MoneyGram Audience in Germany
MoneyGram has an estimated audience of 1,264,954 people in Germany. 36.4% are female, 63.6% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Cineworld, Western Union, TransferWise, 3D film, Fantasy movies.
The average MoneyGram fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Cineworld, Western Union, TransferWise, with strongest over-indexing on Cineworld (119.16× the country average). Demographically, the MoneyGram audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of MoneyGram fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 34.7 |
| Estimated audience size | 1,264,954 |
Audience persona
The typical MoneyGram fan in Germany is more male, around 34.7 years old, with strong Career Orientation tendencies and a notable affinity for Cineworld.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 319,627 | 1.15× |
| Baden-Württemberg | 235,388 | 1.36× |
| Bayern | 219,456 | 1.08× |
| Niedersachsen | 122,446 | 1× |
| Hessen | 111,197 | 1.15× |
| Berlin | 81,596 | 1.44× |
| Rheinland-Pfalz | 67,592 | 1.07× |
| Sachsen | 42,145 | 0.68× |
| Schleswig-Holstein | 39,101 | 0.86× |
| Hamburg | 32,391 | 1.13× |
| Sachsen-Anhalt | 26,887 | 0.82× |
| Thüringen | 26,521 | 0.82× |
| Brandenburg | 23,274 | 0.59× |
| Mecklenburg-Vorpommern | 15,083 | 0.62× |
| Bremen | 14,521 | 1.34× |
| Saarland | 13,455 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cineworld | 119.16× | Movies & TV |
| Western Union | 27.02× | Business & Career |
| TransferWise | 40.68× | Business & Career |
| 3D film | 20× | Technology & Electronics |
| Fantasy movies | 11.63× | Movies & TV |
| Wonder Woman | 15.48× | Movies & TV |
| Remitly | 41.73× | Business & Career |
| DHL Express | 17.52× | Business & Career |
| Skrill | 50.72× | Business & Career |
| Streaming media | 5.73× | Technology & Electronics |
| Saw (2004 film) | 17.9× | Movies & TV |
| Ria Money Transfer | 18.47× | Business & Career |
| United Parcel Service | 7.57× | Business & Career |
| Neteller | 69.37× | Internet & Social Media |
| Psychological horror | 20× | Health |
| Wonka | 6.15× | Movies & TV |
| Reisebank | 9.98× | Business & Career |
| Fielmann | 4.99× | Health |
| Avengers (band) | 15.57× | Music & Radio |
| Friday the 13th | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.57 |
| Risk Appetite | THRILL | 1.5 |
| Early Adopter Mentality | POWER | 1.38 |
| Travelling | THRILL | 1.37 |
| Need for Security | CONSERVATISM | 1.35 |
| Price Sensitivity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| France | 6.7% |
| Germany | 6.4% |
See MoneyGram audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does MoneyGram have in Germany?
MoneyGram has an estimated audience of 1,264,954 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of MoneyGram fans?
36.4% of MoneyGram fans are female, 63.6% are male, with an average age of 34.7 years.
Which brands do MoneyGram fans like most?
MoneyGram fans show strongest brand affinity for Cineworld (119.16×), Western Union (27.02×), and TransferWise (40.68×) over the country average.
Where do MoneyGram fans live in Germany?
MoneyGram fans in Germany are most concentrated in Nordrhein-Westfalen (reach 319,627), Baden-Württemberg (reach 235,388), and Bayern (reach 219,456). These three regions account for the largest share of the active audience.
What other brands do MoneyGram fans also like?
Beyond MoneyGram itself, the audience over-indexes on Western Union (27.02×), TransferWise (40.68×), 3D film (20×), and Fantasy movies (11.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MoneyGram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.