Ethical banking Audience in Germany
Ethical banking has an estimated audience of 244,479 people in Germany. 41.1% are female, 58.9% are male, average age 46.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: BBBank, Police Academy (franchise), David Tennant, SAS (software), EthikBank.
The average Ethical banking fan in Germany is 46.1 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include BBBank, Police Academy (franchise), David Tennant, with strongest over-indexing on BBBank (153.98× the country average). Demographically, the Ethical banking audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Ethical banking fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 46.1 |
| Estimated audience size | 244,479 |
Audience persona
The typical Ethical banking fan in Germany is more male, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for BBBank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 19,301 | 0.58× |
| Nordrhein-Westfalen | 19,132 | 0.36× |
| Bayern | 15,391 | 0.39× |
| Niedersachsen | 14,325 | 0.6× |
| Rheinland-Pfalz | 13,938 | 1.14× |
| Hessen | 12,478 | 0.67× |
| Sachsen | 12,070 | 1.01× |
| Berlin | 11,757 | 1.08× |
| Brandenburg | 8,668 | 1.14× |
| Hamburg | 8,371 | 1.52× |
| Thüringen | 7,464 | 1.2× |
| Schleswig-Holstein | 6,803 | 0.77× |
| Bremen | 6,419 | 3.07× |
| Sachsen-Anhalt | 5,611 | 0.89× |
| Saarland | 4,642 | 1.55× |
| Mecklenburg-Vorpommern | 3,290 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BBBank | 153.98× | Business & Career |
| Police Academy (franchise) | 126.72× | Movies & TV |
| David Tennant | 103.43× | Movies & TV |
| SAS (software) | 67.56× | Technology & Electronics |
| EthikBank | 153.98× | Business & Career |
| Pax-Bank | 102.95× | Business & Career |
| bar italia | 109.57× | Music & Radio |
| Snuggle | 109.57× | Home & Garden |
| Krysten Ritter | 44.66× | Movies & TV |
| Band of Brothers | 20× | Movies & TV |
| Doctor Who fandom | 147.53× | Movies & TV |
| William Shatner | 20× | Movies & TV |
| KiKa | 20× | Movies & TV |
| Checker Tobi | 10.5× | Movies & TV |
| Legal separation | 42.42× | Kids & Family |
| Kevin Russell (musician) | 20× | Music & Radio |
| SurveyMonkey | 31.36× | Business & Career |
| The Pacific | 12.97× | Movies & TV |
| AmericasMart | 106.7× | Shopping |
| JD Institute of Fashion Technology | 50.42× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.65 |
| Career Orientation | POWER | 2.28 |
| Risk Appetite | THRILL | 1.61 |
| Sustainability | BALANCE | 1.47 |
| Community Orientation | OPEN | 1.43 |
| Tradition | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Germany | 10.3% |
| Japan | 8.7% |
See Ethical banking audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ethical banking have in Germany?
Ethical banking has an estimated audience of 244,479 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Ethical banking fans?
41.1% of Ethical banking fans are female, 58.9% are male, with an average age of 46.1 years.
Which brands do Ethical banking fans like most?
Ethical banking fans show strongest brand affinity for BBBank (153.98×), Police Academy (franchise) (126.72×), and David Tennant (103.43×) over the country average.
Where do Ethical banking fans live in Germany?
Ethical banking fans in Germany are most concentrated in Baden-Württemberg (reach 19,301), Nordrhein-Westfalen (reach 19,132), and Bayern (reach 15,391). These three regions account for the largest share of the active audience.
What other brands do Ethical banking fans also like?
Beyond Ethical banking itself, the audience over-indexes on Police Academy (franchise) (126.72×), David Tennant (103.43×), SAS (software) (67.56×), and EthikBank (153.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ethical banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.