Rascasse Audience Intelligence

MoneyGram Target Market in Germany

A data profile of the people who buy, follow and care about MoneyGram in Germany — modelled from more than twelve digital signal sources. MoneyGram has an estimated audience of 1,294,280 people in Germany.

#655among Brand in Germany#473in Business & Career

The average MoneyGram fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Cineworld, Western Union, TransferWise, with strongest over-indexing on Cineworld (119.16× the country average).

Demographically, the MoneyGram audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MoneyGram fan in Germany is more male, around 34.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cineworld.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MoneyGram profile in Germany.

Audience size
1.3M
in Germany
Gender
36.4%♀
63.6% male
Age
34.7
average years
Country rank
#5127
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MoneyGram

36.4% are female, 63.6% are male, average age 34.7.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for MoneyGram audience in Germany
MetricValue
Female36.4%
Male63.6%
Average age34.7
Estimated audience size1,294,280
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the MoneyGram audience in Germany
Age bracketShare%
16-1932%
20-2921%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

6.3%

of the worldwide MoneyGram audience comes from Germany.

Worldwide audience distribution share by country for MoneyGram
CountryShare
United States20.6%
Germany6.3%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MoneyGram audience in Germany is strongest.

Fig. 05

Top regions by affinity

MoneyGram customers by region in Germany
#RegionReachAffinity×
01Bremen~20K1.53×
02Berlin~80K1.49×
03Baden-Württemberg~200K1.32×
04Hessen~100K1.14×
05Nordrhein-Westfalen~300K1.12×
06Hamburg~30K1.09×
07Rheinland-Pfalz~70K1.05×
08Bayern~200K1.02×
09Niedersachsen~100K0.95×
10Saarland~10K0.91×
11Sachsen-Anhalt~30K0.87×
12Thüringen~30K0.82×
13Schleswig-Holstein~40K0.81×
14Sachsen~40K0.72×
15Mecklenburg-Vorpommern~20K0.62×
16Brandenburg~20K0.59×
Fig. 06

Affinity by region

Affinity by region — MoneyGram, Germany
0.59×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MoneyGram audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MoneyGram audience
#·InterestCategoryAffinity×
01CineworldMovies & TV119.16×
02NetellerInternet & Social Media69.37×
03SkrillBusiness & Career50.72×
04RemitlyBusiness & Career41.73×
05TransferWiseBusiness & Career40.68×
06Western UnionBusiness & Career27.02×
073D filmTechnology & Electronics20.00×
08Psychological horrorHealth20.00×
09Ria Money TransferBusiness & Career18.47×
10Saw (2004 film)Movies & TV17.90×
11DHL ExpressBusiness & Career17.52×
12Avengers (band)Music & Radio15.57×
13Wonder WomanMovies & TV15.48×
14Fantasy moviesMovies & TV11.63×
15ReisebankBusiness & Career9.98×
16United Parcel ServiceBusiness & Career7.57×
17WonkaMovies & TV6.15×
18Streaming mediaTechnology & Electronics5.73×
19FielmannHealth4.99×
20IndustryBusiness & Career4.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MoneyGram audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MoneyGram audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.44×
Career OrientationPOWER1.41×
IndulgenceJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MoneyGram audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
TraditionCONSERVATISM0.91×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MoneyGram's target market in Germany?

MoneyGram's target market in Germany covers an estimated 1,294,280 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of MoneyGram customers?

36.4% of the MoneyGram audience are female, 63.6% are male, with an average age of 34.7 years.

03

Which brands do MoneyGram fans like most?

MoneyGram fans show strongest brand affinity for Cineworld (119.16×), Western Union (27.02×), and TransferWise (40.68×) over the country average.

04

Where do MoneyGram fans live in Germany?

MoneyGram fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do MoneyGram fans also like?

Beyond MoneyGram itself, the audience over-indexes on Western Union (27.02×), TransferWise (40.68×), 3D film (20×), and Fantasy movies (11.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See MoneyGram audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for MoneyGram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →