Best Western Audience in United States

Best Western logo

Best Western has an estimated audience of 4,475,465 people in United States. 58.4% are female, 41.6% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Motel, Dover Saddlery, Motel 6, Tennis Express, Saatchi Art.

The average Best Western fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Motel, Dover Saddlery, Motel 6, with strongest over-indexing on Motel (25.6× the country average). Demographically, the Best Western audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Best Western fans

Demographic split for Best Western audience in United States
MetricValue
Female58.4%
Male41.6%
Average age44.8
Estimated audience size4,475,465

Audience persona

The typical Best Western fan in United States is more female, around 44.8 years old, with strong Travelling tendencies and a notable affinity for Motel.

Top regions in United States

Top regions ranked by reach for Best Western in United States
RegionReachAffinity
California672,3431.37×
Texas421,8141.1×
Florida281,9100.93×
Arizona144,3621.58×
Washington141,4471.58×
New York139,1220.56×
Illinois124,9900.84×
Oregon118,8162.32×
Michigan108,0840.92×
Georgia107,4230.78×
Pennsylvania98,2250.65×
Ohio92,3010.67×
North Carolina91,2040.68×
Tennessee81,4930.91×
Virginia80,5800.74×
Wisconsin74,1821.1×
Colorado73,7851.05×
Indiana73,0230.89×
Missouri72,7671.01×
South Carolina68,7881.02×
Louisiana67,7751.17×
Oklahoma64,8581.31×
New Jersey64,4920.57×
Utah60,4201.51×
Alabama57,3570.92×
Nevada52,4651.21×
Maryland51,2590.67×
Minnesota49,0890.77×
Kentucky45,6930.81×
Massachusetts43,2910.49×
Idaho42,8991.91×
Mississippi37,1371.01×
New Mexico36,6611.63×
Kansas35,9021.02×
Arkansas34,7820.94×
Iowa29,8460.81×
Connecticut28,5090.64×
Montana21,2011.71×
Nebraska18,6570.83×
Wyoming16,6462.51×
New Hampshire15,4570.88×
South Dakota12,9391.25×
Maine12,6850.79×
West Virginia10,5490.51×
Alaska9,7491.02×
Rhode Island8,0210.56×
Hawaii7,9300.41×
Delaware7,8490.64×
Vermont6,9540.89×
North Dakota5,4570.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Best Western audience
BrandAffinityCategory
Motel25.6×Travel & Leisure
Dover Saddlery53.52×Shopping
Motel 618.33×Travel & Leisure
Tennis Express43.65×Shopping
Saatchi Art28.55×Arts & Culture
Fairfield Inn by Marriott26×Travel & Leisure
Brazilian Blowout43.35×Beauty & Wellness
Leapfrog33.37×Business & Career
Hampton Inn12.38×Travel & Leisure
Marimekko27.05×Home & Garden
Sweet'n Low30.08×Food & Beverages
Momondo30.25×Travel & Leisure
Days Inn19.93×Travel & Leisure
Kristi Noem4.81×Politics & Society
Moomin44.73×Literature
Wyndham Hotels & Resorts14.8×Travel & Leisure
Yours Clothing53.47×Fashion & Accessoires
Dollar General2.65×Shopping
Nature2.11×Home & Garden
Food1.65×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Best Western audience
TraitClusterScore
TravellingTHRILL1.69
Family OrientationCONSERVATISM1.53
Convenience OrientationPREMIUM1.47
Community OrientationOPEN1.41
PatriotismCONSERVATISM1.37
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Best Western
CountryShare
United States43.8%
Canada8.0%
France6.1%

See Best Western audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Best Western have in United States?

Best Western has an estimated audience of 4,475,465 people in United States, concentrated in California and Texas.

What is the gender split and age of Best Western fans?

58.4% of Best Western fans are female, 41.6% are male, with an average age of 44.8 years.

Which brands do Best Western fans like most?

Best Western fans show strongest brand affinity for Motel (25.6×), Dover Saddlery (53.52×), and Motel 6 (18.33×) over the country average.

Where do Best Western fans live in United States?

Best Western fans in United States are most concentrated in California (reach 672,343), Texas (reach 421,814), and Florida (reach 281,910). These three regions account for the largest share of the active audience.

What other brands do Best Western fans also like?

Beyond Best Western itself, the audience over-indexes on Dover Saddlery (53.52×), Motel 6 (18.33×), Tennis Express (43.65×), and Saatchi Art (28.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Best Western. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.