (reach 529,346), and Florida (reach 500,163). These three regions account for the largest share of the active audience.

What other brands do GoFundMe fans also like?

Beyond GoFundMe itself, the audience over-indexes on Rock music (1.79×), Fox News Channel (1.71×), Equity crowdfunding (8.98×), and Google News (2.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GoFundMe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.