Remittance Audience in United States

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Remittance has an estimated audience of 2,796,109 people in United States. 45.4% are female, 54.6% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: MetLife, Zurich Insurance Group, MoneyGram, Roy Keane, Term life insurance.

The average Remittance fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include MetLife, Zurich Insurance Group, MoneyGram, with strongest over-indexing on MetLife (38.38× the country average). Demographically, the Remittance audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Remittance fans

Demographic split for Remittance audience in United States
MetricValue
Female45.4%
Male54.6%
Average age38.3
Estimated audience size2,796,109

Audience persona

The typical Remittance fan in United States is balanced, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for MetLife.

Top regions in United States

Top regions ranked by reach for Remittance in United States
RegionReachAffinity
California454,3321.48×
Texas281,3521.17×
New York227,2391.45×
Florida190,5441.01×
Illinois112,1041.2×
Georgia102,5841.19×
Pennsylvania92,1210.98×
Virginia91,1821.34×
North Carolina79,4400.94×
Ohio77,6250.9×
Massachusetts75,8131.38×
New Jersey75,6451.06×
Washington70,1781.25×
Michigan66,8730.91×
Tennessee55,0450.98×
Maryland53,3511.11×
Arizona52,3850.92×
Colorado47,8421.09×
Missouri45,1171×
Indiana44,3290.87×
Minnesota44,1981.1×
Wisconsin39,5160.94×
South Carolina36,6180.87×
Oregon36,1041.13×
Louisiana32,6960.91×
Alabama32,6500.84×
Connecticut29,0481.04×
Kentucky26,5030.76×
Oklahoma26,1950.84×
Nevada25,5430.94×
Utah25,4781.02×
Iowa20,3480.88×
Kansas19,6610.89×
Washington, District of Columbia19,5372.32×
Arkansas19,2760.84×
Hawaii15,5961.3×
Mississippi15,2870.66×
Nebraska12,1060.86×
Idaho11,4390.82×
New Mexico10,2690.73×
New Hampshire10,2550.93×
Maine8,7400.87×
Rhode Island8,3290.94×
West Virginia6,9790.54×
Montana6,4250.83×
Delaware6,2160.81×
Alaska5,9781×
North Dakota5,0570.88×
Vermont4,7330.96×
South Dakota4,2950.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Remittance audience
BrandAffinityCategory
MetLife38.38×Business & Career
Zurich Insurance Group82.21×Business & Career
MoneyGram28.16×Business & Career
Roy Keane95.95×Sports
Term life insurance24.85×Business & Career
Chase (bank)5.88×Business & Career
Prudential Financial53.78×Business & Career
Remitly18.02×Business & Career
Gateway Pundit9.17×News
Whole life insurance18.49×Business & Career
Retirement Insurance Benefits25.08×
Cash out refinancing13.84×Business & Career
AXA48.46×Business & Career
Cajun Palms RV Resort56.69×
Federal Employees Retirement System35.24×Business & Career
Citibank6.23×Business & Career
Ria Money Transfer28.48×Business & Career
Retail banking7.52×Business & Career
Wolf Hall (TV series)32.24×Movies & TV
Government agency6.09×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Remittance audience
TraitClusterScore
Family OrientationCONSERVATISM4.3
Quality AwarenessPREMIUM2.06
TravellingTHRILL1.99
Urban LifestyleOPEN1.64
Need for SecurityCONSERVATISM1.57
Career OrientationPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for Remittance
CountryShare
United States19.0%
Philippines18.8%
Taiwan6.5%

See Remittance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Remittance have in United States?

Remittance has an estimated audience of 2,796,109 people in United States, concentrated in California and Texas.

What is the gender split and age of Remittance fans?

45.4% of Remittance fans are female, 54.6% are male, with an average age of 38.3 years.

Which brands do Remittance fans like most?

Remittance fans show strongest brand affinity for MetLife (38.38×), Zurich Insurance Group (82.21×), and MoneyGram (28.16×) over the country average.

Where do Remittance fans live in United States?

Remittance fans in United States are most concentrated in California (reach 454,332), Texas (reach 281,352), and New York (reach 227,239). These three regions account for the largest share of the active audience.

What other brands do Remittance fans also like?

Beyond Remittance itself, the audience over-indexes on Zurich Insurance Group (82.21×), MoneyGram (28.16×), Roy Keane (95.95×), and Term life insurance (24.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Remittance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.