Rascasse Audience Intelligence

Ethical banking Audience in Germany

A data profile of the people who buy, follow and care about Ethical banking in Germany — modelled from more than twelve digital signal sources. Ethical banking has an estimated audience of 244,479 people in Germany.

#6801among Topic in Germany#1326in Business & Career

The average Ethical banking fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BBBank, Police Academy (franchise), David Tennant, with strongest over-indexing on BBBank (153.98× the country average).

Demographically, the Ethical banking audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ethical banking fan in Germany is more male, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for BBBank.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ethical banking profile in Germany.

Audience size
244K
in Germany
Gender
41.1%♀
58.9% male
Age
46.1
average years
Country rank
#19966
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ethical banking fans

41.1% are female, 58.9% are male, average age 46.1.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Ethical banking audience in Germany
MetricValue
Female41.1%
Male58.9%
Average age46.1
Estimated audience size244,479
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Ethical banking audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3915%
40-4925%
50+38%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Ethical banking audience comes from Germany.

Worldwide audience distribution share by country for Ethical banking
CountryShare
United States14.7%
Germany10.3%
Japan8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ethical banking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ethical banking fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~2K1.16×
02Hamburg~6K1.07×
03Saarland~3K1.03×
04Rheinland-Pfalz~10K1.02×
05Thüringen~6K1.02×
06Brandenburg~8K1.01×
07Sachsen~10K1.00×
08Berlin~10K1.00×
09Sachsen-Anhalt~6K0.99×
10Mecklenburg-Vorpommern~5K0.99×
11Schleswig-Holstein~9K0.98×
12Niedersachsen~20K0.94×
13Hessen~20K0.94×
14Baden-Württemberg~30K0.92×
15Bayern~40K0.90×
16Nordrhein-Westfalen~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Ethical banking, Germany
0.87×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ethical banking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ethical banking audience
#·InterestCategoryAffinity×
01BBBankBusiness & Career153.98×
02EthikBankBusiness & Career153.98×
03Doctor Who fandomMovies & TV147.53×
04Police Academy (franchise)Movies & TV126.72×
05bar italiaMusic & Radio109.57×
06SnuggleHome & Garden109.57×
07AmericasMartShopping106.70×
08David TennantMovies & TV103.43×
09Pax-BankBusiness & Career102.95×
10SAS (software)Technology & Electronics67.56×
11Dreamland (Doctor Who)Movies & TV65.90×
12Krysten RitterMovies & TV44.66×
13Legal separationKids & Family42.42×
14SurveyMonkeyBusiness & Career31.36×
15Band of BrothersMovies & TV20.00×
16William ShatnerMovies & TV20.00×
17KiKaMovies & TV20.00×
18Kevin Russell (musician)Music & Radio20.00×
19Checker TobiMovies & TV10.50×
20Bares für RaresMovies & TV5.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ethical banking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ethical banking audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.61×
Career OrientationPOWER2.53×
IndividualismJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ethical banking audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.86×
Social Media UsageJOY0.88×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ethical banking have in Germany?

Ethical banking has an estimated audience of 244,479 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ethical banking fans?

41.1% of Ethical banking fans are female, 58.9% are male, with an average age of 46.1 years.

03

Which brands do Ethical banking fans like most?

Ethical banking fans show strongest brand affinity for BBBank (153.98×), Police Academy (franchise) (126.72×), and David Tennant (103.43×) over the country average.

04

Where do Ethical banking fans live in Germany?

Ethical banking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ethical banking fans also like?

Beyond Ethical banking itself, the audience over-indexes on Police Academy (franchise) (126.72×), David Tennant (103.43×), SAS (software) (67.56×), and EthikBank (153.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Ethical banking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ethical banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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