Rascasse Audience Intelligence

Dortmund Audience in Germany

A data profile of the people who buy, follow and care about Dortmund in Germany — modelled from more than twelve digital signal sources. Dortmund has an estimated audience of 4,074,158 people in Germany.

#19among City in Germany#74among POI in Germany#115in Travel & Leisure

The average Dortmund fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Borussia Dortmund, North Rhine-Westphalia, Ruhr, with strongest over-indexing on Borussia Dortmund (3.42× the country average).

Demographically, the Dortmund audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dortmund fan in Germany is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Borussia Dortmund.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dortmund profile in Germany.

Audience size
4.1M
in Germany
Gender
48.0%♀
52.0% male
Age
40.5
average years
Country rank
#1435
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dortmund fans

48.0% are female, 52.0% are male, average age 40.5.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Dortmund audience in Germany
MetricValue
Female48.0%
Male52.0%
Average age40.5
Estimated audience size4,074,158
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Dortmund audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Dortmund audience comes from Germany.

Worldwide audience distribution share by country for Dortmund
CountryShare
Germany30.8%
Colombia3.7%
Democratic Republic of the Congo3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dortmund audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dortmund fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~3M4.03×
02Niedersachsen~400K1.06×
03Hessen~300K1.05×
04Rheinland-Pfalz~200K0.97×
05Thüringen~90K0.90×
06Hamburg~80K0.90×
07Bremen~30K0.90×
08Baden-Württemberg~400K0.80×
09Saarland~40K0.80×
10Berlin~100K0.75×
11Bayern~500K0.73×
12Schleswig-Holstein~100K0.73×
13Sachsen~100K0.67×
14Brandenburg~80K0.66×
15Sachsen-Anhalt~70K0.65×
16Mecklenburg-Vorpommern~50K0.64×
Fig. 06

Affinity by region

Affinity by region — Dortmund, Germany
0.64×1.00×4.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dortmund audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dortmund audience
#·InterestCategoryAffinity×
01RuhrTravel & Leisure4.62×
02Borussia DortmundSports3.42×
03Sport BildSports2.79×
04North Rhine-WestphaliaTravel & Leisure2.54×
05SportschauSports2.29×
06SV Werder BremenSports2.07×
07DüsseldorfTravel & Leisure2.02×
08KauflandShopping1.88×
09CologneTravel & Leisure1.83×
10ZDFMovies & TV1.77×
11RossmannShopping1.74×
12REWEShopping1.72×
13Netto Marken-DiscountShopping1.68×
14BauhausShopping1.57×
15FIFA World CupSports1.55×
16Deutsche BahnCars & Mobility1.54×
17BildNews1.52×
18HotelsTravel & Leisure1.52×
19Discount storesShopping1.51×
20CosmeticsBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dortmund audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dortmund audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.44×
Community OrientationOPEN1.36×
Family OrientationCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dortmund audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.89×
Early Adopter MentalityPOWER0.89×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dortmund have in Germany?

Dortmund has an estimated audience of 4,074,158 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dortmund fans?

48.0% of Dortmund fans are female, 52.0% are male, with an average age of 40.5 years.

03

Which brands do Dortmund fans like most?

Dortmund fans show strongest brand affinity for Borussia Dortmund (3.42×), North Rhine-Westphalia (2.54×), and Ruhr (4.62×) over the country average.

04

Where do Dortmund fans live in Germany?

Dortmund fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Dortmund fans also like?

Beyond Dortmund itself, the audience over-indexes on North Rhine-Westphalia (2.54×), Ruhr (4.62×), Sportschau (2.29×), and FIFA World Cup (1.55×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Dortmund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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