Rascasse Audience Intelligence

La Quinta Inns & Suites Target Market in United States

Name: La Quinta Inns & Suites — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about La Quinta Inns & Suites in United States — modelled from more than twelve digital signal sources. La Quinta Inns & Suites has an estimated audience of 474,750 people in United States.

#3874among Brand in United States #3052in Travel & Leisure

The average La Quinta Inns & Suites fan in United States is 45.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include CheapOair, Motel 6, Red Roof Inn, with strongest over-indexing on CheapOair (33.23× the country average).

Demographically, the La Quinta Inns & Suites audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La Quinta Inns & Suites fan in United States is balanced, around 45.4 years old, with strong Travelling tendencies and a notable affinity for CheapOair.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Quinta Inns & Suites profile in United States.

Audience size

475K

in United States

Gender

50.7%♀

49.3% male

Age

45.4

average years

Country rank

#37781

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of La Quinta Inns & Suites

50.7% are female, 49.3% are male, average age 45.4.

Fig. 02

Gender split

50.7%

Female

49.3%

Male

Demographic split for La Quinta Inns & Suites audience in United States
Metric	Value
Female	50.7%
Male	49.3%
Average age	45.4
Estimated audience size	474,750

Fig. 03

Age distribution

Age distribution of the La Quinta Inns & Suites audience in United States
Age bracket	Share	%
16-19		7%
20-29		14%
30-39		20%
40-49		28%
50+		32%

Fig. 04

Worldwide distribution

54.9%

of the worldwide La Quinta Inns & Suites audience comes from United States.

Worldwide audience distribution share by country for La Quinta Inns & Suites
Country	Share
United States	54.9%
Honduras	8.1%
Mexico	6.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Quinta Inns & Suites audience in United States is strongest.

Fig. 05

Top regions by affinity

La Quinta Inns & Suites customers by region in United States
#	Region	Reach	×
01	Texas	~300K	3.97×
02	New Mexico	~10K	2.73×
03	Florida	~100K	2.23×
04	Colorado	~20K	1.79×
05	Arizona	~30K	1.77×
06	Tennessee	~30K	1.73×
07	Louisiana	~20K	1.68×
08	Oklahoma	~10K	1.67×
09	Utah	~9K	1.42×
10	Alabama	~10K	1.25×
11	Arkansas	~8K	1.24×
12	South Carolina	~10K	1.18×
13	Mississippi	~7K	1.17×
14	Idaho	~4K	1.14×
15	Montana	~2K	1.05×
16	Georgia	~20K	0.99×
17	Kansas	~6K	0.99×
18	North Dakota	~1K	0.98×
19	Nevada	~7K	0.93×
20	Alaska	~1K	0.93×
21	Vermont	~1K	0.93×
22	Connecticut	~7K	0.92×
23	South Dakota	~2K	0.92×
24	Delaware	~2K	0.91×
25	Washington	~10K	0.90×
26	Hawaii	~3K	0.90×
27	Rhode Island	~2K	0.89×
28	California	~70K	0.86×
29	Maine	~2K	0.86×
30	West Virginia	~3K	0.85×
31	New Hampshire	~3K	0.85×
32	Missouri	~10K	0.84×
33	Minnesota	~9K	0.84×
34	Oregon	~7K	0.84×
35	Nebraska	~3K	0.84×
36	Washington, District of Columbia	~2K	0.83×
37	Kentucky	~8K	0.82×
38	North Carolina	~20K	0.79×
39	Virginia	~10K	0.79×
40	Indiana	~10K	0.79×
41	Maryland	~10K	0.77×
42	Iowa	~5K	0.77×
43	Massachusetts	~10K	0.76×
44	Illinois	~20K	0.74×
45	Wisconsin	~8K	0.74×
46	New Jersey	~10K	0.69×
47	New York	~30K	0.64×
48	Ohio	~10K	0.63×
49	Michigan	~10K	0.57×
50	Pennsylvania	~10K	0.51×

Affinity by region — La Quinta Inns & Suites, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Quinta Inns & Suites audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Quinta Inns & Suites audience
#	Interest	Category	×
01	Wilfred	Movies & TV	127.54×
02	Candlewood Suites	Travel & Leisure	67.55×
03	Momondo	Travel & Leisure	67.23×
04	Staybridge Suites	Travel & Leisure	53.91×
05	Red Roof Inn	Travel & Leisure	49.15×
06	Days Inn	Travel & Leisure	40.11×
07	Fairfield Inn by Marriott	Travel & Leisure	38.73×
08	Motel 6	Travel & Leisure	36.80×
09	Residence Inn by Marriott	Travel & Leisure	33.79×
10	CheapOair	Travel & Leisure	33.23×
11	Hilton Garden Inn	Travel & Leisure	31.89×
12	Best Western	Travel & Leisure	26.58×
13	Courtyard by Marriott	Travel & Leisure	26.46×
14	Holiday Inn Express	Travel & Leisure	23.89×
15	Hampton Inn	Travel & Leisure	20.87×
16	Holiday Inn	Travel & Leisure	18.85×
17	Allegiant Air	Travel & Leisure	17.42×
18	Spirit Airlines	Travel & Leisure	11.50×
19	Travel agency	Travel & Leisure	9.91×
20	Week	Business & Career	7.16×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Quinta Inns & Suites audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by La Quinta Inns & Suites audience · What stands out
Trait	Cluster	Score
Travelling	THRILL	2.01×
Quality Awareness	PREMIUM	1.37×
Mindfulness	BALANCE	1.26×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by La Quinta Inns & Suites audience · Rather not
Trait	Cluster	Score
Sports Activity	POWER	0.99×
Sustainability	BALANCE	1.00×
Individualism	JOY	1.00×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is La Quinta Inns & Suites's target market in United States?

La Quinta Inns & Suites's target market in United States covers an estimated 474,750 people, concentrated in Texas and Florida.

What is the gender split and age of La Quinta Inns & Suites customers?

50.7% of the La Quinta Inns & Suites audience are female, 49.3% are male, with an average age of 45.4 years.

Which brands do La Quinta Inns & Suites fans like most?

La Quinta Inns & Suites fans show strongest brand affinity for CheapOair (33.23×), Motel 6 (36.8×), and Red Roof Inn (49.15×) over the country average.

Where do La Quinta Inns & Suites fans live in United States?

La Quinta Inns & Suites fans in United States are most concentrated in Texas (reach ~300K), Florida (reach ~100K), and California (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do La Quinta Inns & Suites fans also like?

Beyond La Quinta Inns & Suites itself, the audience over-indexes on Motel 6 (36.8×), Red Roof Inn (49.15×), Candlewood Suites (67.55×), and Wilfred (127.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for La Quinta Inns & Suites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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