PayPal Audience in United States

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PayPal has an estimated audience of 8,554,025 people in United States. 52.1% are female, 47.9% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Wok.

The average PayPal fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (15.74× the country average). Demographically, the PayPal audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Personal finance

Demographics of PayPal fans

Demographic split for PayPal audience in United States
MetricValue
Female52.1%
Male47.9%
Average age42.9
Estimated audience size8,554,025

Audience persona

The typical PayPal fan in United States is balanced, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for PayPal in United States
RegionReachAffinity
California889,8670.95×
Texas686,1680.93×
Florida582,2951.01×
New York485,2981.02×
Pennsylvania329,2021.14×
Ohio297,3911.13×
Georgia286,8681.09×
North Carolina275,1281.07×
Illinois273,1480.96×
Michigan245,7781.1×
Virginia214,8501.03×
Tennessee191,3861.12×
New Jersey189,5590.87×
Indiana178,9671.15×
Washington173,1941.01×
Arizona163,4930.94×
Alabama153,5921.29×
Massachusetts147,3970.87×
Maryland145,6240.99×
Missouri143,4411.04×
Kentucky134,5261.25×
Wisconsin133,8101.04×
South Carolina127,3110.99×
Louisiana124,7821.13×
Colorado119,1260.88×
Oklahoma110,0441.16×
Minnesota108,7980.89×
Oregon102,5861.05×
Mississippi87,3831.24×
Arkansas77,6301.1×
Connecticut76,3140.89×
Iowa70,2851×
Nevada69,4700.84×
Kansas66,6320.99×
West Virginia58,1241.46×
Utah56,6360.74×
Nebraska42,5460.99×
New Mexico40,1600.94×
Idaho37,1440.87×
New Hampshire34,9431.04×
Maine33,1421.08×
Hawaii29,0650.79×
Rhode Island23,7600.87×
Montana22,5980.95×
Delaware20,9230.89×
Washington, District of Columbia20,3180.79×
South Dakota17,3940.88×
Alaska16,7970.92×
North Dakota14,7430.84×
Vermont14,0560.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PayPal audience
BrandAffinityCategory
Goop15.74×Internet & Social Media
Governor of Michigan19.64×Politics & Society
Vocal harmony10.47×Music & Radio
Grinch8.36×Movies & TV
Wok13.59×Food & Beverages
Google Home11.91×Technology & Electronics
Hibachi13.81×Food & Beverages
headspace15.62×Health
Grace Slick14.38×Music & Radio
Cherish (group)17.66×Music & Radio
Hipster15.3×Politics & Society
Fairy godmother10.96×Literature
No Escape (1994 film)15.17×Movies & TV
TV Fanatic13.79×Movies & TV
El Paso County, Colorado16.59×Travel & Leisure
Israel2.7×Travel & Leisure
Elsword18.91×Games
Guitarist (magazine)13.21×Music & Radio
Kikar HaShabbat18.94×News
La Jolla9.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PayPal audience
TraitClusterScore
Price SensitivityPREMIUM1.23
ExtroversionTHRILL1.12
Family OrientationCONSERVATISM1.12
Convenience OrientationPREMIUM1.11
Quality AwarenessPREMIUM1.08
IndividualismJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for PayPal
CountryShare
United States24.3%
Germany7.8%
United Kingdom6.6%

See PayPal audiences in other countries

More Personal finance audiences in United States

Frequently asked questions

How many fans does PayPal have in United States?

PayPal has an estimated audience of 8,554,025 people in United States, concentrated in California and Texas.

What is the gender split and age of PayPal fans?

52.1% of PayPal fans are female, 47.9% are male, with an average age of 42.9 years.

Which brands do PayPal fans like most?

PayPal fans show strongest brand affinity for Goop (15.74×), Governor of Michigan (19.64×), and Vocal harmony (10.47×) over the country average.

Where do PayPal fans live in United States?

PayPal fans in United States are most concentrated in California (reach 889,867), Texas (reach 686,168), and Florida (reach 582,295). These three regions account for the largest share of the active audience.

What other brands do PayPal fans also like?

Beyond PayPal itself, the audience over-indexes on Governor of Michigan (19.64×), Vocal harmony (10.47×), Grinch (8.36×), and Wok (13.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PayPal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.