Swoodoo Audience in Germany
Swoodoo has an estimated audience of 3,443,106 people in Germany. 58.3% are female, 41.7% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Trivago, Western Union, Allgäu, RTL Television, Tagesschau.
The average Swoodoo fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Trivago, Western Union, Allgäu, with strongest over-indexing on Trivago (13.32× the country average). Demographically, the Swoodoo audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Swoodoo fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 43.6 |
| Estimated audience size | 3,443,106 |
Audience persona
The typical Swoodoo fan in Germany is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Trivago.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 871,954 | 1.16× |
| Bayern | 812,301 | 1.47× |
| Baden-Württemberg | 649,619 | 1.38× |
| Hessen | 366,966 | 1.4× |
| Niedersachsen | 277,850 | 0.83× |
| Berlin | 216,571 | 1.41× |
| Rheinland-Pfalz | 166,942 | 0.97× |
| Schleswig-Holstein | 133,755 | 1.08× |
| Hamburg | 130,507 | 1.68× |
| Sachsen | 108,921 | 0.65× |
| Brandenburg | 81,270 | 0.76× |
| Thüringen | 45,851 | 0.52× |
| Sachsen-Anhalt | 45,031 | 0.5× |
| Mecklenburg-Vorpommern | 34,654 | 0.53× |
| Saarland | 29,856 | 0.71× |
| Bremen | 28,333 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trivago | 13.32× | Travel & Leisure |
| Western Union | 10.02× | Business & Career |
| Allgäu | 8.86× | Travel & Leisure |
| RTL Television | 4.76× | Movies & TV |
| Tagesschau | 2.04× | Movies & TV |
| Satire | 4.28× | Literature |
| Self care | 3.35× | Health |
| German television comedy | 5.43× | Movies & TV |
| Pets | 1.72× | Pets & Animals |
| SunExpress | 4.64× | Travel & Leisure |
| TK Maxx | 2.37× | Shopping |
| Family | 1.86× | Kids & Family |
| Greece | 3.9× | Travel & Leisure |
| Walking | 4.06× | Sports |
| Vacations | 2.53× | Travel & Leisure |
| Hygiene | 2.95× | Beauty & Wellness |
| Lake Constance | 7.42× | Travel & Leisure |
| Airbnb | 2.11× | Travel & Leisure |
| Ryanair | 2.25× | Travel & Leisure |
| Netto Marken-Discount | 1.94× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.06 |
| Sports Activity | POWER | 1.38 |
| Patriotism | CONSERVATISM | 1.37 |
| Tradition | CONSERVATISM | 1.34 |
| Design Affinity | PREMIUM | 1.34 |
| Family Orientation | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.6% |
| Switzerland | 11.7% |
| Austria | 7.0% |
See Swoodoo audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Swoodoo have in Germany?
Swoodoo has an estimated audience of 3,443,106 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Swoodoo fans?
58.3% of Swoodoo fans are female, 41.7% are male, with an average age of 43.6 years.
Which brands do Swoodoo fans like most?
Swoodoo fans show strongest brand affinity for Trivago (13.32×), Western Union (10.02×), and Allgäu (8.86×) over the country average.
Where do Swoodoo fans live in Germany?
Swoodoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 871,954), Bayern (reach 812,301), and Baden-Württemberg (reach 649,619). These three regions account for the largest share of the active audience.
What other brands do Swoodoo fans also like?
Beyond Swoodoo itself, the audience over-indexes on Western Union (10.02×), Allgäu (8.86×), RTL Television (4.76×), and Tagesschau (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swoodoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.