Best Western Audience in Germany
Best Western has an estimated audience of 561,967 people in Germany. 57.3% are female, 42.7% are male, average age 45.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: NH Hotels, Holiday Inn Express, Holiday cottage, Tagesschau, Aral AG.
The average Best Western fan in Germany is 45.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include NH Hotels, Holiday Inn Express, Holiday cottage, with strongest over-indexing on NH Hotels (34.82× the country average). Demographically, the Best Western audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Best Western fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 45.2 |
| Estimated audience size | 561,967 |
Audience persona
The typical Best Western fan in Germany is more female, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for NH Hotels.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,042 | 0.94× |
| Bayern | 107,478 | 1.19× |
| Baden-Württemberg | 88,514 | 1.15× |
| Hessen | 59,802 | 1.4× |
| Niedersachsen | 56,162 | 1.03× |
| Rheinland-Pfalz | 31,009 | 1.1× |
| Sachsen | 25,884 | 0.94× |
| Berlin | 23,873 | 0.95× |
| Schleswig-Holstein | 18,807 | 0.93× |
| Thüringen | 14,649 | 1.02× |
| Sachsen-Anhalt | 14,453 | 0.99× |
| Brandenburg | 14,217 | 0.82× |
| Hamburg | 12,223 | 0.96× |
| Mecklenburg-Vorpommern | 6,406 | 0.6× |
| Bremen | 6,346 | 1.32× |
| Saarland | 4,506 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NH Hotels | 34.82× | Travel & Leisure |
| Holiday Inn Express | 42.86× | Travel & Leisure |
| Holiday cottage | 6.77× | Travel & Leisure |
| Tagesschau | 2.63× | Movies & TV |
| Aral AG | 3.06× | Cars & Mobility |
| H-Hotels | 29.14× | Travel & Leisure |
| Roland Kaiser | 3.89× | Music & Radio |
| Bauhaus | 2.56× | Shopping |
| Wetter.com | 2.59× | Home & Garden |
| Refrigerator | 4.18× | Home & Garden |
| B&B Hotels | 8.71× | Travel & Leisure |
| Business and industry | 1.51× | Business & Career |
| Sonnenklar.TV | 5.06× | Travel & Leisure |
| Street One | 4.04× | Fashion & Accessoires |
| Wetter.de | 3.17× | Home & Garden |
| Immobilien | 3.51× | Business & Career |
| DocuSign | 13.04× | Technology & Electronics |
| Best Western Hotels Deutschland | 89.23× | Travel & Leisure |
| Resort | 2.84× | Travel & Leisure |
| Gala | 2.2× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.14 |
| Design Affinity | PREMIUM | 1.69 |
| Travelling | THRILL | 1.58 |
| Community Orientation | OPEN | 1.49 |
| Convenience Orientation | PREMIUM | 1.43 |
| Tradition | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.8% |
| Canada | 8.0% |
| France | 6.1% |
See Best Western audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
Frequently asked questions
How many fans does Best Western have in Germany?
Best Western has an estimated audience of 561,967 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Best Western fans?
57.3% of Best Western fans are female, 42.7% are male, with an average age of 45.2 years.
Which brands do Best Western fans like most?
Best Western fans show strongest brand affinity for NH Hotels (34.82×), Holiday Inn Express (42.86×), and Holiday cottage (6.77×) over the country average.
Where do Best Western fans live in Germany?
Best Western fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,042), Bayern (reach 107,478), and Baden-Württemberg (reach 88,514). These three regions account for the largest share of the active audience.
What other brands do Best Western fans also like?
Beyond Best Western itself, the audience over-indexes on Holiday Inn Express (42.86×), Holiday cottage (6.77×), Tagesschau (2.63×), and Aral AG (3.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Best Western. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.