SAS (software) Audience in Germany
SAS (software) has an estimated audience of 445,094 people in Germany. 37.3% are female, 62.7% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gudrun Sjödén, Cocktail, The Hooters, Business English, Gil Ofarim.
The average SAS (software) fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gudrun Sjödén, Cocktail, The Hooters, with strongest over-indexing on Gudrun Sjödén (16.57× the country average). Demographically, the SAS (software) audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of SAS (software) fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 43.5 |
| Estimated audience size | 445,094 |
Audience persona
The typical SAS (software) fan in Germany is more male, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Gudrun Sjödén.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,732 | 1.05× |
| Bayern | 62,461 | 0.87× |
| Baden-Württemberg | 57,780 | 0.95× |
| Hessen | 38,875 | 1.15× |
| Niedersachsen | 38,050 | 0.88× |
| Berlin | 33,950 | 1.71× |
| Schleswig-Holstein | 23,566 | 1.47× |
| Hamburg | 23,057 | 2.29× |
| Sachsen | 15,314 | 0.7× |
| Rheinland-Pfalz | 14,345 | 0.64× |
| Brandenburg | 11,899 | 0.86× |
| Mecklenburg-Vorpommern | 7,088 | 0.83× |
| Sachsen-Anhalt | 6,122 | 0.53× |
| Thüringen | 6,095 | 0.54× |
| Bremen | 3,527 | 0.93× |
| Saarland | 3,214 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gudrun Sjödén | 16.57× | Fashion & Accessoires |
| Cocktail | 2.56× | Food & Beverages |
| The Hooters | 18.47× | Music & Radio |
| Business English | 4.83× | Business & Career |
| Gil Ofarim | 2.19× | Music & Radio |
| Boracay | 11.37× | Travel & Leisure |
| Christmas Gift | 2.67× | Kids & Family |
| Elīna Garanča | 10.89× | Music & Radio |
| Pillow | 2.13× | Home & Garden |
| Irish Ferries | 12.92× | Cars & Mobility |
| ECOYA | 51.67× | Shopping |
| Progressive rock | 1.89× | Music & Radio |
| Israel | 2.26× | Travel & Leisure |
| CAC 40 | 1.58× | Business & Career |
| Mülheim | 3.59× | Travel & Leisure |
| Loincloth | 2.9× | Fashion & Accessoires |
| Stradivarius | 1.61× | Shopping |
| Google Home | 5.73× | Technology & Electronics |
| VfL Wolfsburg | 1.59× | Sports |
| Natural rubber | 2.16× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.08 |
| Early Adopter Mentality | POWER | 2.05 |
| Need for Security | CONSERVATISM | 1.94 |
| Convenience Orientation | PREMIUM | 1.54 |
| Sustainability | BALANCE | 1.48 |
| Social Media Usage | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.1% |
| Sweden | 17.8% |
| Norway | 9.7% |
See SAS (software) audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does SAS (software) have in Germany?
SAS (software) has an estimated audience of 445,094 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SAS (software) fans?
37.3% of SAS (software) fans are female, 62.7% are male, with an average age of 43.5 years.
Which brands do SAS (software) fans like most?
SAS (software) fans show strongest brand affinity for Gudrun Sjödén (16.57×), Cocktail (2.56×), and The Hooters (18.47×) over the country average.
Where do SAS (software) fans live in Germany?
SAS (software) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,732), Bayern (reach 62,461), and Baden-Württemberg (reach 57,780). These three regions account for the largest share of the active audience.
What other brands do SAS (software) fans also like?
Beyond SAS (software) itself, the audience over-indexes on Cocktail (2.56×), The Hooters (18.47×), Business English (4.83×), and Gil Ofarim (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SAS (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.