Rascasse Audience Intelligence

Best Western Target Market in United States

A data profile of the people who buy, follow and care about Best Western in United States — modelled from more than twelve digital signal sources. Best Western has an estimated audience of 4,293,260 people in United States.

#6among Hotel in United States#774among Brand in United States#636in Travel & Leisure

The average Best Western fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motel, Dover Saddlery, Tennis Express, with strongest over-indexing on Motel (25.6× the country average).

Demographically, the Best Western audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Best Western fan in United States is more female, around 44.8 years old, with strong Family Orientation tendencies and a notable affinity for Motel.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Best Western profile in United States.

Audience size
4.3M
in United States
Gender
58.4%♀
41.6% male
Age
44.8
average years
Country rank
#7577
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Best Western

58.4% are female, 41.6% are male, average age 44.8.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Best Western audience in United States
MetricValue
Female58.4%
Male41.6%
Average age44.8
Estimated audience size4,293,260
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Best Western audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4923%
50+35%
Fig. 04

Worldwide distribution

42.6%

of the worldwide Best Western audience comes from United States.

Worldwide audience distribution share by country for Best Western
CountryShare
United States42.6%
Canada8.2%
France6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Best Western audience in United States is strongest.

Fig. 05

Top regions by affinity

Best Western customers by region in United States
#RegionReachAffinity×
01Wyoming~20K2.94×
02Oregon~100K2.37×
03Idaho~50K2.03×
04Montana~30K2.02×
05New Mexico~40K1.74×
06Washington~100K1.56×
07Arizona~100K1.55×
08Utah~60K1.49×
09South Dakota~10K1.41×
10California~600K1.26×
11Oklahoma~60K1.22×
12Nevada~50K1.22×
13Alaska~10K1.18×
14Louisiana~60K1.09×
15Colorado~70K1.04×
16Wisconsin~70K1.04×
17Texas~400K0.99×
18Arkansas~40K0.99×
19Kansas~40K0.99×
20Mississippi~40K0.98×
21Missouri~70K0.97×
22Vermont~8K0.97×
23South Carolina~60K0.91×
24New Hampshire~20K0.88×
25Alabama~50K0.87×
26Tennessee~80K0.86×
27Nebraska~20K0.85×
28Florida~300K0.84×
29Indiana~70K0.84×
30Michigan~100K0.83×
31Maine~10K0.83×
32Iowa~30K0.81×
33North Dakota~7K0.79×
34Kentucky~40K0.78×
35Illinois~100K0.77×
36Minnesota~50K0.75×
37Georgia~100K0.69×
38Virginia~80K0.69×
39Maryland~50K0.63×
40North Carolina~80K0.62×
41Delaware~8K0.62×
42Pennsylvania~90K0.61×
43Ohio~80K0.61×
44Connecticut~30K0.60×
45Rhode Island~8K0.56×
46Hawaii~10K0.55×
47New Jersey~60K0.54×
48West Virginia~10K0.54×
49New York~100K0.52×
50Massachusetts~40K0.48×
Fig. 06

Affinity by region

Affinity by region — Best Western, United States
0.48×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Best Western audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Best Western audience
#·InterestCategoryAffinity×
01Dover SaddleryShopping53.52×
02Yours ClothingFashion & Accessoires53.47×
03MoominLiterature44.73×
04Tennis ExpressShopping43.65×
05Brazilian BlowoutBeauty & Wellness43.35×
06LeapfrogBusiness & Career33.37×
07MomondoTravel & Leisure30.25×
08Sweet'n LowFood & Beverages30.08×
09Justin'sFood & Beverages29.17×
10Saatchi ArtArts & Culture28.55×
11MarimekkoHome & Garden27.05×
12Fairfield Inn by MarriottTravel & Leisure26.00×
13MotelTravel & Leisure25.60×
14Days InnTravel & Leisure19.93×
15Motel 6Travel & Leisure18.33×
16Wyndham Hotels & ResortsTravel & Leisure14.80×
17Hampton InnTravel & Leisure12.38×
18Hostelling InternationalTravel & Leisure5.70×
19Kristi NoemPolitics & Society4.81×
20Dollar GeneralShopping2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Best Western audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Best Western audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.96×
Community OrientationOPEN1.91×
Need for SecurityCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Best Western audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.92×
ExtroversionTHRILL1.06×
Design AffinityPREMIUM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Best Western's target market in United States?

Best Western's target market in United States covers an estimated 4,293,260 people, concentrated in California and Texas.

02

What is the gender split and age of Best Western customers?

58.4% of the Best Western audience are female, 41.6% are male, with an average age of 44.8 years.

03

Which brands do Best Western fans like most?

Best Western fans show strongest brand affinity for Motel (25.6×), Dover Saddlery (53.52×), and Tennis Express (43.65×) over the country average.

04

Where do Best Western fans live in United States?

Best Western fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Best Western fans also like?

Beyond Best Western itself, the audience over-indexes on Dover Saddlery (53.52×), Tennis Express (43.65×), Motel 6 (18.33×), and Saatchi Art (28.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Best Western audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Best Western. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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