Rascasse Audience Intelligence

Fairfield Inn by Marriott Target Market in United States

A data profile of the people who buy, follow and care about Fairfield Inn by Marriott in United States — modelled from more than twelve digital signal sources. Fairfield Inn by Marriott has an estimated audience of 1,293,305 people in United States.

#31among Hotel in United States#2027among Brand in United States#1496in Travel & Leisure

The average Fairfield Inn by Marriott fan in United States is 41.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include DLF Emporio, Motel 6, CheapOair, with strongest over-indexing on DLF Emporio (135.55× the country average).

Demographically, the Fairfield Inn by Marriott audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fairfield Inn by Marriott fan in United States is more female, around 41.0 years old, with strong Travelling tendencies and a notable affinity for DLF Emporio.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fairfield Inn by Marriott profile in United States.

Audience size
1.3M
in United States
Gender
61.2%♀
38.8% male
Age
41.0
average years
Country rank
#19791
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fairfield Inn by Marriott

61.2% are female, 38.8% are male, average age 41.0.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Fairfield Inn by Marriott audience in United States
MetricValue
Female61.2%
Male38.8%
Average age41.0
Estimated audience size1,293,305
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Fairfield Inn by Marriott audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3918%
40-4921%
50+26%
Fig. 04

Worldwide distribution

48.8%

of the worldwide Fairfield Inn by Marriott audience comes from United States.

Worldwide audience distribution share by country for Fairfield Inn by Marriott
CountryShare
United States48.8%
China14.5%
India8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fairfield Inn by Marriott audience in United States is strongest.

Fig. 05

Top regions by affinity

Fairfield Inn by Marriott customers by region in United States
#RegionReachAffinity×
01Wyoming~4K1.99×
02New Mexico~10K1.51×
03Montana~6K1.51×
04South Dakota~4K1.36×
05Nebraska~9K1.33×
06Colorado~30K1.31×
07West Virginia~8K1.31×
08Idaho~8K1.25×
09Indiana~30K1.21×
10Tennessee~30K1.17×
11North Carolina~50K1.15×
12Vermont~3K1.15×
13Iowa~10K1.12×
14Utah~10K1.10×
15Texas~100K1.09×
16Arkansas~10K1.07×
17Virginia~30K1.06×
18Alabama~20K1.06×
19Florida~90K1.04×
20Missouri~20K1.04×
21South Carolina~20K1.04×
22Kentucky~20K1.03×
23Oklahoma~20K1.03×
24Pennsylvania~50K1.01×
25New Hampshire~5K1.01×
26Maine~5K1.01×
27Georgia~40K0.96×
28Kansas~10K0.96×
29North Dakota~3K0.96×
30Wisconsin~20K0.95×
31Delaware~3K0.94×
32Washington~20K0.91×
33Ohio~40K0.89×
34Rhode Island~4K0.86×
35New York~60K0.84×
36Washington, District of Columbia~3K0.84×
37Michigan~30K0.82×
38Mississippi~9K0.81×
39Minnesota~20K0.80×
40Massachusetts~20K0.78×
41Maryland~20K0.78×
42Illinois~30K0.74×
43Oregon~10K0.74×
44California~100K0.71×
45Louisiana~10K0.71×
46Arizona~20K0.70×
47Nevada~9K0.70×
48New Jersey~20K0.68×
49Connecticut~8K0.59×
50Hawaii~3K0.47×
Fig. 06

Affinity by region

Affinity by region — Fairfield Inn by Marriott, United States
0.47×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fairfield Inn by Marriott audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fairfield Inn by Marriott audience
#·InterestCategoryAffinity×
01DLF EmporioShopping135.55×
02MomondoTravel & Leisure94.31×
03Super 8 MotelsTravel & Leisure92.49×
04Staybridge SuitesTravel & Leisure77.02×
05Red Roof InnTravel & Leisure67.82×
06Candlewood SuitesTravel & Leisure61.90×
07Motel 6Travel & Leisure61.23×
08Hotel IndigoTravel & Leisure58.75×
09Four Points by SheratonTravel & Leisure47.94×
10Days InnTravel & Leisure47.13×
11CheapOairTravel & Leisure45.15×
12Residence Inn by MarriottTravel & Leisure38.31×
13Hampton InnTravel & Leisure30.10×
14Hilton Garden InnTravel & Leisure24.01×
15Best WesternTravel & Leisure23.13×
16Choice HotelsTravel & Leisure22.32×
17Allegiant AirTravel & Leisure20.00×
18Tim HortonSports16.97×
19Melissa RauchMovies & TV12.68×
20WeekBusiness & Career7.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fairfield Inn by Marriott audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fairfield Inn by Marriott audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.48×
Quality AwarenessPREMIUM1.41×
Luxury OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fairfield Inn by Marriott audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.00×
Risk AppetiteTHRILL1.04×
Sports ActivityPOWER1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fairfield Inn by Marriott's target market in United States?

Fairfield Inn by Marriott's target market in United States covers an estimated 1,293,305 people, concentrated in Texas and California.

02

What is the gender split and age of Fairfield Inn by Marriott customers?

61.2% of the Fairfield Inn by Marriott audience are female, 38.8% are male, with an average age of 41.0 years.

03

Which brands do Fairfield Inn by Marriott fans like most?

Fairfield Inn by Marriott fans show strongest brand affinity for DLF Emporio (135.55×), Motel 6 (61.23×), and CheapOair (45.15×) over the country average.

04

Where do Fairfield Inn by Marriott fans live in United States?

Fairfield Inn by Marriott fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Fairfield Inn by Marriott fans also like?

Beyond Fairfield Inn by Marriott itself, the audience over-indexes on Motel 6 (61.23×), CheapOair (45.15×), Red Roof Inn (67.82×), and Momondo (94.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fairfield Inn by Marriott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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