Rascasse Audience Intelligence

Residence Inn by Marriott Target Market in United States

A data profile of the people who buy, follow and care about Residence Inn by Marriott in United States — modelled from more than twelve digital signal sources. Residence Inn by Marriott has an estimated audience of 1,517,898 people in United States.

#1828among Brand in United States#1342in Travel & Leisure

The average Residence Inn by Marriott fan in United States is 45.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CheapOair, Momondo, Red Roof Inn, with strongest over-indexing on CheapOair (38.51× the country average).

Demographically, the Residence Inn by Marriott audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Residence Inn by Marriott fan in United States is more female, around 45.5 years old, with strong Travelling tendencies and a notable affinity for CheapOair.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Residence Inn by Marriott profile in United States.

Audience size
1.5M
in United States
Gender
67.3%♀
32.7% male
Age
45.5
average years
Country rank
#17608
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Residence Inn by Marriott

67.3% are female, 32.7% are male, average age 45.5.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Residence Inn by Marriott audience in United States
MetricValue
Female67.3%
Male32.7%
Average age45.5
Estimated audience size1,517,898
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Residence Inn by Marriott audience in United States
Age bracketShare%
16-197%
20-2913%
30-3920%
40-4927%
50+33%
Fig. 04

Worldwide distribution

56.3%

of the worldwide Residence Inn by Marriott audience comes from United States.

Worldwide audience distribution share by country for Residence Inn by Marriott
CountryShare
United States56.3%
China6.7%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Residence Inn by Marriott audience in United States is strongest.

Fig. 05

Top regions by affinity

Residence Inn by Marriott customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K1.84×
02Colorado~40K1.66×
03Montana~7K1.65×
04Virginia~50K1.39×
05Maine~7K1.39×
06Washington~40K1.34×
07Hawaii~8K1.28×
08Idaho~9K1.25×
09Arizona~40K1.23×
10Massachusetts~40K1.22×
11New Hampshire~7K1.22×
12California~200K1.21×
13Florida~100K1.18×
14Oregon~20K1.18×
15Texas~100K1.17×
16Delaware~5K1.12×
17Alaska~4K1.12×
18Nevada~20K1.08×
19Utah~10K1.08×
20Maryland~30K1.06×
21Rhode Island~5K1.04×
22Connecticut~20K1.01×
23South Carolina~20K0.98×
24New Jersey~40K0.97×
25New Mexico~7K0.97×
26New York~80K0.95×
27Vermont~2K0.89×
28Pennsylvania~40K0.87×
29Oklahoma~10K0.86×
30Louisiana~20K0.85×
31Nebraska~6K0.85×
32Missouri~20K0.84×
33North Dakota~3K0.84×
34Illinois~40K0.83×
35Tennessee~20K0.83×
36Minnesota~20K0.82×
37Indiana~20K0.81×
38South Dakota~3K0.81×
39North Carolina~40K0.79×
40Kentucky~10K0.79×
41Ohio~40K0.78×
42Georgia~40K0.78×
43Michigan~30K0.78×
44Arkansas~10K0.78×
45Iowa~9K0.74×
46Alabama~10K0.70×
47Kansas~8K0.70×
48Mississippi~8K0.67×
49Wisconsin~10K0.60×
50West Virginia~4K0.57×
Fig. 06

Affinity by region

Affinity by region — Residence Inn by Marriott, United States
0.57×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Residence Inn by Marriott audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Residence Inn by Marriott audience
#·InterestCategoryAffinity×
01MomondoTravel & Leisure93.20×
02Candlewood SuitesTravel & Leisure72.53×
03Staybridge SuitesTravel & Leisure72.40×
04Aloft HotelsTravel & Leisure68.85×
05Red Roof InnTravel & Leisure57.75×
06Hotel IndigoTravel & Leisure56.75×
07CheapOairTravel & Leisure38.51×
08Motel 6Travel & Leisure37.87×
09Days InnTravel & Leisure31.47×
10Hilton Garden InnTravel & Leisure26.43×
11Home2 Suites by HiltonTravel & Leisure24.86×
12Hampton InnTravel & Leisure24.06×
13Choice HotelsTravel & Leisure20.13×
14Allegiant AirTravel & Leisure19.40×
15Holiday InnTravel & Leisure17.13×
16CitibankBusiness & Career11.71×
17Melissa RauchMovies & TV11.48×
18Spirit AirlinesTravel & Leisure8.94×
19Bank of AmericaBusiness & Career6.14×
20Capital OneBusiness & Career5.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Residence Inn by Marriott audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Residence Inn by Marriott audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.48×
SpiritualityBALANCE1.36×
Quality AwarenessPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Residence Inn by Marriott audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
Pet OwnershipJOY1.00×
SustainabilityBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Residence Inn by Marriott's target market in United States?

Residence Inn by Marriott's target market in United States covers an estimated 1,517,898 people, concentrated in California and Texas.

02

What is the gender split and age of Residence Inn by Marriott customers?

67.3% of the Residence Inn by Marriott audience are female, 32.7% are male, with an average age of 45.5 years.

03

Which brands do Residence Inn by Marriott fans like most?

Residence Inn by Marriott fans show strongest brand affinity for CheapOair (38.51×), Momondo (93.2×), and Red Roof Inn (57.75×) over the country average.

04

Where do Residence Inn by Marriott fans live in United States?

Residence Inn by Marriott fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Residence Inn by Marriott fans also like?

Beyond Residence Inn by Marriott itself, the audience over-indexes on Momondo (93.2×), Red Roof Inn (57.75×), Motel 6 (37.87×), and Staybridge Suites (72.4×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Residence Inn by Marriott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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