Rascasse Audience Intelligence

Remittance Audience in United States

A data profile of the people who buy, follow and care about Remittance in United States — modelled from more than twelve digital signal sources. Remittance has an estimated audience of 2,796,109 people in United States.

#5302among Topic in United States#882in Business & Career

The average Remittance fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include MetLife, Zurich Insurance Group, MoneyGram, with strongest over-indexing on MetLife (38.38× the country average).

Demographically, the Remittance audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Remittance fan in United States is balanced, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for MetLife.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Remittance profile in United States.

Audience size
2.8M
in United States
Gender
45.4%♀
54.6% male
Age
38.3
average years
Country rank
#10886
Topic in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Remittance fans

45.4% are female, 54.6% are male, average age 38.3.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Remittance audience in United States
MetricValue
Female45.4%
Male54.6%
Average age38.3
Estimated audience size2,796,109
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Remittance audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3924%
40-4923%
50+13%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Remittance audience comes from United States.

Worldwide audience distribution share by country for Remittance
CountryShare
United States19.0%
Philippines18.8%
Taiwan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Remittance audience in United States is strongest.

Fig. 05

Top regions by affinity

Remittance fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.10×
02New York~200K1.37×
03California~400K1.36×
04Virginia~90K1.30×
05Hawaii~20K1.29×
06Massachusetts~70K1.28×
07Washington~70K1.25×
08Illinois~100K1.18×
09Texas~300K1.16×
10Oregon~40K1.13×
11Georgia~100K1.12×
12Minnesota~40K1.11×
13Maryland~50K1.08×
14Colorado~50K1.06×
15Connecticut~30K1.05×
16New Jersey~70K1.04×
17Alaska~6K1.04×
18Vermont~5K1.02×
19Utah~30K1.01×
20Tennessee~50K0.98×
21Missouri~40K0.98×
22New Hampshire~10K0.98×
23Pennsylvania~90K0.96×
24Wisconsin~40K0.96×
25Louisiana~30K0.96×
26North Carolina~80K0.95×
27South Carolina~40K0.95×
28Florida~200K0.94×
29Nevada~30K0.93×
30Kansas~20K0.93×
31Rhode Island~8K0.93×
32North Dakota~5K0.92×
33Nebraska~10K0.91×
34Maine~9K0.91×
35Montana~7K0.91×
36Iowa~20K0.90×
37Michigan~60K0.89×
38Ohio~80K0.88×
39Arizona~50K0.88×
40Oklahoma~30K0.88×
41Idaho~10K0.88×
42Delaware~7K0.88×
43Indiana~40K0.87×
44Arkansas~20K0.87×
45South Dakota~5K0.84×
46Alabama~30K0.82×
47New Mexico~10K0.82×
48Kentucky~30K0.80×
49Mississippi~20K0.76×
50West Virginia~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Remittance, United States
0.75×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Remittance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Remittance audience
#·InterestCategoryAffinity×
01Roy KeaneSports95.95×
02Zurich Insurance GroupBusiness & Career82.21×
03Cajun Palms RV ResortPOI56.69×
04Prudential FinancialBusiness & Career53.78×
05AXABusiness & Career48.46×
06MapfreBusiness & Career40.65×
07MetLifeBusiness & Career38.38×
08Federal Employees Retirement SystemBusiness & Career35.24×
09Ria Money TransferBusiness & Career28.48×
10MoneyGramBusiness & Career28.16×
11Retirement Insurance BenefitsTopic25.08×
12Term life insuranceBusiness & Career24.85×
13Whole life insuranceBusiness & Career18.49×
14RemitlyBusiness & Career18.02×
15Cash out refinancingBusiness & Career13.84×
16Gateway PunditNews9.17×
17Retail bankingBusiness & Career7.52×
18CitibankBusiness & Career6.23×
19Government agencyPolitics & Society6.09×
20Western UnionBusiness & Career5.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Remittance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Remittance audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.58×
TravellingTHRILL1.48×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Remittance audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
SpiritualityBALANCE0.70×
Community OrientationOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Remittance have in United States?

Remittance has an estimated audience of 2,796,109 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Remittance fans?

45.4% of Remittance fans are female, 54.6% are male, with an average age of 38.3 years.

03

Which brands do Remittance fans like most?

Remittance fans show strongest brand affinity for MetLife (38.38×), Zurich Insurance Group (82.21×), and MoneyGram (28.16×) over the country average.

04

Where do Remittance fans live in United States?

Remittance fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Remittance fans also like?

Beyond Remittance itself, the audience over-indexes on Zurich Insurance Group (82.21×), MoneyGram (28.16×), Roy Keane (95.95×), and Term life insurance (24.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Remittance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Remittance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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