Fairfield Inn by Marriott Audience in United States

Fairfield Inn by Marriott logo

Fairfield Inn by Marriott has an estimated audience of 1,321,138 people in United States. 61.2% are female, 38.8% are male, average age 41.0. Top regions: Texas, California, Florida. Top brand affinities: DLF Emporio, Motel 6, CheapOair, Red Roof Inn, Momondo.

The average Fairfield Inn by Marriott fan in United States is 41.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include DLF Emporio, Motel 6, CheapOair, with strongest over-indexing on DLF Emporio (135.55× the country average). Demographically, the Fairfield Inn by Marriott audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Fairfield Inn by Marriott fans

Demographic split for Fairfield Inn by Marriott audience in United States
MetricValue
Female61.2%
Male38.8%
Average age41.0
Estimated audience size1,321,138

Audience persona

The typical Fairfield Inn by Marriott fan in United States is more female, around 41.0 years old, with strong Sports Activity tendencies and a notable affinity for DLF Emporio.

Top regions in United States

Top regions ranked by reach for Fairfield Inn by Marriott in United States
RegionReachAffinity
Texas130,1171.15×
California112,0430.77×
Florida94,4881.06×
New York65,0100.88×
North Carolina47,9411.21×
Pennsylvania46,9871.06×
Georgia40,6011×
Ohio36,4840.9×
Virginia35,3821.1×
Illinois32,9590.75×
Tennessee32,1671.21×
Indiana30,8321.28×
Michigan29,6870.86×
Colorado29,2951.41×
Washington26,0320.98×
New Jersey23,4920.7×
Missouri22,8921.07×
Massachusetts20,9270.8×
Alabama19,7021.07×
South Carolina19,6310.99×
Wisconsin19,3720.97×
Arizona18,2520.68×
Kentucky17,4101.05×
Maryland17,1700.76×
Oklahoma15,4791.06×
Minnesota15,0630.8×
Utah13,9731.18×
Louisiana11,7810.69×
Iowa11,7591.08×
Arkansas11,1721.03×
Oregon10,9820.73×
Kansas10,1030.97×
New Mexico9,8211.48×
Nevada8,6030.67×
Nebraska8,5261.29×
Idaho8,2521.25×
Mississippi7,8450.72×
West Virginia7,7991.27×
Connecticut7,7070.58×
Montana5,6231.53×
New Hampshire5,2801.01×
Maine4,9341.04×
South Dakota4,0961.34×
Wyoming3,9041.99×
Rhode Island3,4960.83×
Delaware3,4570.95×
Washington, District of Columbia3,1090.78×
Vermont2,6401.14×
North Dakota2,5370.93×
Alaska2,0290.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fairfield Inn by Marriott audience
BrandAffinityCategory
DLF Emporio135.55×Shopping
Motel 661.23×Travel & Leisure
CheapOair45.15×Travel & Leisure
Red Roof Inn67.82×Travel & Leisure
Momondo94.31×Travel & Leisure
Staybridge Suites77.02×Travel & Leisure
Hampton Inn30.1×Travel & Leisure
Candlewood Suites61.9×Travel & Leisure
Tim Horton16.97×Sports
Days Inn47.13×Travel & Leisure
Hotel Indigo58.75×Travel & Leisure
Allegiant Air20×Travel & Leisure
Best Western23.13×Travel & Leisure
Week7.16×Business & Career
Residence Inn by Marriott38.31×Travel & Leisure
Super 8 Motels92.49×Travel & Leisure
Choice Hotels22.32×Travel & Leisure
Hilton Garden Inn24.01×Travel & Leisure
Four Points by Sheraton47.94×Travel & Leisure
Travel agency9.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fairfield Inn by Marriott audience
TraitClusterScore
Sports ActivityPOWER2.45
TravellingTHRILL1.98
Quality AwarenessPREMIUM1.87
Family OrientationCONSERVATISM1.8
Convenience OrientationPREMIUM1.66
Career OrientationPOWER1.61

Worldwide distribution

Worldwide audience distribution share by country for Fairfield Inn by Marriott
CountryShare
United States49.3%
China14.4%
India8.4%

See Fairfield Inn by Marriott audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Fairfield Inn by Marriott have in United States?

Fairfield Inn by Marriott has an estimated audience of 1,321,138 people in United States, concentrated in Texas and California.

What is the gender split and age of Fairfield Inn by Marriott fans?

61.2% of Fairfield Inn by Marriott fans are female, 38.8% are male, with an average age of 41.0 years.

Which brands do Fairfield Inn by Marriott fans like most?

Fairfield Inn by Marriott fans show strongest brand affinity for DLF Emporio (135.55×), Motel 6 (61.23×), and CheapOair (45.15×) over the country average.

Where do Fairfield Inn by Marriott fans live in United States?

Fairfield Inn by Marriott fans in United States are most concentrated in Texas (reach 130,117), California (reach 112,043), and Florida (reach 94,488). These three regions account for the largest share of the active audience.

What other brands do Fairfield Inn by Marriott fans also like?

Beyond Fairfield Inn by Marriott itself, the audience over-indexes on Motel 6 (61.23×), CheapOair (45.15×), Red Roof Inn (67.82×), and Momondo (94.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fairfield Inn by Marriott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.