Rascasse Audience Intelligence

Scandinavian Airlines Target Market in Germany

A data profile of the people who buy, follow and care about Scandinavian Airlines in Germany — modelled from more than twelve digital signal sources. Scandinavian Airlines has an estimated audience of 313,751 people in Germany.

#47among Airline in Germany#2145among Brand in Germany#1338in Travel & Leisure

The average Scandinavian Airlines fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include SAS (software), Ryanair, FlixBus, with strongest over-indexing on SAS (software) (97.39× the country average).

Demographically, the Scandinavian Airlines audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Scandinavian Airlines fan in Germany is more male, around 41.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for SAS (software).

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scandinavian Airlines profile in Germany.

Audience size
314K
in Germany
Gender
31.0%♀
69.0% male
Age
41.9
average years
Country rank
#16757
Brand in Germany
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Scandinavian Airlines

31.0% are female, 69.0% are male, average age 41.9.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Scandinavian Airlines audience in Germany
MetricValue
Female31.0%
Male69.0%
Average age41.9
Estimated audience size313,751
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Scandinavian Airlines audience in Germany
Age bracketShare%
16-198%
20-2918%
30-3928%
40-4929%
50+17%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Scandinavian Airlines audience comes from Germany.

Worldwide audience distribution share by country for Scandinavian Airlines
CountryShare
France11.3%
United States9.9%
Sweden8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scandinavian Airlines audience in Germany is strongest.

Fig. 05

Top regions by affinity

Scandinavian Airlines customers by region in Germany
#RegionReachAffinity×
01Berlin~30K2.34×
02Hamburg~10K2.18×
03Schleswig-Holstein~10K1.41×
04Brandenburg~10K1.23×
05Bremen~3K1.00×
06Baden-Württemberg~40K0.96×
07Nordrhein-Westfalen~60K0.93×
08Niedersachsen~20K0.86×
09Hessen~20K0.85×
10Bayern~40K0.78×
11Mecklenburg-Vorpommern~4K0.77×
12Sachsen~10K0.69×
13Saarland~2K0.66×
14Sachsen-Anhalt~5K0.64×
15Rheinland-Pfalz~9K0.61×
16Thüringen~5K0.60×
Fig. 06

Affinity by region

Affinity by region — Scandinavian Airlines, Germany
0.60×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scandinavian Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scandinavian Airlines audience
#·InterestCategoryAffinity×
01AlitaliaTravel & Leisure137.44×
02SAS (software)Technology & Electronics97.39×
03Air France–KLMBusiness & Career60.30×
04Air FranceTravel & Leisure36.45×
05Cathay PacificTravel & Leisure35.68×
06BlaBlaCarCars & Mobility33.88×
07SNCFCars & Mobility33.08×
08TrenitaliaCars & Mobility30.05×
09Holiday InnTravel & Leisure25.56×
10Wizz AirTravel & Leisure25.27×
11Groovy (programming language)Technology & Electronics24.44×
12OpodoTravel & Leisure20.00×
13FlixBusCars & Mobility17.90×
14VuelingTravel & Leisure17.47×
15MomondoTravel & Leisure16.46×
16RyanairTravel & Leisure15.33×
17British AirwaysTravel & Leisure14.66×
18John F. KennedyPolitics & Society14.47×
19EasyJetTravel & Leisure12.32×
20EmiratesTravel & Leisure10.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scandinavian Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scandinavian Airlines audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.99×
Need for SecurityCONSERVATISM2.67×
Quality AwarenessPREMIUM2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scandinavian Airlines audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Pet OwnershipJOY0.86×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Scandinavian Airlines's target market in Germany?

Scandinavian Airlines's target market in Germany covers an estimated 313,751 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Scandinavian Airlines customers?

31.0% of the Scandinavian Airlines audience are female, 69.0% are male, with an average age of 41.9 years.

03

Which brands do Scandinavian Airlines fans like most?

Scandinavian Airlines fans show strongest brand affinity for SAS (software) (97.39×), Ryanair (15.33×), and FlixBus (17.9×) over the country average.

04

Where do Scandinavian Airlines fans live in Germany?

Scandinavian Airlines fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Scandinavian Airlines fans also like?

Beyond Scandinavian Airlines itself, the audience over-indexes on Ryanair (15.33×), FlixBus (17.9×), BlaBlaCar (33.88×), and Air France (36.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See Scandinavian Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Scandinavian Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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