Candlewood Suites Audience in United States

Candlewood Suites logo

Candlewood Suites has an estimated audience of 889,935 people in United States. 61.5% are female, 38.5% are male, average age 43.9. Top regions: Texas, Florida, Virginia. Top brand affinities: CheapOair, Motel 6, Allegiant Air, Red Roof Inn, Momondo.

The average Candlewood Suites fan in United States is 43.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Virginia. Top brand affinities include CheapOair, Motel 6, Allegiant Air, with strongest over-indexing on CheapOair (71.86× the country average). Demographically, the Candlewood Suites audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Candlewood Suites fans

Demographic split for Candlewood Suites audience in United States
MetricValue
Female61.5%
Male38.5%
Average age43.9
Estimated audience size889,935

Audience persona

The typical Candlewood Suites fan in United States is more female, around 43.9 years old, with strong Luxury Orientation tendencies and a notable affinity for CheapOair.

Top regions in United States

Top regions ranked by reach for Candlewood Suites in United States
RegionReachAffinity
Texas148,6661.94×
Florida51,3710.85×
Virginia50,9312.35×
Pennsylvania38,6031.29×
Indiana37,5772.31×
Georgia36,8591.34×
Tennessee33,0871.85×
North Carolina31,2751.17×
California30,3890.31×
Michigan23,2721×
Missouri22,9771.6×
New York22,5600.45×
Alabama22,4481.81×
Illinois20,5190.69×
Louisiana19,6461.71×
Ohio18,8900.69×
South Carolina18,2631.36×
Maryland17,9851.18×
Kentucky17,9611.61×
Kansas17,4272.48×
Oklahoma16,1901.64×
Colorado13,3030.95×
Arkansas12,9321.76×
Mississippi12,1391.66×
Washington11,8230.66×
New Jersey8,6380.38×
Wisconsin7,9930.6×
Minnesota7,6150.6×
Nebraska6,9171.55×
Arizona5,7490.32×
Connecticut5,2980.59×
Massachusetts5,1030.29×
North Dakota4,9092.69×
Oregon4,8230.47×
Idaho3,5030.78×
West Virginia3,4640.84×
Iowa3,3540.46×
Nevada2,8910.34×
Delaware2,3150.94×
Utah2,2710.28×
Wyoming2,2611.71×
New Mexico2,1740.49×
Washington, District of Columbia1,6170.6×
Maine1,1890.37×
Montana1,0930.44×
South Dakota9440.46×
Alaska7420.39×
New Hampshire7000.2×
Hawaii5700.15×
Rhode Island4240.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Candlewood Suites audience
BrandAffinityCategory
CheapOair71.86×Travel & Leisure
Motel 679.29×Travel & Leisure
Allegiant Air58.06×Travel & Leisure
Red Roof Inn110.01×Travel & Leisure
Momondo157.15×Travel & Leisure
Staybridge Suites123.82×Travel & Leisure
Residence Inn by Marriott93.99×Travel & Leisure
Spirit Airlines30.11×Travel & Leisure
Frontier Airlines29.71×Travel & Leisure
Days Inn83.27×Travel & Leisure
Hotel Indigo115.96×Travel & Leisure
Fairfield Inn by Marriott82.14×Travel & Leisure
Holiday Inn37.24×Travel & Leisure
MakeMyTrip87.6×Travel & Leisure
Aloft Hotels102.2×Travel & Leisure
Hilton Garden Inn41.94×Travel & Leisure
Hampton Inn33.46×Travel & Leisure
JetBlue16.42×Travel & Leisure
American Airlines8.88×Travel & Leisure
United Airlines11.4×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Candlewood Suites audience
TraitClusterScore
Luxury OrientationPREMIUM2.29
Risk AppetiteTHRILL2.23
Family OrientationCONSERVATISM1.69
TravellingTHRILL1.63
Career OrientationPOWER1.63
Convenience OrientationPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for Candlewood Suites
CountryShare
United States85.9%
Canada3.5%
Germany1.6%

See Candlewood Suites audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Candlewood Suites have in United States?

Candlewood Suites has an estimated audience of 889,935 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Candlewood Suites fans?

61.5% of Candlewood Suites fans are female, 38.5% are male, with an average age of 43.9 years.

Which brands do Candlewood Suites fans like most?

Candlewood Suites fans show strongest brand affinity for CheapOair (71.86×), Motel 6 (79.29×), and Allegiant Air (58.06×) over the country average.

Where do Candlewood Suites fans live in United States?

Candlewood Suites fans in United States are most concentrated in Texas (reach 148,666), Florida (reach 51,371), and Virginia (reach 50,931). These three regions account for the largest share of the active audience.

What other brands do Candlewood Suites fans also like?

Beyond Candlewood Suites itself, the audience over-indexes on Motel 6 (79.29×), Allegiant Air (58.06×), Red Roof Inn (110.01×), and Momondo (157.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Candlewood Suites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.