SNCF Audience in Germany
SNCF has an estimated audience of 161,894 people in Germany. 56.1% are female, 43.9% are male, average age 38.8. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Eurostar, Conviction (2010 film), TGV Lyria, TGV, Rail transport.
The average SNCF fan in Germany is 38.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Eurostar, Conviction (2010 film), TGV Lyria, with strongest over-indexing on Eurostar (195.5× the country average). Demographically, the SNCF audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Public transport
Demographics of SNCF fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 38.8 |
| Estimated audience size | 161,894 |
Audience persona
The typical SNCF fan in Germany is more female, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for Eurostar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 93,849 | 2.12× |
| Nordrhein-Westfalen | 55,602 | 0.78× |
| Bayern | 48,245 | 0.92× |
| Hessen | 39,096 | 1.58× |
| Berlin | 23,404 | 1.61× |
| Rheinland-Pfalz | 21,155 | 1.3× |
| Niedersachsen | 14,185 | 0.45× |
| Saarland | 13,577 | 3.41× |
| Sachsen | 8,819 | 0.55× |
| Hamburg | 6,948 | 0.95× |
| Schleswig-Holstein | 4,472 | 0.38× |
| Brandenburg | 4,341 | 0.43× |
| Thüringen | 3,063 | 0.37× |
| Sachsen-Anhalt | 2,493 | 0.3× |
| Mecklenburg-Vorpommern | 1,786 | 0.29× |
| Bremen | 1,539 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eurostar | 195.5× | Cars & Mobility |
| Conviction (2010 film) | 138.8× | |
| TGV Lyria | 311.57× | Cars & Mobility |
| TGV | 46.67× | Cars & Mobility |
| Rail transport | 5.88× | Travel & Leisure |
| Vehicle audio | 33.76× | Cars & Mobility |
| Wikipedia | 2.8× | Internet & Social Media |
| Deutsche Bahn | 2.16× | Cars & Mobility |
| The Cars | 34.47× | Music & Radio |
| FlixBus | 2.95× | Cars & Mobility |
| AutoScout24 | 1.93× | Cars & Mobility |
| Air conditioning | 3.71× | Technology & Electronics |
| Vehicle insurance | 4.17× | Cars & Mobility |
| Momox | 5.5× | Technology & Electronics |
| Deutschlandticket | 2.01× | Cars & Mobility |
| FRITZ!Box | 2.25× | Technology & Electronics |
| Solar energy | 2.39× | Home & Garden |
| Emmanuel Macron | 5.83× | Politics & Society |
| Hornbach | 1.8× | Shopping |
| Lufthansa | 2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3.51 |
| Luxury Orientation | PREMIUM | 2.37 |
| Sustainability | BALANCE | 2.14 |
| Design Affinity | PREMIUM | 2.14 |
| DIY Mentality | THRILL | 1.77 |
| Urban Lifestyle | OPEN | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 80.0% |
| Belgium | 2.4% |
| Spain | 2.1% |
See SNCF audiences in other countries
More Public transport audiences in Germany
- Deutsche Bahn (16,279,502)
- FlixBus (6,781,919)
- Bremer Straßenbahn AG (583,301)
- Eurostar (565,664)
- BOGESTRA (560,143)
Frequently asked questions
How many fans does SNCF have in Germany?
SNCF has an estimated audience of 161,894 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of SNCF fans?
56.1% of SNCF fans are female, 43.9% are male, with an average age of 38.8 years.
Which brands do SNCF fans like most?
SNCF fans show strongest brand affinity for Eurostar (195.5×), Conviction (2010 film) (138.8×), and TGV Lyria (311.57×) over the country average.
Where do SNCF fans live in Germany?
SNCF fans in Germany are most concentrated in Baden-Württemberg (reach 93,849), Nordrhein-Westfalen (reach 55,602), and Bayern (reach 48,245). These three regions account for the largest share of the active audience.
What other brands do SNCF fans also like?
Beyond SNCF itself, the audience over-indexes on Conviction (2010 film) (138.8×), TGV Lyria (311.57×), TGV (46.67×), and Rail transport (5.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SNCF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.