Remittance Audience in Germany
Remittance has an estimated audience of 326,756 people in Germany. 55.2% are female, 44.8% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Zurich Insurance Group, Term life insurance, Ria Money Transfer, MoneyGram, AXA.
The average Remittance fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Zurich Insurance Group, Term life insurance, Ria Money Transfer, with strongest over-indexing on Zurich Insurance Group (48.1× the country average). Demographically, the Remittance audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Remittance fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.8 |
| Estimated audience size | 326,756 |
Audience persona
The typical Remittance fan in Germany is more female, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Zurich Insurance Group.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,656 | 1.11× |
| Bayern | 62,276 | 1.19× |
| Hessen | 52,920 | 2.13× |
| Baden-Württemberg | 51,071 | 1.15× |
| Berlin | 32,087 | 2.2× |
| Niedersachsen | 22,469 | 0.71× |
| Rheinland-Pfalz | 14,248 | 0.87× |
| Hamburg | 11,089 | 1.5× |
| Schleswig-Holstein | 10,045 | 0.86× |
| Sachsen | 9,615 | 0.6× |
| Brandenburg | 6,667 | 0.66× |
| Thüringen | 4,381 | 0.53× |
| Sachsen-Anhalt | 3,749 | 0.44× |
| Bremen | 3,390 | 1.21× |
| Mecklenburg-Vorpommern | 2,317 | 0.37× |
| Saarland | 1,949 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zurich Insurance Group | 48.1× | Business & Career |
| Term life insurance | 54.14× | Business & Career |
| Ria Money Transfer | 29.46× | Business & Career |
| MoneyGram | 23.08× | Business & Career |
| AXA | 20.02× | Business & Career |
| Whole life insurance | 25.27× | Business & Career |
| Deutsche Post | 5.85× | Business & Career |
| Midsomer Murders | 14.6× | Movies & TV |
| Allianz | 7.05× | Business & Career |
| Credit history | 26.62× | Business & Career |
| HanseMerkur | 9.8× | Business & Career |
| Western Union | 5.43× | Business & Career |
| Home insurance | 9.35× | Business & Career |
| General insurance | 19.98× | Business & Career |
| Bonnie Tyler | 9.81× | Music & Radio |
| Techniker Krankenkasse | 4.5× | Business & Career |
| Travel insurance | 10.97× | Travel & Leisure |
| Earth, Wind & Fire | 25.88× | Music & Radio |
| Huk24 | 4.1× | Business & Career |
| Barmenia | 9.98× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.48 |
| Need for Security | CONSERVATISM | 1.47 |
| Early Adopter Mentality | POWER | 1.46 |
| Travelling | THRILL | 1.39 |
| Community Orientation | OPEN | 1.36 |
| Indulgence | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Philippines | 18.8% |
| Taiwan | 6.5% |
See Remittance audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Remittance have in Germany?
Remittance has an estimated audience of 326,756 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Remittance fans?
55.2% of Remittance fans are female, 44.8% are male, with an average age of 43.8 years.
Which brands do Remittance fans like most?
Remittance fans show strongest brand affinity for Zurich Insurance Group (48.1×), Term life insurance (54.14×), and Ria Money Transfer (29.46×) over the country average.
Where do Remittance fans live in Germany?
Remittance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,656), Bayern (reach 62,276), and Hessen (reach 52,920). These three regions account for the largest share of the active audience.
What other brands do Remittance fans also like?
Beyond Remittance itself, the audience over-indexes on Term life insurance (54.14×), Ria Money Transfer (29.46×), MoneyGram (23.08×), and AXA (20.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Remittance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.