Rascasse Audience Intelligence

Candlewood Suites Target Market in United States

A data profile of the people who buy, follow and care about Candlewood Suites in United States — modelled from more than twelve digital signal sources. Candlewood Suites has an estimated audience of 810,726 people in United States.

#2802among Brand in United States#2062in Travel & Leisure

The average Candlewood Suites fan in United States is 43.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Virginia.

Top brand affinities include CheapOair, Allegiant Air, Motel 6, with strongest over-indexing on CheapOair (71.86× the country average).

Demographically, the Candlewood Suites audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Travelling, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Candlewood Suites fan in United States is more female, around 43.9 years old, with strong Travelling tendencies and a notable affinity for CheapOair.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Candlewood Suites profile in United States.

Audience size
811K
in United States
Gender
61.5%♀
38.5% male
Age
43.9
average years
Country rank
#27221
Brand in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Candlewood Suites

61.5% are female, 38.5% are male, average age 43.9.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Candlewood Suites audience in United States
MetricValue
Female61.5%
Male38.5%
Average age43.9
Estimated audience size810,726
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Candlewood Suites audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4927%
50+28%
Fig. 04

Worldwide distribution

84.4%

of the worldwide Candlewood Suites audience comes from United States.

Worldwide audience distribution share by country for Candlewood Suites
CountryShare
United States84.4%
Canada3.8%
Germany1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Candlewood Suites audience in United States is strongest.

Fig. 05

Top regions by affinity

Candlewood Suites customers by region in United States
#RegionReachAffinity×
01North Dakota~6K3.26×
02Kansas~20K2.31×
03Virginia~50K2.09×
04Indiana~30K2.04×
05Wyoming~3K1.91×
06Alabama~20K1.83×
07Arkansas~10K1.80×
08Tennessee~30K1.73×
09Texas~100K1.70×
10Mississippi~10K1.65×
11Louisiana~20K1.63×
12Missouri~20K1.52×
13Nebraska~7K1.52×
14Kentucky~20K1.50×
15Oklahoma~10K1.49×
16Georgia~30K1.23×
17South Carolina~20K1.22×
18Pennsylvania~40K1.20×
19Alaska~2K1.12×
20North Carolina~30K1.11×
21Maryland~20K1.10×
22Delaware~2K0.99×
23Michigan~20K0.96×
24Colorado~10K0.91×
25Florida~50K0.89×
26West Virginia~4K0.88×
27Idaho~4K0.85×
28Montana~2K0.77×
29South Dakota~2K0.73×
30Ohio~20K0.68×
31Illinois~20K0.67×
32Wisconsin~9K0.65×
33Washington~10K0.63×
34Minnesota~8K0.61×
35Washington, District of Columbia~2K0.61×
36New Mexico~3K0.60×
37Connecticut~5K0.57×
38Iowa~4K0.55×
39Maine~2K0.53×
40Oregon~5K0.52×
41New York~20K0.45×
42Arizona~8K0.45×
43Nevada~4K0.44×
44New Jersey~10K0.42×
45Rhode Island~1K0.42×
46New Hampshire~1K0.39×
47Utah~3K0.38×
48Hawaii~1K0.38×
49Massachusetts~6K0.33×
50California~30K0.29×
Fig. 06

Affinity by region

Affinity by region — Candlewood Suites, United States
0.29×1.00×3.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Candlewood Suites audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Candlewood Suites audience
#·InterestCategoryAffinity×
01MomondoTravel & Leisure157.15×
02Staybridge SuitesTravel & Leisure123.82×
03Hotel IndigoTravel & Leisure115.96×
04Red Roof InnTravel & Leisure110.01×
05Aloft HotelsTravel & Leisure102.20×
06Residence Inn by MarriottTravel & Leisure93.99×
07MakeMyTripTravel & Leisure87.60×
08Days InnTravel & Leisure83.27×
09Fairfield Inn by MarriottTravel & Leisure82.14×
10Motel 6Travel & Leisure79.29×
11CheapOairTravel & Leisure71.86×
12Allegiant AirTravel & Leisure58.06×
13Hilton Garden InnTravel & Leisure41.94×
14Holiday InnTravel & Leisure37.24×
15Hampton InnTravel & Leisure33.46×
16Spirit AirlinesTravel & Leisure30.11×
17Frontier AirlinesTravel & Leisure29.71×
18JetBlueTravel & Leisure16.42×
19United AirlinesTravel & Leisure11.40×
20American AirlinesTravel & Leisure8.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Candlewood Suites audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Candlewood Suites audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.84×
TraditionCONSERVATISM1.54×
Need for SecurityCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Candlewood Suites audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
Design AffinityPREMIUM0.84×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Candlewood Suites's target market in United States?

Candlewood Suites's target market in United States covers an estimated 810,726 people, concentrated in Texas and Florida.

02

What is the gender split and age of Candlewood Suites customers?

61.5% of the Candlewood Suites audience are female, 38.5% are male, with an average age of 43.9 years.

03

Which brands do Candlewood Suites fans like most?

Candlewood Suites fans show strongest brand affinity for CheapOair (71.86×), Allegiant Air (58.06×), and Motel 6 (79.29×) over the country average.

04

Where do Candlewood Suites fans live in United States?

Candlewood Suites fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~50K), and Virginia (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Candlewood Suites fans also like?

Beyond Candlewood Suites itself, the audience over-indexes on Allegiant Air (58.06×), Motel 6 (79.29×), Red Roof Inn (110.01×), and Momondo (157.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Candlewood Suites audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Candlewood Suites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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