Momondo Audience in Germany
Momondo has an estimated audience of 569,466 people in Germany. 54.2% are female, 45.8% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SBB CFF FFS, British Virgin Islands, Eilat, Trenitalia, Opodo.
The average Momondo fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SBB CFF FFS, British Virgin Islands, Eilat, with strongest over-indexing on SBB CFF FFS (168.56× the country average). Demographically, the Momondo audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Momondo fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 41.2 |
| Estimated audience size | 569,466 |
Audience persona
The typical Momondo fan in Germany is balanced, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for SBB CFF FFS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 273,982 | 1.1× |
| Bayern | 268,251 | 1.47× |
| Baden-Württemberg | 208,251 | 1.34× |
| Hessen | 118,554 | 1.37× |
| Berlin | 89,676 | 1.76× |
| Niedersachsen | 84,966 | 0.77× |
| Rheinland-Pfalz | 50,599 | 0.89× |
| Schleswig-Holstein | 43,987 | 1.08× |
| Hamburg | 42,775 | 1.66× |
| Sachsen | 38,400 | 0.69× |
| Brandenburg | 26,536 | 0.75× |
| Sachsen-Anhalt | 14,315 | 0.49× |
| Thüringen | 13,819 | 0.48× |
| Mecklenburg-Vorpommern | 10,912 | 0.5× |
| Bremen | 9,724 | 1× |
| Saarland | 9,074 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SBB CFF FFS | 168.56× | Cars & Mobility |
| British Virgin Islands | 122.46× | Travel & Leisure |
| Eilat | 172.86× | Travel & Leisure |
| Trenitalia | 46.71× | Cars & Mobility |
| Opodo | 16.36× | Travel & Leisure |
| Travel website | 8.12× | Travel & Leisure |
| CHECK24 | 4.87× | Business & Career |
| Trivago | 5.72× | Travel & Leisure |
| TUI | 4.82× | Travel & Leisure |
| Sunexpress | 5.18× | Travel & Leisure |
| Leave of absence | 14.16× | Business & Career |
| Eurowings | 3.46× | Travel & Leisure |
| Ryanair | 2.99× | Travel & Leisure |
| Cottage | 4.94× | Travel & Leisure |
| Expedia | 5.76× | Travel & Leisure |
| Wetter.de | 3.56× | Home & Garden |
| Sonnenklar.TV | 5.47× | Travel & Leisure |
| Swoodoo | 5.31× | Travel & Leisure |
| SunExpress | 5.12× | Travel & Leisure |
| Alltours | 8.03× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.36 |
| Travelling | THRILL | 2.02 |
| Indulgence | JOY | 1.58 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Sports Activity | POWER | 1.36 |
| Community Orientation | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Denmark | 20.6% |
| Sweden | 13.6% |
| Finland | 5.9% |
See Momondo audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Momondo have in Germany?
Momondo has an estimated audience of 569,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Momondo fans?
54.2% of Momondo fans are female, 45.8% are male, with an average age of 41.2 years.
Which brands do Momondo fans like most?
Momondo fans show strongest brand affinity for SBB CFF FFS (168.56×), British Virgin Islands (122.46×), and Eilat (172.86×) over the country average.
Where do Momondo fans live in Germany?
Momondo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 273,982), Bayern (reach 268,251), and Baden-Württemberg (reach 208,251). These three regions account for the largest share of the active audience.
What other brands do Momondo fans also like?
Beyond Momondo itself, the audience over-indexes on British Virgin Islands (122.46×), Eilat (172.86×), Trenitalia (46.71×), and Opodo (16.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Momondo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.