Rascasse Audience Intelligence

Ruhr Audience in Germany

A data profile of the people who buy, follow and care about Ruhr in Germany — modelled from more than twelve digital signal sources. Ruhr has an estimated audience of 3,468,487 people in Germany.

#14among Region in Germany#96among POI in Germany#139in Travel & Leisure

The average Ruhr fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dortmund, Borussia Dortmund, North Rhine-Westphalia, with strongest over-indexing on Dortmund (5.78× the country average).

Demographically, the Ruhr audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ruhr fan in Germany is balanced, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Dortmund.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ruhr profile in Germany.

Audience size
3.5M
in Germany
Gender
49.8%♀
50.2% male
Age
42.1
average years
Country rank
#1768
POI in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ruhr fans

49.8% are female, 50.2% are male, average age 42.1.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Ruhr audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age42.1
Estimated audience size3,468,487
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Ruhr audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4926%
50+23%
Fig. 04

Worldwide distribution

75.1%

of the worldwide Ruhr audience comes from Germany.

Worldwide audience distribution share by country for Ruhr
CountryShare
Germany75.1%
Mexico3.8%
United States3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ruhr audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ruhr fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2.5M3.53×
02Hessen~300K0.99×
03Bremen~30K0.97×
04Rheinland-Pfalz~200K0.95×
05Berlin~100K0.93×
06Niedersachsen~300K0.92×
07Hamburg~70K0.91×
08Thüringen~70K0.84×
09Saarland~40K0.84×
10Baden-Württemberg~400K0.83×
11Sachsen~100K0.80×
12Schleswig-Holstein~100K0.80×
13Bayern~400K0.79×
14Brandenburg~80K0.78×
15Mecklenburg-Vorpommern~50K0.78×
16Sachsen-Anhalt~70K0.74×
Fig. 06

Affinity by region

Affinity by region — Ruhr, Germany
0.74×1.00×3.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ruhr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ruhr audience
#·InterestCategoryAffinity×
01Technical University of DortmundBusiness & Career9.93×
02DortmundTravel & Leisure5.78×
03MSV DuisburgSports3.25×
04North Rhine-WestphaliaTravel & Leisure2.79×
05VfL BochumSports2.61×
06Jürgen KloppSports2.45×
07FC Schalke 04Sports2.32×
08Borussia DortmundSports2.26×
09Sport BildSports2.15×
10Westdeutscher RundfunkMovies & TV1.93×
11SportschauSports1.90×
12DüsseldorfTravel & Leisure1.84×
13TransfermarktSports1.83×
14Roland KaiserMusic & Radio1.72×
15Dynamo DresdenSports1.68×
16Hamburger SVSports1.68×
17SV Werder BremenSports1.65×
18Borussia MönchengladbachSports1.64×
192. BundesligaSports1.63×
20CologneTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ruhr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ruhr audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.14×
Community OrientationOPEN1.11×
DIY MentalityTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ruhr audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Urban LifestyleOPEN0.86×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ruhr have in Germany?

Ruhr has an estimated audience of 3,468,487 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ruhr fans?

49.8% of Ruhr fans are female, 50.2% are male, with an average age of 42.1 years.

03

Which brands do Ruhr fans like most?

Ruhr fans show strongest brand affinity for Dortmund (5.78×), Borussia Dortmund (2.26×), and North Rhine-Westphalia (2.79×) over the country average.

04

Where do Ruhr fans live in Germany?

Ruhr fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ruhr fans also like?

Beyond Ruhr itself, the audience over-indexes on Borussia Dortmund (2.26×), North Rhine-Westphalia (2.79×), Technical University of Dortmund (9.93×), and Sportschau (1.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Ruhr audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ruhr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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