Rascasse Audience Intelligence

Remittance Audience in Germany

A data profile of the people who buy, follow and care about Remittance in Germany — modelled from more than twelve digital signal sources. Remittance has an estimated audience of 326,756 people in Germany.

#5890among Topic in Germany#1116in Business & Career

The average Remittance fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Zurich Insurance Group, Term life insurance, MoneyGram, with strongest over-indexing on Zurich Insurance Group (48.1× the country average).

Demographically, the Remittance audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Pet Ownership, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Remittance fan in Germany is more female, around 43.8 years old, with strong Pet Ownership tendencies and a notable affinity for Zurich Insurance Group.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Remittance profile in Germany.

Audience size
327K
in Germany
Gender
55.2%♀
44.8% male
Age
43.8
average years
Country rank
#16306
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Remittance fans

55.2% are female, 44.8% are male, average age 43.8.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Remittance audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age43.8
Estimated audience size326,756
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Remittance audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3921%
40-4931%
50+25%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Remittance audience comes from Germany.

Worldwide audience distribution share by country for Remittance
CountryShare
United States19.0%
Philippines18.8%
Taiwan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Remittance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Remittance fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K2.00×
02Berlin~30K1.96×
03Hamburg~10K1.38×
04Bayern~60K1.19×
05Baden-Württemberg~50K1.11×
06Bremen~3K1.10×
07Nordrhein-Westfalen~80K1.06×
08Schleswig-Holstein~10K0.92×
09Rheinland-Pfalz~10K0.91×
10Saarland~4K0.89×
11Brandenburg~8K0.83×
12Mecklenburg-Vorpommern~5K0.83×
13Thüringen~7K0.82×
14Sachsen-Anhalt~7K0.80×
15Niedersachsen~20K0.79×
16Sachsen~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Remittance, Germany
0.75×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Remittance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Remittance audience
#·InterestCategoryAffinity×
01Term life insuranceBusiness & Career54.14×
02Zurich Insurance GroupBusiness & Career48.10×
03Ria Money TransferBusiness & Career29.46×
04Agnetha FältskogMusic & Radio27.15×
05Credit historyBusiness & Career26.62×
06Whole life insuranceBusiness & Career25.27×
07MoneyGramBusiness & Career23.08×
08AXABusiness & Career20.02×
09General insuranceBusiness & Career19.98×
10Midsomer MurdersMovies & TV14.60×
11Travel insuranceTravel & Leisure10.97×
12Bonnie TylerMusic & Radio9.81×
13HanseMerkurBusiness & Career9.80×
14Home insuranceBusiness & Career9.35×
15Schwäbisch HallBusiness & Career8.71×
16AllianzBusiness & Career7.05×
17Deutsche PostBusiness & Career5.85×
18Western UnionBusiness & Career5.43×
19Techniker KrankenkasseBusiness & Career4.50×
20Huk24Business & Career4.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Remittance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Remittance audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.02×
TravellingTHRILL1.92×
Community OrientationOPEN1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Remittance audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
SpiritualityBALANCE0.89×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Remittance have in Germany?

Remittance has an estimated audience of 326,756 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Remittance fans?

55.2% of Remittance fans are female, 44.8% are male, with an average age of 43.8 years.

03

Which brands do Remittance fans like most?

Remittance fans show strongest brand affinity for Zurich Insurance Group (48.1×), Term life insurance (54.14×), and MoneyGram (23.08×) over the country average.

04

Where do Remittance fans live in Germany?

Remittance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Hessen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Remittance fans also like?

Beyond Remittance itself, the audience over-indexes on Term life insurance (54.14×), MoneyGram (23.08×), Ria Money Transfer (29.46×), and Agnetha Fältskog (27.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Remittance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Remittance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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