Zurich Insurance Group Audience in Germany
Zurich Insurance Group has an estimated audience of 318,053 people in Germany. 39.1% are female, 60.9% are male, average age 42.5. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Interbrand, Financial plan, Online grocer, Life insurance, Financial technology.
The average Zurich Insurance Group fan in Germany is 42.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Interbrand, Financial plan, Online grocer, with strongest over-indexing on Interbrand (133.68× the country average). Demographically, the Zurich Insurance Group audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Zurich Insurance Group fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 42.5 |
| Estimated audience size | 318,053 |
Audience persona
The typical Zurich Insurance Group fan in Germany is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Interbrand.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 111,748 | 1.67× |
| Nordrhein-Westfalen | 110,282 | 1.21× |
| Hessen | 70,060 | 2.2× |
| Baden-Württemberg | 67,971 | 1.19× |
| Niedersachsen | 31,218 | 0.77× |
| Berlin | 30,899 | 1.66× |
| Rheinland-Pfalz | 21,774 | 1.04× |
| Sachsen | 12,455 | 0.61× |
| Hamburg | 10,681 | 1.13× |
| Schleswig-Holstein | 9,842 | 0.66× |
| Brandenburg | 8,203 | 0.63× |
| Thüringen | 6,509 | 0.61× |
| Sachsen-Anhalt | 5,900 | 0.55× |
| Saarland | 4,238 | 0.83× |
| Mecklenburg-Vorpommern | 3,521 | 0.44× |
| Bremen | 2,893 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Interbrand | 133.68× | Business & Career |
| Financial plan | 19.94× | Movies & TV |
| Online grocer | 20× | Shopping |
| Life insurance | 18.82× | Business & Career |
| Financial technology | 11.11× | Business & Career |
| MoneyGram | 20× | Business & Career |
| Postbank | 6.25× | Business & Career |
| Nissan Qashqai | 16.17× | Cars & Mobility |
| Menswear | 15.25× | Fashion & Accessoires |
| Aral AG | 5.04× | Cars & Mobility |
| AXA | 16.33× | Business & Career |
| B.I | 16.51× | Music & Radio |
| National health insurance | 20× | Business & Career |
| Sparkasse | 4.91× | Business & Career |
| Primary care | 29.88× | Health |
| Toyota C-HR | 37.26× | Cars & Mobility |
| Deutsche Bahn | 3.7× | Cars & Mobility |
| E.ON | 7.59× | Home & Garden |
| Commerzbank | 3.63× | Business & Career |
| Whole life insurance | 20.33× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.97 |
| Patriotism | CONSERVATISM | 1.73 |
| Travelling | THRILL | 1.66 |
| Pet Ownership | JOY | 1.37 |
| Early Adopter Mentality | POWER | 1.36 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| Germany | 16.0% |
| Switzerland | 14.5% |
See Zurich Insurance Group audiences in other countries
- Zurich Insurance Group — United States
- Zurich Insurance Group — United Kingdom
- Zurich Insurance Group — France
- Zurich Insurance Group — Italy
- Zurich Insurance Group — Spain
- Zurich Insurance Group — Brazil
- Zurich Insurance Group — Japan
- Zurich Insurance Group — South Korea
- Zurich Insurance Group — India
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does Zurich Insurance Group have in Germany?
Zurich Insurance Group has an estimated audience of 318,053 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Zurich Insurance Group fans?
39.1% of Zurich Insurance Group fans are female, 60.9% are male, with an average age of 42.5 years.
Which brands do Zurich Insurance Group fans like most?
Zurich Insurance Group fans show strongest brand affinity for Interbrand (133.68×), Financial plan (19.94×), and Online grocer (20×) over the country average.
Where do Zurich Insurance Group fans live in Germany?
Zurich Insurance Group fans in Germany are most concentrated in Bayern (reach 111,748), Nordrhein-Westfalen (reach 110,282), and Hessen (reach 70,060). These three regions account for the largest share of the active audience.
What other brands do Zurich Insurance Group fans also like?
Beyond Zurich Insurance Group itself, the audience over-indexes on Financial plan (19.94×), Online grocer (20×), Life insurance (18.82×), and Financial technology (11.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zurich Insurance Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.