Hedge fund Audience in Germany
Hedge fund has an estimated audience of 588,243 people in Germany. 36.5% are female, 63.5% are male, average age 43.0. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Commerzbank, Postbank, Friedrich Merz, BlackRock, Deutsche Bank.
The average Hedge fund fan in Germany is 43.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Commerzbank, Postbank, Friedrich Merz, with strongest over-indexing on Commerzbank (23.08× the country average). Demographically, the Hedge fund audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Hedge fund fans
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 43.0 |
| Estimated audience size | 588,243 |
Audience persona
The typical Hedge fund fan in Germany is more male, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 145,887 | 1.54× |
| Nordrhein-Westfalen | 126,477 | 0.98× |
| Hessen | 98,530 | 2.2× |
| Baden-Württemberg | 93,673 | 1.17× |
| Berlin | 54,003 | 2.05× |
| Niedersachsen | 37,685 | 0.66× |
| Rheinland-Pfalz | 25,747 | 0.87× |
| Sachsen | 17,894 | 0.62× |
| Hamburg | 17,796 | 1.34× |
| Schleswig-Holstein | 14,007 | 0.66× |
| Brandenburg | 11,452 | 0.63× |
| Thüringen | 7,842 | 0.52× |
| Sachsen-Anhalt | 7,616 | 0.5× |
| Mecklenburg-Vorpommern | 6,103 | 0.54× |
| Bremen | 5,083 | 1.01× |
| Saarland | 5,031 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commerzbank | 23.08× | Business & Career |
| Postbank | 16.91× | Business & Career |
| Friedrich Merz | 12.9× | Politics & Society |
| BlackRock | 35.23× | Business & Career |
| Deutsche Bank | 9.81× | Business & Career |
| BBBank | 16.77× | Business & Career |
| Goldman Sachs | 30.39× | Business & Career |
| Registered Retirement Savings Plan | 47.39× | Business & Career |
| Portfolio (finance) | 13.36× | Business & Career |
| Reisebank | 13.9× | Business & Career |
| Exchange-traded fund | 17.62× | Business & Career |
| Commercial bank | 32.53× | Business & Career |
| Krupp | 35.39× | Home & Garden |
| UBS | 29.68× | Business & Career |
| Stock fund | 20.96× | Business & Career |
| Consorsbank | 9.17× | Business & Career |
| Ethical banking | 31.8× | Business & Career |
| Capital One | 39.52× | Business & Career |
| Mutual fund | 20.43× | Business & Career |
| Danske Bank | 38.96× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.98 |
| Risk Appetite | THRILL | 2.25 |
| Convenience Orientation | PREMIUM | 1.57 |
| Quality Awareness | PREMIUM | 1.51 |
| Patriotism | CONSERVATISM | 1.38 |
| Sustainability | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| Japan | 7.9% |
| India | 7.1% |
See Hedge fund audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hedge fund have in Germany?
Hedge fund has an estimated audience of 588,243 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Hedge fund fans?
36.5% of Hedge fund fans are female, 63.5% are male, with an average age of 43.0 years.
Which brands do Hedge fund fans like most?
Hedge fund fans show strongest brand affinity for Commerzbank (23.08×), Postbank (16.91×), and Friedrich Merz (12.9×) over the country average.
Where do Hedge fund fans live in Germany?
Hedge fund fans in Germany are most concentrated in Bayern (reach 145,887), Nordrhein-Westfalen (reach 126,477), and Hessen (reach 98,530). These three regions account for the largest share of the active audience.
What other brands do Hedge fund fans also like?
Beyond Hedge fund itself, the audience over-indexes on Postbank (16.91×), Friedrich Merz (12.9×), BlackRock (35.23×), and Deutsche Bank (9.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hedge fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.