Rascasse Audience Intelligence

Swoodoo Target Market in Germany

A data profile of the people who buy, follow and care about Swoodoo in Germany — modelled from more than twelve digital signal sources. Swoodoo has an estimated audience of 3,431,616 people in Germany.

#213among Brand in Germany#145in Travel & Leisure

The average Swoodoo fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Trivago, Nature, Vacations, with strongest over-indexing on Trivago (13.47× the country average).

Demographically, the Swoodoo audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Swoodoo fan in Germany is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Trivago.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swoodoo profile in Germany.

Audience size
3.4M
in Germany
Gender
58.3%♀
41.7% male
Age
43.6
average years
Country rank
#1797
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Swoodoo

58.3% are female, 41.7% are male, average age 43.6.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Swoodoo audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age43.6
Estimated audience size3,431,616
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Swoodoo audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3921%
40-4927%
50+27%
Fig. 04

Worldwide distribution

72.4%

of the worldwide Swoodoo audience comes from Germany.

Worldwide audience distribution share by country for Swoodoo
CountryShare
Germany72.4%
Switzerland11.5%
Austria7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swoodoo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Swoodoo customers by region in Germany
#RegionReachAffinity×
01Hamburg~100K1.67×
02Bayern~800K1.44×
03Hessen~400K1.39×
04Berlin~200K1.36×
05Baden-Württemberg~600K1.35×
06Nordrhein-Westfalen~800K1.13×
07Schleswig-Holstein~100K1.08×
08Bremen~30K0.99×
09Rheinland-Pfalz~200K0.95×
10Niedersachsen~300K0.83×
11Brandenburg~80K0.78×
12Saarland~30K0.74×
13Sachsen~100K0.65×
14Mecklenburg-Vorpommern~40K0.56×
15Thüringen~50K0.55×
16Sachsen-Anhalt~50K0.54×
Fig. 06

Affinity by region

Affinity by region — Swoodoo, Germany
0.54×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swoodoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swoodoo audience
#·InterestCategoryAffinity×
01TrivagoTravel & Leisure13.47×
02OpodoTravel & Leisure7.10×
03Dua LipaMusic & Radio6.62×
04VacationsTravel & Leisure4.72×
05Road tripTravel & Leisure4.65×
06ExpediaTravel & Leisure4.57×
07NatureHome & Garden4.09×
08SunExpressTravel & Leisure3.79×
09FlixBusCars & Mobility3.69×
10LodgingTravel & Leisure3.25×
11TripAdvisorTravel & Leisure3.25×
12RTL TelevisionMovies & TV2.96×
13EurowingsTravel & Leisure2.63×
14TK MaxxShopping2.38×
15FamilyKids & Family2.27×
16Deutsche BahnCars & Mobility2.12×
17Netto Marken-DiscountShopping2.02×
18TikTokInternet & Social Media1.76×
19TagesschauMovies & TV1.75×
20GermanyTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swoodoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swoodoo audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.26×
Quality AwarenessPREMIUM2.01×
Community OrientationOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swoodoo audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Social Media UsageJOY0.96×
CreativityOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Swoodoo's target market in Germany?

Swoodoo's target market in Germany covers an estimated 3,431,616 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Swoodoo customers?

58.3% of the Swoodoo audience are female, 41.7% are male, with an average age of 43.6 years.

03

Which brands do Swoodoo fans like most?

Swoodoo fans show strongest brand affinity for Trivago (13.47×), Nature (4.09×), and Vacations (4.72×) over the country average.

04

Where do Swoodoo fans live in Germany?

Swoodoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Swoodoo fans also like?

Beyond Swoodoo itself, the audience over-indexes on Nature (4.09×), Vacations (4.72×), Opodo (7.1×), and Family (2.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Swoodoo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Swoodoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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