Club Med Target Market in Germany
A data profile of the people who buy, follow and care about Club Med in Germany — modelled from more than twelve digital signal sources. Club Med has an estimated audience of 343,958 people in Germany.
The average Club Med fan in Germany is 46.3 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include All-inclusive resort, TUI, Sonnenklar.TV, with strongest over-indexing on All-inclusive resort (18.87× the country average).
Demographically, the Club Med audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Club Med fan in Germany is more female, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for All-inclusive resort.
At a glance
The key figures that characterise the Club Med profile in Germany.
Search interest · 12-month trend
Customer demographics of Club Med
55.4% are female, 44.6% are male, average age 46.3.
Gender split
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 46.3 |
| Estimated audience size | 343,958 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 23% | |
| 40-49 | 33% | |
| 50+ | 30% |
Worldwide distribution
of the worldwide Club Med audience comes from Germany.
| Country | Share |
|---|---|
| France | 25.6% |
| United States | 15.3% |
| United Kingdom | 5.8% |
Geography
Where the Club Med audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 1.77× | |
| 02 | Bayern | ~90K | 1.69× | |
| 03 | Hamburg | ~10K | 1.56× | |
| 04 | Baden-Württemberg | ~70K | 1.45× | |
| 05 | Berlin | ~20K | 1.41× | |
| 06 | Saarland | ~6K | 1.36× | |
| 07 | Rheinland-Pfalz | ~20K | 1.15× | |
| 08 | Bremen | ~3K | 0.93× | |
| 09 | Nordrhein-Westfalen | ~70K | 0.92× | |
| 10 | Schleswig-Holstein | ~10K | 0.86× | |
| 11 | Niedersachsen | ~20K | 0.73× | |
| 12 | Brandenburg | ~7K | 0.67× | |
| 13 | Mecklenburg-Vorpommern | ~4K | 0.64× | |
| 14 | Thüringen | ~5K | 0.62× | |
| 15 | Sachsen-Anhalt | ~5K | 0.60× | |
| 16 | Sachsen | ~9K | 0.52× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Club Med audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | All-inclusive resort | Travel & Leisure | 18.87× | ||
| 02 | Battle.net | Games | 15.91× | ||
| 03 | Isabell Werth | Sports | 11.24× | ||
| 04 | Barclays | Business & Career | 7.40× | ||
| 05 | Caribbean | Travel & Leisure | 6.78× | ||
| 06 | Sonnenklar.TV | Travel & Leisure | 6.55× | ||
| 07 | Peter Hahn | Fashion & Accessoires | 5.57× | ||
| 08 | TUI | Travel & Leisure | 5.29× | ||
| 09 | Center Parcs | Travel & Leisure | 3.26× | ||
| 10 | HolidayCheck | Travel & Leisure | 2.85× | ||
| 11 | SunExpress | Travel & Leisure | 2.57× | ||
| 12 | Resort | Travel & Leisure | 2.24× | ||
| 13 | Booking.com | Travel & Leisure | 2.01× | ||
| 14 | ImmoScout24 | Home & Garden | 1.95× | ||
| 15 | Airbnb | Travel & Leisure | 1.93× | ||
| 16 | C&A | Shopping | 1.80× | ||
| 17 | Primark | Shopping | 1.77× | ||
| 18 | Eurowings | Travel & Leisure | 1.70× | ||
| 19 | Lufthansa | Travel & Leisure | 1.61× | ||
| 20 | Ryanair | Travel & Leisure | 1.55× |
Personality of the Club Med audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.68× | |
| Travelling | THRILL | 1.49× | |
| Indulgence | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.88× |
Frequently asked questions
Who is Club Med's target market in Germany?
Club Med's target market in Germany covers an estimated 343,958 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Club Med customers?
55.4% of the Club Med audience are female, 44.6% are male, with an average age of 46.3 years.
Which brands do Club Med fans like most?
Club Med fans show strongest brand affinity for All-inclusive resort (18.87×), TUI (5.29×), and Sonnenklar.TV (6.55×) over the country average.
Where do Club Med fans live in Germany?
Club Med fans in Germany are most concentrated in Bayern (reach ~90K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Club Med fans also like?
Beyond Club Med itself, the audience over-indexes on TUI (5.29×), Sonnenklar.TV (6.55×), Isabell Werth (11.24×), and Caribbean (6.78×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Hotel audiences in Germany
- Center Parcs (4,419,506)
- B&B Hotels (1,211,139)
- Hotel Bayerischer Hof, Munich (851,800)
- NH Hotels (673,449)
- Hilton Worldwide (671,019)
See Club Med audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Club Med. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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