Rascasse Audience Intelligence

Hotel Bayerischer Hof, Munich Target Market in Germany

A data profile of the people who buy, follow and care about Hotel Bayerischer Hof, Munich in Germany — modelled from more than twelve digital signal sources. Hotel Bayerischer Hof, Munich has an estimated audience of 851,799 people in Germany.

#3among Hotel in Germany#980among Brand in Germany#595in Travel & Leisure

The average Hotel Bayerischer Hof, Munich fan in Germany is 40.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Non-alcoholic beverage, Mineral water, Ryanair, with strongest over-indexing on Non-alcoholic beverage (6× the country average).

Demographically, the Hotel Bayerischer Hof, Munich audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Tradition, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hotel Bayerischer Hof, Munich fan in Germany is more female, around 40.8 years old, with strong Tradition tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hotel Bayerischer Hof, Munich profile in Germany.

Audience size
852K
in Germany
Gender
65.6%♀
34.4% male
Age
40.8
average years
Country rank
#7478
Brand in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hotel Bayerischer Hof, Munich

65.6% are female, 34.4% are male, average age 40.8.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Hotel Bayerischer Hof, Munich audience in Germany
MetricValue
Female65.6%
Male34.4%
Average age40.8
Estimated audience size851,799
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Hotel Bayerischer Hof, Munich audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3924%
40-4927%
50+18%
Fig. 04

Worldwide distribution

90.9%

of the worldwide Hotel Bayerischer Hof, Munich audience comes from Germany.

Worldwide audience distribution share by country for Hotel Bayerischer Hof, Munich
CountryShare
Germany90.9%
Switzerland2.5%
United States1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hotel Bayerischer Hof, Munich audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hotel Bayerischer Hof, Munich customers by region in Germany
#RegionReachAffinity×
01Bayern~600K8.34×
02Baden-Württemberg~100K1.18×
03Hessen~50K0.84×
04Rheinland-Pfalz~30K0.76×
05Saarland~7K0.66×
06Berlin~20K0.65×
07Hamburg~10K0.59×
08Nordrhein-Westfalen~100K0.55×
09Niedersachsen~40K0.55×
10Bremen~4K0.53×
11Thüringen~10K0.50×
12Sachsen~20K0.46×
13Schleswig-Holstein~10K0.41×
14Mecklenburg-Vorpommern~6K0.40×
15Brandenburg~10K0.39×
16Sachsen-Anhalt~8K0.39×
Fig. 06

Affinity by region

Affinity by region — Hotel Bayerischer Hof, Munich, Germany
0.39×1.00×8.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hotel Bayerischer Hof, Munich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hotel Bayerischer Hof, Munich audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages6.63×
02Non-alcoholic beverageFood & Beverages6.00×
03Felix NeureutherSports3.67×
04OktoberfestTravel & Leisure3.22×
05NordseeFood & Beverages3.12×
06Christmas marketFood & Beverages3.04×
071. FC NürnbergSports3.03×
08CappuccinoFood & Beverages2.78×
09Tour de FranceSports2.63×
10HolidayCheckTravel & Leisure2.56×
11Public transportCars & Mobility2.46×
12TraditionPolitics & Society2.23×
13TrivagoTravel & Leisure2.17×
14RyanairTravel & Leisure2.12×
15EurowingsTravel & Leisure1.76×
16CHECK24Business & Career1.71×
17TchiboShopping1.67×
18LufthansaTravel & Leisure1.65×
19Helene FischerMusic & Radio1.64×
20Schlager musicMusic & Radio1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hotel Bayerischer Hof, Munich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hotel Bayerischer Hof, Munich audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.23×
Quality AwarenessPREMIUM2.17×
IndulgenceJOY1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hotel Bayerischer Hof, Munich audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.59×
Price SensitivityPREMIUM0.62×
ExtroversionTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hotel Bayerischer Hof, Munich's target market in Germany?

Hotel Bayerischer Hof, Munich's target market in Germany covers an estimated 851,799 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Hotel Bayerischer Hof, Munich customers?

65.6% of the Hotel Bayerischer Hof, Munich audience are female, 34.4% are male, with an average age of 40.8 years.

03

Which brands do Hotel Bayerischer Hof, Munich fans like most?

Hotel Bayerischer Hof, Munich fans show strongest brand affinity for Non-alcoholic beverage (6×), Mineral water (6.63×), and Ryanair (2.12×) over the country average.

04

Where do Hotel Bayerischer Hof, Munich fans live in Germany?

Hotel Bayerischer Hof, Munich fans in Germany are most concentrated in Bayern (reach ~600K), Baden-Württemberg (reach ~100K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hotel Bayerischer Hof, Munich fans also like?

Beyond Hotel Bayerischer Hof, Munich itself, the audience over-indexes on Mineral water (6.63×), Ryanair (2.12×), HolidayCheck (2.56×), and Tour de France (2.63×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Hotel Bayerischer Hof, Munich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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