Residence Inn by Marriott Audience in United States

Residence Inn by Marriott logo

Residence Inn by Marriott has an estimated audience of 1,485,352 people in United States. 67.3% are female, 32.7% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: CheapOair, Momondo, Red Roof Inn, Motel 6, Staybridge Suites.

The average Residence Inn by Marriott fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CheapOair, Momondo, Red Roof Inn, with strongest over-indexing on CheapOair (38.51× the country average). Demographically, the Residence Inn by Marriott audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Software

Demographics of Residence Inn by Marriott fans

Demographic split for Residence Inn by Marriott audience in United States
MetricValue
Female67.3%
Male32.7%
Average age45.5
Estimated audience size1,485,352

Audience persona

The typical Residence Inn by Marriott fan in United States is more female, around 45.5 years old, with strong Travelling tendencies and a notable affinity for CheapOair.

Top regions in United States

Top regions ranked by reach for Residence Inn by Marriott in United States
RegionReachAffinity
California216,5341.33×
Texas156,8041.23×
Florida124,0351.23×
New York81,6410.98×
Virginia51,3981.42×
Pennsylvania45,6760.91×
Illinois42,4500.86×
Washington42,0861.41×
Colorado41,0071.75×
New Jersey38,2061.01×
North Carolina37,7390.84×
Arizona37,5141.24×
Ohio37,4610.82×
Massachusetts35,6541.22×
Georgia34,8130.76×
Michigan31,4300.81×
Maryland27,3321.07×
Tennessee24,1250.81×
South Carolina21,7300.97×
Indiana21,5110.79×
Oregon21,1641.24×
Missouri20,8330.87×
Minnesota18,4550.87×
Louisiana16,7960.88×
Connecticut15,5121.04×
Nevada15,2291.06×
Kentucky14,5590.78×
Oklahoma13,8690.84×
Wisconsin13,6460.61×
Utah13,5081.02×
Alabama13,4320.65×
Idaho9,4521.27×
Washington, District of Columbia9,0022.02×
Arkansas8,9500.73×
Iowa8,5130.7×
Hawaii7,9831.25×
Kansas7,7090.66×
Maine7,4111.39×
New Hampshire7,2391.24×
Mississippi7,1040.58×
Montana6,8851.67×
New Mexico6,7110.9×
Nebraska5,6890.76×
Rhode Island4,8171.02×
Delaware4,1891.02×
Alaska3,2371.02×
West Virginia3,0380.44×
South Dakota2,5210.73×
North Dakota2,1910.72×
Vermont2,1140.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Residence Inn by Marriott audience
BrandAffinityCategory
CheapOair38.51×Travel & Leisure
Momondo93.2×Travel & Leisure
Red Roof Inn57.75×Travel & Leisure
Motel 637.87×Travel & Leisure
Staybridge Suites72.4×Travel & Leisure
Candlewood Suites72.53×Travel & Leisure
Hampton Inn24.06×Travel & Leisure
Aloft Hotels68.85×Travel & Leisure
Hotel Indigo56.75×Travel & Leisure
Allegiant Air19.4×Travel & Leisure
Bank of America6.14×Business & Career
Citibank11.71×Business & Career
Hilton Garden Inn26.43×Travel & Leisure
Capital One5.43×Business & Career
Holiday Inn17.13×Travel & Leisure
Choice Hotels20.13×Travel & Leisure
Days Inn31.47×Travel & Leisure
Home2 Suites by Hilton24.86×Travel & Leisure
Spirit Airlines8.94×Travel & Leisure
Super 8 Motels60.7×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Residence Inn by Marriott audience
TraitClusterScore
TravellingTHRILL2.37
PatriotismCONSERVATISM1.8
Career OrientationPOWER1.72
Family OrientationCONSERVATISM1.7
Quality AwarenessPREMIUM1.68
IndulgenceJOY1.58

Worldwide distribution

Worldwide audience distribution share by country for Residence Inn by Marriott
CountryShare
United States56.3%
China6.8%
Canada4.7%

See Residence Inn by Marriott audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Residence Inn by Marriott have in United States?

Residence Inn by Marriott has an estimated audience of 1,485,352 people in United States, concentrated in California and Texas.

What is the gender split and age of Residence Inn by Marriott fans?

67.3% of Residence Inn by Marriott fans are female, 32.7% are male, with an average age of 45.5 years.

Which brands do Residence Inn by Marriott fans like most?

Residence Inn by Marriott fans show strongest brand affinity for CheapOair (38.51×), Momondo (93.2×), and Red Roof Inn (57.75×) over the country average.

Where do Residence Inn by Marriott fans live in United States?

Residence Inn by Marriott fans in United States are most concentrated in California (reach 216,534), Texas (reach 156,804), and Florida (reach 124,035). These three regions account for the largest share of the active audience.

What other brands do Residence Inn by Marriott fans also like?

Beyond Residence Inn by Marriott itself, the audience over-indexes on Momondo (93.2×), Red Roof Inn (57.75×), Motel 6 (37.87×), and Staybridge Suites (72.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Residence Inn by Marriott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.