Rascasse Audience Intelligence

Reisebank Target Market in Germany

A data profile of the people who buy, follow and care about Reisebank in Germany — modelled from more than twelve digital signal sources. Reisebank has an estimated audience of 1,903,862 people in Germany.

#14among Bank in Germany#427among Brand in Germany#336in Business & Career

The average Reisebank fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Commerzbank, Western Union, Dynamo Dresden, with strongest over-indexing on Commerzbank (16.11× the country average).

Demographically, the Reisebank audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Reisebank fan in Germany is more male, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Commerzbank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reisebank profile in Germany.

Audience size
1.9M
in Germany
Gender
40.3%♀
59.7% male
Age
43.0
average years
Country rank
#3525
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Reisebank

40.3% are female, 59.7% are male, average age 43.0.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Reisebank audience in Germany
MetricValue
Female40.3%
Male59.7%
Average age43.0
Estimated audience size1,903,862
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Reisebank audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4925%
50+27%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Reisebank audience comes from Germany.

Worldwide audience distribution share by country for Reisebank
CountryShare
Germany97.0%
United States0.6%
Switzerland0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reisebank audience in Germany is strongest.

Fig. 05

Top regions by affinity

Reisebank customers by region in Germany
#RegionReachAffinity×
01Berlin~200K2.03×
02Bayern~400K1.33×
03Sachsen~100K1.28×
04Hessen~200K1.26×
05Hamburg~50K1.14×
06Baden-Württemberg~300K1.10×
07Nordrhein-Westfalen~400K1.03×
08Niedersachsen~200K0.88×
09Bremen~10K0.88×
10Sachsen-Anhalt~40K0.85×
11Saarland~20K0.76×
12Thüringen~40K0.75×
13Schleswig-Holstein~50K0.74×
14Brandenburg~40K0.73×
15Mecklenburg-Vorpommern~30K0.71×
16Rheinland-Pfalz~70K0.68×
Fig. 06

Affinity by region

Affinity by region — Reisebank, Germany
0.68×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reisebank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reisebank audience
#·InterestCategoryAffinity×
01Cécile de FranceMovies & TV29.86×
02Commercial bankBusiness & Career25.58×
03Danske BankBusiness & Career23.52×
04Western UnionBusiness & Career20.97×
05Infineon TechnologiesTechnology & Electronics17.42×
06CommerzbankBusiness & Career16.11×
07Mutual fundBusiness & Career15.22×
08BlackRockBusiness & Career14.07×
09Hedge fundBusiness & Career13.90×
10HypoVereinsbankBusiness & Career11.38×
11MoneyGramBusiness & Career9.98×
12Santander BankBusiness & Career9.72×
13Dynamo DresdenSports6.83×
14TargobankBusiness & Career6.01×
15EssoCars & Mobility5.74×
16Deutsche BankBusiness & Career4.76×
17PostbankBusiness & Career4.31×
18SunExpressTravel & Leisure4.02×
19AldiShopping2.10×
20FamilyKids & Family2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reisebank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reisebank audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.79×
Career OrientationPOWER1.64×
SpiritualityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reisebank audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
CreativityOPEN0.75×
Sports ActivityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Reisebank's target market in Germany?

Reisebank's target market in Germany covers an estimated 1,903,862 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Reisebank customers?

40.3% of the Reisebank audience are female, 59.7% are male, with an average age of 43.0 years.

03

Which brands do Reisebank fans like most?

Reisebank fans show strongest brand affinity for Commerzbank (16.11×), Western Union (20.97×), and Dynamo Dresden (6.83×) over the country average.

04

Where do Reisebank fans live in Germany?

Reisebank fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Reisebank fans also like?

Beyond Reisebank itself, the audience over-indexes on Western Union (20.97×), Dynamo Dresden (6.83×), Targobank (6.01×), and Postbank (4.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See Reisebank audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Reisebank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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