Rascasse Audience Intelligence

Momondo Target Market in Germany

A data profile of the people who buy, follow and care about Momondo in Germany — modelled from more than twelve digital signal sources. Momondo has an estimated audience of 1,109,279 people in Germany.

#17among Airline in Germany#777among Brand in Germany#483in Travel & Leisure

The average Momondo fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include SBB CFF FFS, British Virgin Islands, Eilat, with strongest over-indexing on SBB CFF FFS (168.56× the country average).

Demographically, the Momondo audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Momondo fan in Germany is balanced, around 41.2 years old, with strong Travelling tendencies and a notable affinity for SBB CFF FFS.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Momondo profile in Germany.

Audience size
1.1M
in Germany
Gender
54.2%♀
45.8% male
Age
41.2
average years
Country rank
#5952
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Momondo

54.2% are female, 45.8% are male, average age 41.2.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Momondo audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age41.2
Estimated audience size1,109,279
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Momondo audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3919%
40-4924%
50+24%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Momondo audience comes from Germany.

Worldwide audience distribution share by country for Momondo
CountryShare
Denmark19.4%
Sweden13.1%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Momondo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Momondo customers by region in Germany
#RegionReachAffinity×
01Berlin~90K1.70×
02Hamburg~40K1.69×
03Bayern~300K1.40×
04Hessen~100K1.34×
05Baden-Württemberg~200K1.25×
06Schleswig-Holstein~50K1.11×
07Nordrhein-Westfalen~300K1.09×
08Bremen~10K1.01×
09Rheinland-Pfalz~50K0.89×
10Brandenburg~30K0.80×
11Niedersachsen~80K0.74×
12Saarland~10K0.72×
13Sachsen~40K0.71×
14Mecklenburg-Vorpommern~10K0.59×
15Sachsen-Anhalt~20K0.56×
16Thüringen~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Momondo, Germany
0.54×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Momondo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Momondo audience
#·InterestCategoryAffinity×
01EilatTravel & Leisure172.86×
02SBB CFF FFSCars & Mobility168.56×
03British Virgin IslandsTravel & Leisure122.46×
04TrenitaliaCars & Mobility46.71×
05OpodoTravel & Leisure16.36×
06Leave of absenceBusiness & Career14.16×
07Travel websiteTravel & Leisure8.12×
08AlltoursTravel & Leisure8.03×
09MSC CruisesTravel & Leisure7.88×
10ExpediaTravel & Leisure5.76×
11TrivagoTravel & Leisure5.72×
12Sonnenklar.TVTravel & Leisure5.47×
13SwoodooTravel & Leisure5.31×
14SunExpressTravel & Leisure5.12×
15CottageTravel & Leisure4.94×
16CHECK24Business & Career4.87×
17TUITravel & Leisure4.82×
18Wetter.deHome & Garden3.56×
19EurowingsTravel & Leisure3.46×
20RyanairTravel & Leisure2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Momondo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Momondo audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.41×
Quality AwarenessPREMIUM1.59×
MindfulnessBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Momondo audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Social Media UsageJOY0.79×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Momondo's target market in Germany?

Momondo's target market in Germany covers an estimated 1,109,279 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Momondo customers?

54.2% of the Momondo audience are female, 45.8% are male, with an average age of 41.2 years.

03

Which brands do Momondo fans like most?

Momondo fans show strongest brand affinity for SBB CFF FFS (168.56×), British Virgin Islands (122.46×), and Eilat (172.86×) over the country average.

04

Where do Momondo fans live in Germany?

Momondo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Momondo fans also like?

Beyond Momondo itself, the audience over-indexes on British Virgin Islands (122.46×), Eilat (172.86×), Trenitalia (46.71×), and Opodo (16.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See Momondo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Momondo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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