Home2 Suites by Hilton Audience in United States

Home2 Suites by Hilton logo

Home2 Suites by Hilton has an estimated audience of 2,375,307 people in United States. 50.3% are female, 49.7% are male, average age 43.4. Top regions: Texas, Florida, California. Top brand affinities: Key Food, Fleet services, DuckDuckGo, LibreOffice, Fifth Third Bank.

The average Home2 Suites by Hilton fan in United States is 43.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Key Food, Fleet services, DuckDuckGo, with strongest over-indexing on Key Food (51.84× the country average). Demographically, the Home2 Suites by Hilton audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Home2 Suites by Hilton fans

Demographic split for Home2 Suites by Hilton audience in United States
MetricValue
Female50.3%
Male49.7%
Average age43.4
Estimated audience size2,375,307

Audience persona

The typical Home2 Suites by Hilton fan in United States is balanced, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Key Food.

Top regions in United States

Top regions ranked by reach for Home2 Suites by Hilton in United States
RegionReachAffinity
Texas301,8571.48×
Florida213,1181.33×
California147,7650.57×
Georgia113,4701.55×
North Carolina92,0371.29×
Ohio85,1161.16×
New York76,2080.57×
Pennsylvania66,6260.83×
Indiana66,5181.53×
Tennessee64,5421.35×
South Carolina63,1601.77×
Virginia61,2031.06×
Arizona61,1151.26×
Illinois60,6840.77×
Michigan60,0830.97×
Alabama53,9181.62×
Wisconsin42,6431.19×
New Jersey38,7600.64×
Louisiana38,5381.26×
Colorado36,8250.98×
Kentucky35,4981.19×
Oklahoma35,1621.33×
Maryland34,7560.85×
Mississippi33,1611.69×
Arkansas32,3591.65×
Missouri32,2580.84×
Minnesota31,8580.94×
Nevada26,6441.16×
Washington23,8830.5×
Utah20,0960.94×
New Mexico19,2041.61×
Kansas17,7700.95×
Massachusetts17,7240.38×
Oregon17,1950.63×
Iowa16,8700.86×
Idaho14,2321.19×
Connecticut10,9840.46×
Montana9,9851.52×
Nebraska9,6530.81×
West Virginia7,3180.66×
Maine6,7620.79×
Delaware5,4140.83×
South Dakota5,3310.97×
North Dakota4,6320.95×
Alaska4,5070.89×
New Hampshire4,1380.44×
Wyoming3,7231.06×
Rhode Island3,3010.44×
Washington, District of Columbia3,1300.44×
Vermont2,5940.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home2 Suites by Hilton audience
BrandAffinityCategory
Key Food51.84×Shopping
Fleet services134.34×Business & Career
DuckDuckGo18.09×Internet & Social Media
LibreOffice74.63×Technology & Electronics
Fifth Third Bank20.26×Business & Career
The UPS Store7.57×Shopping
Antony Starr34.02×Movies & TV
GitHub11.94×Internet & Social Media
The Register45.03×News
Extended Stay Hotels38.79×Travel & Leisure
Paperless Post28.97×Shopping
HoneyBaked Ham19.51×Food & Beverages
Peter Schiff44.93×Movies & TV
Pilot Flying J11.09×Cars & Mobility
Atlas11.97×Music & Radio
AngelList39.03×Business & Career
Travel agency9.59×Travel & Leisure
Oscar Isaac15.85×Movies & TV
Twilio32.17×Technology & Electronics
Dice12.82×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home2 Suites by Hilton audience
TraitClusterScore
Luxury OrientationPREMIUM2.87
Quality AwarenessPREMIUM2.66
Family OrientationCONSERVATISM2.15
LGBTQ+ IdentityOPEN2.07
Career OrientationPOWER1.9
IndulgenceJOY1.82

Worldwide distribution

Worldwide audience distribution share by country for Home2 Suites by Hilton
CountryShare
United States82.0%
China9.6%
Canada2.7%

See Home2 Suites by Hilton audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Home2 Suites by Hilton have in United States?

Home2 Suites by Hilton has an estimated audience of 2,375,307 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Home2 Suites by Hilton fans?

50.3% of Home2 Suites by Hilton fans are female, 49.7% are male, with an average age of 43.4 years.

Which brands do Home2 Suites by Hilton fans like most?

Home2 Suites by Hilton fans show strongest brand affinity for Key Food (51.84×), Fleet services (134.34×), and DuckDuckGo (18.09×) over the country average.

Where do Home2 Suites by Hilton fans live in United States?

Home2 Suites by Hilton fans in United States are most concentrated in Texas (reach 301,857), Florida (reach 213,118), and California (reach 147,765). These three regions account for the largest share of the active audience.

What other brands do Home2 Suites by Hilton fans also like?

Beyond Home2 Suites by Hilton itself, the audience over-indexes on Fleet services (134.34×), DuckDuckGo (18.09×), LibreOffice (74.63×), and Fifth Third Bank (20.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home2 Suites by Hilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.