Momondo Audience in United States

Momondo logo

Momondo has an estimated audience of 672,402 people in United States. 55.6% are female, 44.4% are male, average age 39.4. Top regions: California, New York, Florida. Top brand affinities: Motel 6, CheapOair, Days Inn, Fairfield Inn by Marriott, Red Roof Inn.

The average Momondo fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Motel 6, CheapOair, Days Inn, with strongest over-indexing on Motel 6 (87.19× the country average). Demographically, the Momondo audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Momondo fans

Demographic split for Momondo audience in United States
MetricValue
Female55.6%
Male44.4%
Average age39.4
Estimated audience size672,402

Audience persona

The typical Momondo fan in United States is more female, around 39.4 years old, with strong Sports Activity tendencies and a notable affinity for Motel 6.

Top regions in United States

Top regions ranked by reach for Momondo in United States
RegionReachAffinity
California124,1291.68×
New York75,2122×
Florida65,8981.45×
Texas63,2611.09×
Illinois35,2061.57×
New Jersey30,1621.76×
Massachusetts23,8601.8×
Virginia23,2341.42×
Georgia21,0811.02×
North Carolina20,9481.04×
Pennsylvania20,9040.92×
Washington19,5481.45×
Maryland15,8901.37×
Michigan15,3190.87×
Ohio14,4760.7×
Colorado13,3761.26×
Arizona13,2820.97×
Oregon10,4431.35×
Tennessee9,9810.74×
Minnesota9,3630.97×
Connecticut9,1061.35×
Wisconsin8,4920.84×
Indiana8,2760.67×
Missouri7,5190.69×
South Carolina7,2800.72×
Nevada7,2001.11×
Utah6,2291.03×
Washington, District of Columbia5,9252.93×
Kentucky5,1610.61×
Louisiana4,8310.56×
Alabama4,5900.49×
Hawaii4,1081.42×
Oklahoma3,9880.53×
Iowa3,8650.7×
Kansas3,3820.64×
Idaho2,9610.88×
Arkansas2,7850.5×
New Hampshire2,1850.82×
Nebraska2,1390.63×
New Mexico2,0260.6×
Mississippi1,9810.36×
Rhode Island1,9680.92×
Maine1,8820.78×
Delaware1,5450.83×
Montana1,5400.83×
Alaska1,3550.94×
West Virginia1,2650.4×
Vermont1,1570.98×
North Dakota9690.7×
South Dakota7870.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Momondo audience
BrandAffinityCategory
Motel 687.19×Travel & Leisure
CheapOair57.67×Travel & Leisure
Days Inn99.1×Travel & Leisure
Fairfield Inn by Marriott79.29×Travel & Leisure
Red Roof Inn61.54×Travel & Leisure
Cheapflights49.34×Travel & Leisure
Hostelling International20×Travel & Leisure
Wyndham Rewards81.83×Shopping
Hampton Inn27.99×Travel & Leisure
Super 8 Motels115.21×Travel & Leisure
Wyndham Hotels & Resorts36.64×Travel & Leisure
Best Western25×Travel & Leisure
Allegiant Air20×Travel & Leisure
Holiday Inn Express23.16×Travel & Leisure
La Quinta Inns & Suites51.55×Travel & Leisure
Expedia7.17×Travel & Leisure
Motel19.97×Travel & Leisure
Hard Rock Hotel Cancun143.52×Travel & Leisure
Kayak.com19.71×Travel & Leisure
MakeMyTrip.com354.02×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Momondo audience
TraitClusterScore
Sports ActivityPOWER2.98
TravellingTHRILL1.6
Quality AwarenessPREMIUM1.55
Design AffinityPREMIUM1.41
Luxury OrientationPREMIUM1.24
Family OrientationCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Momondo
CountryShare
Denmark20.6%
Sweden13.6%
Finland5.9%

See Momondo audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Momondo have in United States?

Momondo has an estimated audience of 672,402 people in United States, concentrated in California and New York.

What is the gender split and age of Momondo fans?

55.6% of Momondo fans are female, 44.4% are male, with an average age of 39.4 years.

Which brands do Momondo fans like most?

Momondo fans show strongest brand affinity for Motel 6 (87.19×), CheapOair (57.67×), and Days Inn (99.1×) over the country average.

Where do Momondo fans live in United States?

Momondo fans in United States are most concentrated in California (reach 124,129), New York (reach 75,212), and Florida (reach 65,898). These three regions account for the largest share of the active audience.

What other brands do Momondo fans also like?

Beyond Momondo itself, the audience over-indexes on CheapOair (57.67×), Days Inn (99.1×), Fairfield Inn by Marriott (79.29×), and Red Roof Inn (61.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Momondo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.