Ruhr Audience in Germany
Ruhr has an estimated audience of 3,468,487 people in Germany. 49.8% are female, 50.2% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Dortmund, North Rhine-Westphalia, Technical University of Dortmund, Gala.
The average Ruhr fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Dortmund, North Rhine-Westphalia, with strongest over-indexing on Borussia Dortmund (2.26× the country average). Demographically, the Ruhr audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Ruhr fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 42.1 |
| Estimated audience size | 3,468,487 |
Audience persona
The typical Ruhr fan in Germany is balanced, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,601,366 | 3.46× |
| Bayern | 447,344 | 0.8× |
| Baden-Württemberg | 395,653 | 0.84× |
| Niedersachsen | 309,743 | 0.92× |
| Hessen | 270,651 | 1.02× |
| Rheinland-Pfalz | 164,932 | 0.95× |
| Berlin | 154,963 | 1× |
| Sachsen | 132,965 | 0.78× |
| Schleswig-Holstein | 98,180 | 0.79× |
| Brandenburg | 80,053 | 0.74× |
| Hamburg | 72,112 | 0.92× |
| Thüringen | 69,570 | 0.79× |
| Sachsen-Anhalt | 58,145 | 0.65× |
| Mecklenburg-Vorpommern | 45,714 | 0.69× |
| Saarland | 31,011 | 0.73× |
| Bremen | 27,654 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.26× | Sports |
| Dortmund | 5.78× | Travel & Leisure |
| North Rhine-Westphalia | 2.79× | Travel & Leisure |
| Technical University of Dortmund | 9.93× | Business & Career |
| Gala | 1.8× | News |
| Sportschau | 1.9× | Sports |
| FC Schalke 04 | 2.32× | Sports |
| SV Werder Bremen | 1.65× | Sports |
| Transfermarkt | 1.83× | Sports |
| 2. Bundesliga | 1.63× | Sports |
| Düsseldorf | 1.84× | Travel & Leisure |
| Sport Bild | 2.15× | Sports |
| MSV Duisburg | 3.25× | Sports |
| Cologne | 1.58× | Travel & Leisure |
| VfL Bochum | 2.61× | Sports |
| Westdeutscher Rundfunk | 1.93× | Movies & TV |
| Dynamo Dresden | 1.68× | Sports |
| Roland Kaiser | 1.72× | Music & Radio |
| Hamburger SV | 1.68× | Sports |
| PromiFlash | 1.9× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.39 |
| Community Orientation | OPEN | 1.22 |
| Indulgence | JOY | 1.2 |
| Patriotism | CONSERVATISM | 1.15 |
| Tradition | CONSERVATISM | 1 |
| Healthy Lifestyle | BALANCE | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.1% |
| Mexico | 3.8% |
| United States | 3.3% |
See Ruhr audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Ruhr have in Germany?
Ruhr has an estimated audience of 3,468,487 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ruhr fans?
49.8% of Ruhr fans are female, 50.2% are male, with an average age of 42.1 years.
Which brands do Ruhr fans like most?
Ruhr fans show strongest brand affinity for Borussia Dortmund (2.26×), Dortmund (5.78×), and North Rhine-Westphalia (2.79×) over the country average.
Where do Ruhr fans live in Germany?
Ruhr fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,601,366), Bayern (reach 447,344), and Baden-Württemberg (reach 395,653). These three regions account for the largest share of the active audience.
What other brands do Ruhr fans also like?
Beyond Ruhr itself, the audience over-indexes on Dortmund (5.78×), North Rhine-Westphalia (2.79×), Technical University of Dortmund (9.93×), and Gala (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ruhr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.