Dortmund Audience in Germany
Dortmund has an estimated audience of 4,074,158 people in Germany. 48.0% are female, 52.0% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, North Rhine-Westphalia, Ruhr, Sportschau, SV Werder Bremen.
The average Dortmund fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, North Rhine-Westphalia, Ruhr, with strongest over-indexing on Borussia Dortmund (3.42× the country average). Demographically, the Dortmund audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Dortmund fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 40.5 |
| Estimated audience size | 4,074,158 |
Audience persona
The typical Dortmund fan in Germany is balanced, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,014,904 | 3.38× |
| Bayern | 510,677 | 0.78× |
| Baden-Württemberg | 470,415 | 0.85× |
| Niedersachsen | 428,252 | 1.08× |
| Hessen | 342,229 | 1.1× |
| Rheinland-Pfalz | 205,908 | 1.01× |
| Berlin | 147,417 | 0.81× |
| Sachsen | 138,517 | 0.69× |
| Schleswig-Holstein | 110,684 | 0.76× |
| Thüringen | 98,196 | 0.95× |
| Hamburg | 87,006 | 0.95× |
| Brandenburg | 85,994 | 0.68× |
| Sachsen-Anhalt | 67,073 | 0.64× |
| Mecklenburg-Vorpommern | 49,959 | 0.64× |
| Saarland | 39,807 | 0.8× |
| Bremen | 31,177 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.42× | Sports |
| North Rhine-Westphalia | 2.54× | Travel & Leisure |
| Ruhr | 4.62× | Travel & Leisure |
| Sportschau | 2.29× | Sports |
| SV Werder Bremen | 2.07× | Sports |
| Kaufland | 1.88× | Shopping |
| Gala | 1.89× | News |
| REWE | 1.72× | Shopping |
| Bild | 1.52× | News |
| Sport Bild | 2.79× | Sports |
| Discount stores | 1.51× | Shopping |
| Netto Marken-Discount | 1.68× | Shopping |
| FIFA World Cup | 1.55× | Sports |
| Cosmetics | 1.51× | Beauty & Wellness |
| Rossmann | 1.74× | Shopping |
| Hotels | 1.52× | Travel & Leisure |
| Bauhaus | 1.57× | Shopping |
| Düsseldorf | 2.02× | Travel & Leisure |
| Deutsche Bahn | 1.54× | Cars & Mobility |
| Cologne | 1.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Price Sensitivity | PREMIUM | 1.07 |
| Patriotism | CONSERVATISM | 1.06 |
| Pet Ownership | JOY | 1.03 |
| Sports Activity | POWER | 1.01 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.1% |
| Democratic Republic of the Congo | 3.8% |
| Colombia | 3.5% |
See Dortmund audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Dortmund have in Germany?
Dortmund has an estimated audience of 4,074,158 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dortmund fans?
48.0% of Dortmund fans are female, 52.0% are male, with an average age of 40.5 years.
Which brands do Dortmund fans like most?
Dortmund fans show strongest brand affinity for Borussia Dortmund (3.42×), North Rhine-Westphalia (2.54×), and Ruhr (4.62×) over the country average.
Where do Dortmund fans live in Germany?
Dortmund fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,014,904), Bayern (reach 510,677), and Baden-Württemberg (reach 470,415). These three regions account for the largest share of the active audience.
What other brands do Dortmund fans also like?
Beyond Dortmund itself, the audience over-indexes on North Rhine-Westphalia (2.54×), Ruhr (4.62×), Sportschau (2.29×), and SV Werder Bremen (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dortmund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.