Rascasse Audience Intelligence

Momondo Target Market in United States

A data profile of the people who buy, follow and care about Momondo in United States — modelled from more than twelve digital signal sources. Momondo has an estimated audience of 667,493 people in United States.

#59among Airline in United States#3165among Brand in United States#2393in Travel & Leisure

The average Momondo fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Motel 6, CheapOair, Days Inn, with strongest over-indexing on Motel 6 (87.19× the country average).

Demographically, the Momondo audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Momondo fan in United States is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Motel 6.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Momondo profile in United States.

Audience size
667K
in United States
Gender
55.6%♀
44.4% male
Age
39.4
average years
Country rank
#30750
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Momondo

55.6% are female, 44.4% are male, average age 39.4.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Momondo audience in United States
MetricValue
Female55.6%
Male44.4%
Average age39.4
Estimated audience size667,493
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Momondo audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Momondo audience comes from United States.

Worldwide audience distribution share by country for Momondo
CountryShare
Denmark19.4%
Sweden13.1%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Momondo audience in United States is strongest.

Fig. 05

Top regions by affinity

Momondo customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.27×
02New York~70K1.82×
03Massachusetts~20K1.76×
04New Jersey~30K1.71×
05California~100K1.54×
06Washington~20K1.48×
07Florida~70K1.45×
08Hawaii~4K1.42×
09Illinois~30K1.38×
10Virginia~20K1.37×
11Maryland~20K1.37×
12Connecticut~9K1.31×
13Oregon~9K1.21×
14Colorado~10K1.19×
15Nevada~7K1.12×
16Texas~60K1.09×
17Utah~6K1.03×
18Alaska~1K1.03×
19Vermont~1K1.03×
20New Hampshire~3K1.02×
21North Carolina~20K0.99×
22Minnesota~9K0.96×
23Georgia~20K0.95×
24North Dakota~1K0.95×
25Pennsylvania~20K0.94×
26Michigan~20K0.92×
27Arizona~10K0.92×
28Rhode Island~2K0.92×
29Montana~2K0.91×
30Maine~2K0.89×
31Delaware~2K0.88×
32Wisconsin~9K0.87×
33Idaho~3K0.86×
34Ohio~20K0.77×
35Indiana~9K0.76×
36Kansas~4K0.76×
37South Carolina~8K0.74×
38Nebraska~3K0.74×
39South Dakota~1K0.74×
40Iowa~4K0.73×
41Tennessee~10K0.71×
42New Mexico~2K0.70×
43Kentucky~6K0.69×
44Missouri~7K0.68×
45Louisiana~6K0.66×
46Oklahoma~5K0.66×
47West Virginia~2K0.66×
48Arkansas~4K0.65×
49Mississippi~3K0.62×
50Alabama~5K0.57×
Fig. 06

Affinity by region

Affinity by region — Momondo, United States
0.57×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Momondo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Momondo audience
#·InterestCategoryAffinity×
01MakeMyTrip.comTravel & Leisure354.02×
02Hard Rock Hotel CancunTravel & Leisure143.52×
03Super 8 MotelsTravel & Leisure115.21×
04Days InnTravel & Leisure99.10×
05Motel 6Travel & Leisure87.19×
06Wyndham RewardsShopping81.83×
07Fairfield Inn by MarriottTravel & Leisure79.29×
08Red Roof InnTravel & Leisure61.54×
09CheapOairTravel & Leisure57.67×
10La Quinta Inns & SuitesTravel & Leisure51.55×
11CheapflightsTravel & Leisure49.34×
12Wyndham Hotels & ResortsTravel & Leisure36.64×
13Hampton InnTravel & Leisure27.99×
14Best WesternTravel & Leisure25.00×
15Holiday Inn ExpressTravel & Leisure23.16×
16Hostelling InternationalTravel & Leisure20.00×
17Allegiant AirTravel & Leisure20.00×
18MotelTravel & Leisure19.97×
19Kayak.comTravel & Leisure19.71×
20ExpediaTravel & Leisure7.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Momondo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Momondo audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.27×
TravellingTHRILL2.08×
Luxury OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Momondo audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
TraditionCONSERVATISM0.91×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Momondo's target market in United States?

Momondo's target market in United States covers an estimated 667,493 people, concentrated in California and New York.

02

What is the gender split and age of Momondo customers?

55.6% of the Momondo audience are female, 44.4% are male, with an average age of 39.4 years.

03

Which brands do Momondo fans like most?

Momondo fans show strongest brand affinity for Motel 6 (87.19×), CheapOair (57.67×), and Days Inn (99.1×) over the country average.

04

Where do Momondo fans live in United States?

Momondo fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Momondo fans also like?

Beyond Momondo itself, the audience over-indexes on CheapOair (57.67×), Days Inn (99.1×), Fairfield Inn by Marriott (79.29×), and Red Roof Inn (61.54×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Momondo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Momondo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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