Reisebank Audience in Germany
Reisebank has an estimated audience of 1,928,967 people in Germany. 41.2% are female, 58.8% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, VfL Wolfsburg, Esra Erol, Gil Ofarim, Haberler.
The average Reisebank fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, VfL Wolfsburg, Esra Erol, with strongest over-indexing on Cocktail (13.93× the country average). Demographically, the Reisebank audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Reisebank fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 42.9 |
| Estimated audience size | 1,928,967 |
Audience persona
The typical Reisebank fan in Germany is more male, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 485,135 | 1.15× |
| Bayern | 400,832 | 1.29× |
| Baden-Württemberg | 295,796 | 1.12× |
| Hessen | 189,216 | 1.29× |
| Niedersachsen | 178,502 | 0.95× |
| Berlin | 152,365 | 1.77× |
| Sachsen | 104,288 | 1.1× |
| Rheinland-Pfalz | 73,534 | 0.76× |
| Schleswig-Holstein | 52,060 | 0.75× |
| Hamburg | 47,632 | 1.09× |
| Sachsen-Anhalt | 43,671 | 0.87× |
| Brandenburg | 43,298 | 0.72× |
| Thüringen | 39,262 | 0.8× |
| Mecklenburg-Vorpommern | 25,547 | 0.69× |
| Saarland | 18,502 | 0.78× |
| Bremen | 14,003 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 13.93× | Food & Beverages |
| VfL Wolfsburg | 3.87× | Sports |
| Esra Erol | 6.93× | Movies & TV |
| Gil Ofarim | 1.5× | Music & Radio |
| Haberler | 1.51× | News |
| Pillow | 1.67× | Home & Garden |
| CAC 40 | 1.59× | Business & Career |
| Peugeot 308 | 4.02× | Cars & Mobility |
| Video izle | 3.42× | |
| Jacob Tremblay | 3.63× | Movies & TV |
| Fat-tailed sheep | 15.9× | Pets & Animals |
| Buddy – The Buddy Holly Story | 3.34× | Music & Radio |
| Home Delivery | 1.87× | Food & Beverages |
| Phytotherapy | 12.16× | Health |
| Fast Five | 3.34× | Movies & TV |
| Icon (magazine) | 1.68× | Arts & Culture |
| Metamorphoses | 2.08× | Literature |
| KnockoutJS | 29.59× | Technology & Electronics |
| Antwone Fisher (film) | 11.84× | Movies & TV |
| Volvo V60 | 2.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.42 |
| Need for Security | CONSERVATISM | 1.29 |
| Price Sensitivity | PREMIUM | 1.2 |
| Patriotism | CONSERVATISM | 1.17 |
| Early Adopter Mentality | POWER | 1.14 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.3% |
| United States | 0.5% |
| Switzerland | 0.3% |
See Reisebank audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Reisebank have in Germany?
Reisebank has an estimated audience of 1,928,967 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Reisebank fans?
41.2% of Reisebank fans are female, 58.8% are male, with an average age of 42.9 years.
Which brands do Reisebank fans like most?
Reisebank fans show strongest brand affinity for Cocktail (13.93×), VfL Wolfsburg (3.87×), and Esra Erol (6.93×) over the country average.
Where do Reisebank fans live in Germany?
Reisebank fans in Germany are most concentrated in Nordrhein-Westfalen (reach 485,135), Bayern (reach 400,832), and Baden-Württemberg (reach 295,796). These three regions account for the largest share of the active audience.
What other brands do Reisebank fans also like?
Beyond Reisebank itself, the audience over-indexes on VfL Wolfsburg (3.87×), Esra Erol (6.93×), Gil Ofarim (1.5×), and Haberler (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reisebank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.