How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | CCenter Parcs | 4.4M | 24.9% | 42.4 | 70.2% | Hotel |
| 2 | BB&B Hotels | 1.2M | 20.1% | 40.9 | 56.9% | Hotel |
| 3 | HHotel Bayerischer Hof, Munich | 852k | 90.9% | 40.8 | 65.6% | Hotel |
| 4 | NNH Hotels | 673k | 13.0% | 42.6 | 55.3% | Hotel |
| 5 | HHilton Worldwide | 671k | 2.0% | 45.5 | 46.7% | Hotel |
| 6 | HHilton Hotels & Resorts | 657k | 4.8% | 42.1 | 52.9% | Hotel |
| 7 | MMarina Bay Sands | 638k | 13.3% | 39.2 | 51.7% | Hotel |
| 8 | HHotel Atlantic Kempinski | 586k | 98.2% | 45.4 | 62.2% | Hotel |
| 9 | HHoliday Inn | 581k | 2.9% | 39.9 | 54.8% | Hotel |
| 10 | MMarriott Hotels & Resorts | 566k | 1.9% | 43.0 | 52.9% | Hotel |
| 11 | BBest Western | 558k | 5.5% | 45.2 | 57.3% | Hotel |
| 12 | FFamilotel | 478k | 87.0% | 40.3 | 58.0% | Hotel |
| 13 | RRitz-Carlton Hotel Company | 427k | 4.6% | 42.7 | 47.1% | Hotel |
| 14 | HHyatt | 412k | 2.2% | 41.8 | 57.4% | Hotel |
| 15 | CCourtyard by Marriott | 410k | 5.4% | 44.7 | 57.6% | Hotel |
| 16 | SSands Hotel and Casino | 402k | 95.3% | 49.4 | 71.2% | Hotel |
| 17 | NNovotel | 398k | 5.1% | 42.7 | 53.9% | Hotel |
| 18 | VVan der Valk (company) | 353k | 9.3% | 46.2 | 71.7% | Hotel |
| 19 | MMandarin Oriental Hotel Group | 351k | 10.8% | 43.0 | 46.1% | Hotel |
| 20 | SSheraton Hotels and Resorts | 344k | 3.2% | 39.0 | 52.7% | Hotel |
| 21 | CClub Med | 344k | 3.5% | 46.3 | 55.4% | Hotel |
| 22 | HHotel Europa | 333k | 32.6% | 51.2 | 67.7% | Hotel |
| 23 | HHoliday Inn Express | 296k | 2.8% | 36.3 | 38.7% | Hotel |
| 24 | PPremier Inn | 293k | 5.5% | 45.7 | 41.5% | Hotel |
| 25 | HHotel Bareiss | 288k | 75.7% | 40.0 | 55.5% | Hotel |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular hotels compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each hotel by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hotel in Germany?
Center Parcs currently leads with an estimated audience of 4.4M people in Germany.