Rascasse Audience Intelligence

Zurich Insurance Group Target Market in Germany

A data profile of the people who buy, follow and care about Zurich Insurance Group in Germany — modelled from more than twelve digital signal sources. Zurich Insurance Group has an estimated audience of 414,320 people in Germany.

#24among Insurances in Germany#1758among Brand in Germany#967in Business & Career

The average Zurich Insurance Group fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Interbrand, Financial plan, Online grocer, with strongest over-indexing on Interbrand (133.68× the country average).

Demographically, the Zurich Insurance Group audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zurich Insurance Group fan in Germany is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Interbrand.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zurich Insurance Group profile in Germany.

Audience size
414K
in Germany
Gender
39.1%♀
60.9% male
Age
42.5
average years
Country rank
#13619
Brand in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zurich Insurance Group

39.1% are female, 60.9% are male, average age 42.5.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Zurich Insurance Group audience in Germany
MetricValue
Female39.1%
Male60.9%
Average age42.5
Estimated audience size414,320
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Zurich Insurance Group audience in Germany
Age bracketShare%
16-197%
20-2919%
30-3926%
40-4928%
50+20%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Zurich Insurance Group audience comes from Germany.

Worldwide audience distribution share by country for Zurich Insurance Group
CountryShare
United States23.6%
Germany18.5%
Switzerland17.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zurich Insurance Group audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zurich Insurance Group customers by region in Germany
#RegionReachAffinity×
01Hessen~50K1.46×
02Bayern~100K1.44×
03Nordrhein-Westfalen~100K1.29×
04Saarland~6K1.23×
05Rheinland-Pfalz~20K1.15×
06Baden-Württemberg~60K1.02×
07Bremen~3K0.97×
08Berlin~20K0.95×
09Hamburg~9K0.95×
10Thüringen~10K0.94×
11Schleswig-Holstein~10K0.89×
12Mecklenburg-Vorpommern~7K0.85×
13Niedersachsen~30K0.82×
14Brandenburg~10K0.81×
15Sachsen~20K0.80×
16Sachsen-Anhalt~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Zurich Insurance Group, Germany
0.78×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zurich Insurance Group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zurich Insurance Group audience
#·InterestCategoryAffinity×
01InterbrandBusiness & Career133.68×
02Toyota C-HRCars & Mobility37.26×
03Primary careHealth29.88×
04Whole life insuranceBusiness & Career20.33×
05Online grocerShopping20.00×
06MoneyGramBusiness & Career20.00×
07National health insuranceBusiness & Career20.00×
08Financial planMovies & TV19.94×
09Life insuranceBusiness & Career18.82×
10B.IMusic & Radio16.51×
11AXABusiness & Career16.33×
12Nissan QashqaiCars & Mobility16.17×
13MenswearFashion & Accessoires15.25×
14Financial technologyBusiness & Career11.11×
15E.ONHome & Garden7.59×
16PostbankBusiness & Career6.25×
17Aral AGCars & Mobility5.04×
18SparkasseBusiness & Career4.91×
19Deutsche BahnCars & Mobility3.70×
20CommerzbankBusiness & Career3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zurich Insurance Group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zurich Insurance Group audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.49×
Career OrientationPOWER2.46×
PatriotismCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zurich Insurance Group audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
Early Adopter MentalityPOWER0.84×
Design AffinityPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zurich Insurance Group's target market in Germany?

Zurich Insurance Group's target market in Germany covers an estimated 414,320 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zurich Insurance Group customers?

39.1% of the Zurich Insurance Group audience are female, 60.9% are male, with an average age of 42.5 years.

03

Which brands do Zurich Insurance Group fans like most?

Zurich Insurance Group fans show strongest brand affinity for Interbrand (133.68×), Financial plan (19.94×), and Online grocer (20×) over the country average.

04

Where do Zurich Insurance Group fans live in Germany?

Zurich Insurance Group fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Zurich Insurance Group fans also like?

Beyond Zurich Insurance Group itself, the audience over-indexes on Financial plan (19.94×), Online grocer (20×), Life insurance (18.82×), and Financial technology (11.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in Germany

See Zurich Insurance Group audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zurich Insurance Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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