Rascasse Audience Intelligence

Home2 Suites by Hilton Target Market in United States

A data profile of the people who buy, follow and care about Home2 Suites by Hilton in United States — modelled from more than twelve digital signal sources. Home2 Suites by Hilton has an estimated audience of 2,227,054 people in United States.

#1321among Brand in United States#1035in Travel & Leisure

The average Home2 Suites by Hilton fan in United States is 43.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Key Food, Fleet services, DuckDuckGo, with strongest over-indexing on Key Food (51.84× the country average).

Demographically, the Home2 Suites by Hilton audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home2 Suites by Hilton fan in United States is balanced, around 43.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Key Food.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home2 Suites by Hilton profile in United States.

Audience size
2.2M
in United States
Gender
50.3%♀
49.7% male
Age
43.4
average years
Country rank
#13064
Brand in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Home2 Suites by Hilton

50.3% are female, 49.7% are male, average age 43.4.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Home2 Suites by Hilton audience in United States
MetricValue
Female50.3%
Male49.7%
Average age43.4
Estimated audience size2,227,054
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Home2 Suites by Hilton audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3918%
40-4921%
50+33%
Fig. 04

Worldwide distribution

80.9%

of the worldwide Home2 Suites by Hilton audience comes from United States.

Worldwide audience distribution share by country for Home2 Suites by Hilton
CountryShare
United States80.9%
China10.1%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home2 Suites by Hilton audience in United States is strongest.

Fig. 05

Top regions by affinity

Home2 Suites by Hilton customers by region in United States
#RegionReachAffinity×
01New Mexico~20K1.74×
02Mississippi~30K1.70×
03Alabama~50K1.65×
04Montana~10K1.63×
05South Carolina~60K1.57×
06Arkansas~30K1.53×
07Indiana~60K1.50×
08Georgia~100K1.47×
09Tennessee~70K1.39×
10Texas~300K1.35×
11Florida~200K1.29×
12Arizona~60K1.28×
13Louisiana~40K1.24×
14Oklahoma~30K1.22×
15Kentucky~40K1.19×
16Wyoming~4K1.19×
17North Carolina~80K1.16×
18Michigan~70K1.14×
19Wisconsin~40K1.14×
20Nevada~30K1.13×
21Idaho~10K1.11×
22North Dakota~5K1.07×
23Alaska~5K1.06×
24Ohio~80K1.05×
25Virginia~60K1.03×
26South Dakota~6K1.02×
27Minnesota~30K0.96×
28Utah~20K0.93×
29Iowa~20K0.93×
30Delaware~6K0.93×
31Colorado~30K0.91×
32Maine~7K0.87×
33Kansas~20K0.86×
34Maryland~30K0.83×
35Missouri~30K0.83×
36Nebraska~10K0.80×
37Pennsylvania~60K0.76×
38Illinois~60K0.74×
39West Virginia~8K0.72×
40Oregon~20K0.66×
41New Jersey~40K0.59×
42New Hampshire~5K0.58×
43California~100K0.55×
44New York~70K0.55×
45Washington~30K0.53×
46Rhode Island~4K0.52×
47Washington, District of Columbia~3K0.48×
48Connecticut~10K0.47×
49Massachusetts~20K0.40×
50Hawaii~4K0.38×
Fig. 06

Affinity by region

Affinity by region — Home2 Suites by Hilton, United States
0.38×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home2 Suites by Hilton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home2 Suites by Hilton audience
#·InterestCategoryAffinity×
01Fleet servicesBusiness & Career134.34×
02LibreOfficeTechnology & Electronics74.63×
03Key FoodShopping51.84×
04The RegisterNews45.03×
05Peter SchiffMovies & TV44.93×
06AngelListBusiness & Career39.03×
07Extended Stay HotelsTravel & Leisure38.79×
08Antony StarrMovies & TV34.02×
09Laz AlonsoMovies & TV34.02×
10TwilioTechnology & Electronics32.17×
11Paperless PostShopping28.97×
12Fifth Third BankBusiness & Career20.26×
13HoneyBaked HamFood & Beverages19.51×
14DuckDuckGoInternet & Social Media18.09×
15Oscar IsaacMovies & TV15.85×
16AtlasMusic & Radio11.97×
17GitHubInternet & Social Media11.94×
18Pilot Flying JCars & Mobility11.09×
19Travel agencyTravel & Leisure9.59×
20The UPS StoreShopping7.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home2 Suites by Hilton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home2 Suites by Hilton audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.33×
TravellingTHRILL2.22×
Healthy LifestyleBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home2 Suites by Hilton audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.99×
CreativityOPEN0.99×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Home2 Suites by Hilton's target market in United States?

Home2 Suites by Hilton's target market in United States covers an estimated 2,227,054 people, concentrated in Texas and Florida.

02

What is the gender split and age of Home2 Suites by Hilton customers?

50.3% of the Home2 Suites by Hilton audience are female, 49.7% are male, with an average age of 43.4 years.

03

Which brands do Home2 Suites by Hilton fans like most?

Home2 Suites by Hilton fans show strongest brand affinity for Key Food (51.84×), Fleet services (134.34×), and DuckDuckGo (18.09×) over the country average.

04

Where do Home2 Suites by Hilton fans live in United States?

Home2 Suites by Hilton fans in United States are most concentrated in Texas (reach ~300K), Florida (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Home2 Suites by Hilton fans also like?

Beyond Home2 Suites by Hilton itself, the audience over-indexes on Fleet services (134.34×), DuckDuckGo (18.09×), Antony Starr (34.02×), and LibreOffice (74.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Home2 Suites by Hilton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home2 Suites by Hilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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