Momox Audience in Germany
Momox has an estimated audience of 1,755,365 people in Germany. 62.4% are female, 37.6% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Progressive rock, Stradivarius, Mechanic.
The average Momox fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Progressive rock, with strongest over-indexing on Israel (2.96× the country average). Demographically, the Momox audience skews more female with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Momox fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 38.1 |
| Estimated audience size | 1,755,365 |
Audience persona
The typical Momox fan in Germany is more female, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 369,720 | 0.96× |
| Bayern | 293,833 | 1.04× |
| Baden-Württemberg | 248,330 | 1.04× |
| Niedersachsen | 185,733 | 1.09× |
| Hessen | 122,798 | 0.92× |
| Sachsen | 102,692 | 1.19× |
| Rheinland-Pfalz | 97,516 | 1.11× |
| Berlin | 79,724 | 1.02× |
| Schleswig-Holstein | 69,037 | 1.1× |
| Brandenburg | 56,836 | 1.04× |
| Sachsen-Anhalt | 46,733 | 1.03× |
| Thüringen | 43,885 | 0.98× |
| Hamburg | 36,135 | 0.91× |
| Mecklenburg-Vorpommern | 30,253 | 0.9× |
| Saarland | 17,941 | 0.83× |
| Bremen | 12,619 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.96× | Travel & Leisure |
| KLIX (AM) | 2.74× | Music & Radio |
| Progressive rock | 1.68× | Music & Radio |
| Stradivarius | 1.71× | Shopping |
| Mechanic | 2.25× | Cars & Mobility |
| Khouribga | 19.28× | Travel & Leisure |
| Hückelhoven | 6.15× | Travel & Leisure |
| Ho, Ghana | 3.34× | Travel & Leisure |
| Emmendingen (district) | 10.13× | Travel & Leisure |
| Natural rubber | 1.62× | Cars & Mobility |
| Esra Erol | 3.6× | Movies & TV |
| Home Delivery | 1.68× | Food & Beverages |
| Picnic | 1.94× | Kids & Family |
| Zagreb | 2.09× | Travel & Leisure |
| Haaretz הארץ | 3.15× | News |
| Volvo V60 | 2.19× | Cars & Mobility |
| The Hollies (Official) | 2.79× | Music & Radio |
| Figure painting (hobby) | 1.69× | Arts & Culture |
| The Nice Guys | 2.17× | Movies & TV |
| Life of Pi | 2.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.1 |
| Sustainability | BALANCE | 1.84 |
| Need for Security | CONSERVATISM | 1.61 |
| Travelling | THRILL | 1.39 |
| Community Orientation | OPEN | 1.32 |
| Pet Ownership | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.8% |
| France | 27.9% |
| Philippines | 8.4% |
See Momox audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Momox have in Germany?
Momox has an estimated audience of 1,755,365 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Momox fans?
62.4% of Momox fans are female, 37.6% are male, with an average age of 38.1 years.
Which brands do Momox fans like most?
Momox fans show strongest brand affinity for Israel (2.96×), KLIX (AM) (2.74×), and Progressive rock (1.68×) over the country average.
Where do Momox fans live in Germany?
Momox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 369,720), Bayern (reach 293,833), and Baden-Württemberg (reach 248,330). These three regions account for the largest share of the active audience.
What other brands do Momox fans also like?
Beyond Momox itself, the audience over-indexes on KLIX (AM) (2.74×), Progressive rock (1.68×), Stradivarius (1.71×), and Mechanic (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Momox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.