PNC Financial Services Audience in United States

PNC Financial Services has an estimated audience of 465,982 people in United States. 51.9% are female, 48.1% are male, average age 44.6. Top regions: Texas, Pennsylvania, Florida. Top brand affinities: Chase (bank), Bank of America, TIAA–CREF, American Funds, Citigroup.

The average PNC Financial Services fan in United States is 44.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Pennsylvania, Florida. Top brand affinities include Chase (bank), Bank of America, TIAA–CREF, with strongest over-indexing on Chase (bank) (21.85× the country average). Demographically, the PNC Financial Services audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Personal finance

Demographics of PNC Financial Services fans

Demographic split for PNC Financial Services audience in United States
MetricValue
Female51.9%
Male48.1%
Average age44.6
Estimated audience size465,982

Audience persona

The typical PNC Financial Services fan in United States is balanced, around 44.6 years old, with strong Career Orientation tendencies and a notable affinity for Chase (bank).

Top regions in United States

Top regions ranked by reach for PNC Financial Services in United States
RegionReachAffinity
Texas53,6621.34×
Pennsylvania52,0263.32×
Florida43,7041.39×
Ohio36,4382.54×
California29,4690.58×
Georgia27,9511.95×
Illinois22,6201.46×
New Jersey21,7801.84×
North Carolina20,8881.49×
New York19,9410.77×
Michigan18,1841.49×
Alabama17,2412.65×
Indiana16,7801.97×
Maryland16,0232×
Kentucky12,3992.12×
Virginia12,0561.06×
Arizona10,9171.15×
Tennessee7,1150.76×
South Carolina6,4320.92×
Missouri5,8040.77×
Massachusetts5,2200.57×
Louisiana5,0300.84×
Colorado4,8660.66×
Wisconsin4,3960.63×
Delaware3,6442.83×
Oklahoma3,3940.66×
Washington3,3880.36×
Mississippi3,3670.88×
Minnesota2,8060.42×
Nevada2,6980.6×
Arkansas2,6320.69×
Kansas2,4990.68×
Connecticut2,2690.49×
Washington, District of Columbia2,2121.58×
Oregon2,1660.41×
West Virginia1,8900.87×
New Mexico1,5770.67×
Iowa1,5280.4×
Utah1,4840.36×
Nebraska9570.41×
Maine7960.48×
New Hampshire7940.43×
Idaho7190.31×
Rhode Island7080.48×
Hawaii5230.26×
Montana4840.37×
Alaska4440.45×
South Dakota3820.35×
North Dakota3720.39×
Wyoming3600.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PNC Financial Services audience
BrandAffinityCategory
Chase (bank)21.85×Business & Career
Bank of America11.85×Business & Career
TIAA–CREF96.33×Business & Career
American Funds56.8×Business & Career
Citigroup57.7×Business & Career
Capital One6.01×Business & Career
T. Rowe Price26.53×Business & Career
Jeff Koons58.55×Arts & Culture
Wells Fargo4.05×Business & Career
Kia Sportage19.74×Cars & Mobility
Invesco37.67×Business & Career
D&R17.44×Technology & Electronics
BlackRock15.19×Business & Career
Remittance12.79×Business & Career
Debbie Harry17.41×Music & Radio
Prudential Financial29.91×Business & Career
Fifth Third Bank7.68×Business & Career
Scooby-Doo3.13×Movies & TV
Savings account4.51×Business & Career
Edina Realty21.55×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PNC Financial Services audience
TraitClusterScore
Career OrientationPOWER1.63
Family OrientationCONSERVATISM1.29
Need for SecurityCONSERVATISM1.24
Price SensitivityPREMIUM1.18
Early Adopter MentalityPOWER1.15
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for PNC Financial Services
CountryShare
United States89.5%
United Kingdom1.9%
India1.9%

See PNC Financial Services audiences in other countries

More Personal finance audiences in United States

Frequently asked questions

How many fans does PNC Financial Services have in United States?

PNC Financial Services has an estimated audience of 465,982 people in United States, concentrated in Texas and Pennsylvania.

What is the gender split and age of PNC Financial Services fans?

51.9% of PNC Financial Services fans are female, 48.1% are male, with an average age of 44.6 years.

Which brands do PNC Financial Services fans like most?

PNC Financial Services fans show strongest brand affinity for Chase (bank) (21.85×), Bank of America (11.85×), and TIAA–CREF (96.33×) over the country average.

Where do PNC Financial Services fans live in United States?

PNC Financial Services fans in United States are most concentrated in Texas (reach 53,662), Pennsylvania (reach 52,026), and Florida (reach 43,704). These three regions account for the largest share of the active audience.

What other brands do PNC Financial Services fans also like?

Beyond PNC Financial Services itself, the audience over-indexes on Bank of America (11.85×), TIAA–CREF (96.33×), American Funds (56.8×), and Citigroup (57.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PNC Financial Services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.