Swoodoo Audience in Germany
Swoodoo has an estimated audience of 3,443,106 people in Germany. 58.3% are female, 41.7% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Pantsuit, Stradivarius, Unique Gifts, CAC 40.
The average Swoodoo fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Pantsuit, Stradivarius, with strongest over-indexing on Rossmann (1.77× the country average). Demographically, the Swoodoo audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Swoodoo fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 43.6 |
| Estimated audience size | 3,443,106 |
Audience persona
The typical Swoodoo fan in Germany is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 871,954 | 1.16× |
| Bayern | 812,301 | 1.47× |
| Baden-Württemberg | 649,619 | 1.38× |
| Hessen | 366,966 | 1.4× |
| Niedersachsen | 277,850 | 0.83× |
| Berlin | 216,571 | 1.41× |
| Rheinland-Pfalz | 166,942 | 0.97× |
| Schleswig-Holstein | 133,755 | 1.08× |
| Hamburg | 130,507 | 1.68× |
| Sachsen | 108,921 | 0.65× |
| Brandenburg | 81,270 | 0.76× |
| Thüringen | 45,851 | 0.52× |
| Sachsen-Anhalt | 45,031 | 0.5× |
| Mecklenburg-Vorpommern | 34,654 | 0.53× |
| Saarland | 29,856 | 0.71× |
| Bremen | 28,333 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.77× | Shopping |
| Pantsuit | 13.7× | Fashion & Accessoires |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.66× | Shopping |
| CAC 40 | 1.6× | Business & Career |
| Nurse education | 2.62× | Kids & Family |
| Pillow | 1.54× | Home & Garden |
| Natural rubber | 2.25× | Cars & Mobility |
| Birthday Gifts | 1.6× | Kids & Family |
| Peru national football team | 13.32× | Sports |
| Israel | 1.66× | Travel & Leisure |
| Esra Erol | 4.55× | Movies & TV |
| Škoda Kodiaq | 1.67× | Cars & Mobility |
| Mothercare | 1.54× | Kids & Family |
| Corfu (regional unit) | 2.4× | Travel & Leisure |
| KLIX (AM) | 1.69× | Music & Radio |
| Home Delivery | 1.8× | Food & Beverages |
| Volvo V60 | 2.91× | Cars & Mobility |
| Grinch | 1.52× | Movies & TV |
| Hockenheim | 4.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.06 |
| Sports Activity | POWER | 1.38 |
| Patriotism | CONSERVATISM | 1.37 |
| Tradition | CONSERVATISM | 1.34 |
| Design Affinity | PREMIUM | 1.34 |
| Family Orientation | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.6% |
| Switzerland | 11.7% |
| Austria | 7.0% |
See Swoodoo audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Swoodoo have in Germany?
Swoodoo has an estimated audience of 3,443,106 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Swoodoo fans?
58.3% of Swoodoo fans are female, 41.7% are male, with an average age of 43.6 years.
Which brands do Swoodoo fans like most?
Swoodoo fans show strongest brand affinity for Rossmann (1.77×), Pantsuit (13.7×), and Stradivarius (1.97×) over the country average.
Where do Swoodoo fans live in Germany?
Swoodoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 871,954), Bayern (reach 812,301), and Baden-Württemberg (reach 649,619). These three regions account for the largest share of the active audience.
What other brands do Swoodoo fans also like?
Beyond Swoodoo itself, the audience over-indexes on Pantsuit (13.7×), Stradivarius (1.97×), Unique Gifts (1.66×), and CAC 40 (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swoodoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.