BOGESTRA Audience in Germany
BOGESTRA has an estimated audience of 560,143 people in Germany. 46.3% are female, 53.7% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Satire, Transfermarkt, Tagesschau, German television comedy, Public transport.
The average BOGESTRA fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Satire, Transfermarkt, Tagesschau, with strongest over-indexing on Satire (6.1× the country average). Demographically, the BOGESTRA audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Public transport
Demographics of BOGESTRA fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 40.7 |
| Estimated audience size | 560,143 |
Audience persona
The typical BOGESTRA fan in Germany is balanced, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 420,107 | 12.7× |
| Hessen | 18,630 | 0.44× |
| Bayern | 15,965 | 0.18× |
| Niedersachsen | 14,797 | 0.27× |
| Baden-Württemberg | 14,342 | 0.19× |
| Berlin | 8,997 | 0.36× |
| Sachsen | 5,028 | 0.18× |
| Rheinland-Pfalz | 4,932 | 0.18× |
| Hamburg | 4,456 | 0.35× |
| Schleswig-Holstein | 4,452 | 0.22× |
| Thüringen | 2,706 | 0.19× |
| Brandenburg | 2,108 | 0.12× |
| Sachsen-Anhalt | 1,617 | 0.11× |
| Mecklenburg-Vorpommern | 1,556 | 0.15× |
| Bremen | 1,106 | 0.23× |
| Saarland | 972 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.1× | Literature |
| Transfermarkt | 3.77× | Sports |
| Tagesschau | 2.48× | Movies & TV |
| German television comedy | 6.2× | Movies & TV |
| Public transport | 4.48× | Cars & Mobility |
| Western Union | 4.12× | Business & Career |
| Jotex | 19.83× | Shopping |
| Ruhr | 4.54× | Travel & Leisure |
| Pets | 1.63× | Pets & Animals |
| Automobiles | 1.76× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.9× | Movies & TV |
| Country rap | 4.24× | Music & Radio |
| Allgäu | 4.09× | Travel & Leisure |
| Maine Coon | 3.09× | Pets & Animals |
| Germany national football team | 2.49× | Sports |
| Real property | 3.05× | Home & Garden |
| Stuttgart | 2.13× | Travel & Leisure |
| Headphones | 3.44× | Technology & Electronics |
| Felix Baumgartner | 2.89× | Sports |
| Fachhochschule | 4.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.43 |
| Patriotism | CONSERVATISM | 1.29 |
| Quality Awareness | PREMIUM | 1.29 |
| DIY Mentality | THRILL | 1.17 |
| Design Affinity | PREMIUM | 1.16 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.8% |
| China | 0.4% |
| Switzerland | 0.2% |
See BOGESTRA audiences in other countries
More Public transport audiences in Germany
- Deutsche Bahn (16,279,502)
- FlixBus (6,781,919)
- Bremer Straßenbahn AG (660,085)
- Eurostar (565,664)
- Autozug Sylt (550,751)
Frequently asked questions
How many fans does BOGESTRA have in Germany?
BOGESTRA has an estimated audience of 560,143 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of BOGESTRA fans?
46.3% of BOGESTRA fans are female, 53.7% are male, with an average age of 40.7 years.
Which brands do BOGESTRA fans like most?
BOGESTRA fans show strongest brand affinity for Satire (6.1×), Transfermarkt (3.77×), and Tagesschau (2.48×) over the country average.
Where do BOGESTRA fans live in Germany?
BOGESTRA fans in Germany are most concentrated in Nordrhein-Westfalen (reach 420,107), Hessen (reach 18,630), and Bayern (reach 15,965). These three regions account for the largest share of the active audience.
What other brands do BOGESTRA fans also like?
Beyond BOGESTRA itself, the audience over-indexes on Transfermarkt (3.77×), Tagesschau (2.48×), German television comedy (6.2×), and Public transport (4.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BOGESTRA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.