Scandinavian Airlines Audience in Germany
Scandinavian Airlines has an estimated audience of 185,415 people in Germany. 31.0% are female, 69.0% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: SAS (software), Ryanair, FlixBus, BlaBlaCar, Air France.
The average Scandinavian Airlines fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include SAS (software), Ryanair, FlixBus, with strongest over-indexing on SAS (software) (97.39× the country average). Demographically, the Scandinavian Airlines audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Scandinavian Airlines fans
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 41.9 |
| Estimated audience size | 185,415 |
Audience persona
The typical Scandinavian Airlines fan in Germany is more male, around 41.9 years old, with strong Travelling tendencies and a notable affinity for SAS (software).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,532 | 0.96× |
| Baden-Württemberg | 37,366 | 0.93× |
| Bayern | 36,651 | 0.78× |
| Berlin | 31,754 | 2.42× |
| Niedersachsen | 24,777 | 0.87× |
| Hessen | 18,704 | 0.84× |
| Schleswig-Holstein | 15,476 | 1.47× |
| Hamburg | 14,913 | 2.25× |
| Brandenburg | 11,494 | 1.26× |
| Sachsen | 9,662 | 0.67× |
| Rheinland-Pfalz | 8,258 | 0.56× |
| Mecklenburg-Vorpommern | 4,089 | 0.73× |
| Sachsen-Anhalt | 3,934 | 0.52× |
| Thüringen | 3,257 | 0.43× |
| Bremen | 2,370 | 0.94× |
| Saarland | 1,484 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SAS (software) | 97.39× | Technology & Electronics |
| Ryanair | 15.33× | Travel & Leisure |
| FlixBus | 17.9× | Cars & Mobility |
| BlaBlaCar | 33.88× | Cars & Mobility |
| Air France | 36.45× | Travel & Leisure |
| Groovy (programming language) | 24.44× | Technology & Electronics |
| Wizz Air | 25.27× | Travel & Leisure |
| Opodo | 20× | Travel & Leisure |
| Alitalia | 137.44× | Travel & Leisure |
| Cathay Pacific | 35.68× | Travel & Leisure |
| Air France–KLM | 60.3× | Business & Career |
| EasyJet | 12.32× | Travel & Leisure |
| Holiday Inn | 25.56× | Travel & Leisure |
| SNCF | 33.08× | Cars & Mobility |
| Trenitalia | 30.05× | Cars & Mobility |
| Momondo | 16.46× | Travel & Leisure |
| British Airways | 14.66× | Travel & Leisure |
| Vueling | 17.47× | Travel & Leisure |
| Emirates | 10.98× | Travel & Leisure |
| John F. Kennedy | 14.47× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.8 |
| Luxury Orientation | PREMIUM | 1.74 |
| Indulgence | JOY | 1.73 |
| Quality Awareness | PREMIUM | 1.55 |
| Early Adopter Mentality | POWER | 1.54 |
| Design Affinity | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Sweden | 10.4% |
| France | 7.2% |
See Scandinavian Airlines audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Scandinavian Airlines have in Germany?
Scandinavian Airlines has an estimated audience of 185,415 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Scandinavian Airlines fans?
31.0% of Scandinavian Airlines fans are female, 69.0% are male, with an average age of 41.9 years.
Which brands do Scandinavian Airlines fans like most?
Scandinavian Airlines fans show strongest brand affinity for SAS (software) (97.39×), Ryanair (15.33×), and FlixBus (17.9×) over the country average.
Where do Scandinavian Airlines fans live in Germany?
Scandinavian Airlines fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,532), Baden-Württemberg (reach 37,366), and Bayern (reach 36,651). These three regions account for the largest share of the active audience.
What other brands do Scandinavian Airlines fans also like?
Beyond Scandinavian Airlines itself, the audience over-indexes on Ryanair (15.33×), FlixBus (17.9×), BlaBlaCar (33.88×), and Air France (36.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scandinavian Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.