Club Med Audience in Germany
Club Med has an estimated audience of 346,548 people in Germany. 55.4% are female, 44.6% are male, average age 46.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: All-inclusive resort, TUI, Sonnenklar.TV, Battle.net, Isabell Werth.
The average Club Med fan in Germany is 46.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include All-inclusive resort, TUI, Sonnenklar.TV, with strongest over-indexing on All-inclusive resort (18.87× the country average). Demographically, the Club Med audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Club Med fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 46.3 |
| Estimated audience size | 346,548 |
Audience persona
The typical Club Med fan in Germany is more female, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for All-inclusive resort.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 96,031 | 1.72× |
| Baden-Württemberg | 71,033 | 1.5× |
| Nordrhein-Westfalen | 56,104 | 0.74× |
| Hessen | 48,053 | 1.82× |
| Niedersachsen | 24,335 | 0.72× |
| Berlin | 23,338 | 1.51× |
| Rheinland-Pfalz | 20,240 | 1.17× |
| Hamburg | 13,059 | 1.67× |
| Schleswig-Holstein | 10,615 | 0.85× |
| Sachsen | 6,933 | 0.41× |
| Saarland | 6,221 | 1.46× |
| Brandenburg | 6,092 | 0.57× |
| Thüringen | 3,384 | 0.38× |
| Sachsen-Anhalt | 2,840 | 0.32× |
| Mecklenburg-Vorpommern | 2,498 | 0.38× |
| Bremen | 2,327 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| All-inclusive resort | 18.87× | Travel & Leisure |
| TUI | 5.29× | Travel & Leisure |
| Sonnenklar.TV | 6.55× | Travel & Leisure |
| Battle.net | 15.91× | Games |
| Isabell Werth | 11.24× | Sports |
| Caribbean | 6.78× | Travel & Leisure |
| Peter Hahn | 5.57× | Fashion & Accessoires |
| Barclays | 7.4× | Business & Career |
| Airbnb | 1.93× | Travel & Leisure |
| ImmoScout24 | 1.95× | Home & Garden |
| Resort | 2.24× | Travel & Leisure |
| HolidayCheck | 2.85× | Travel & Leisure |
| Center Parcs | 3.26× | Travel & Leisure |
| Booking.com | 2.01× | Travel & Leisure |
| Primark | 1.77× | Shopping |
| Ryanair | 1.55× | Travel & Leisure |
| C&A | 1.8× | Shopping |
| Eurowings | 1.7× | Travel & Leisure |
| Lufthansa | 1.61× | Travel & Leisure |
| B&B Hotels | 4.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.89 |
| Travelling | THRILL | 1.56 |
| Design Affinity | PREMIUM | 1.43 |
| Indulgence | JOY | 1.35 |
| Pet Ownership | JOY | 1.33 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 25.8% |
| United States | 15.5% |
| United Kingdom | 5.8% |
See Club Med audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
Frequently asked questions
How many fans does Club Med have in Germany?
Club Med has an estimated audience of 346,548 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Club Med fans?
55.4% of Club Med fans are female, 44.6% are male, with an average age of 46.3 years.
Which brands do Club Med fans like most?
Club Med fans show strongest brand affinity for All-inclusive resort (18.87×), TUI (5.29×), and Sonnenklar.TV (6.55×) over the country average.
Where do Club Med fans live in Germany?
Club Med fans in Germany are most concentrated in Bayern (reach 96,031), Baden-Württemberg (reach 71,033), and Nordrhein-Westfalen (reach 56,104). These three regions account for the largest share of the active audience.
What other brands do Club Med fans also like?
Beyond Club Med itself, the audience over-indexes on TUI (5.29×), Sonnenklar.TV (6.55×), Battle.net (15.91×), and Isabell Werth (11.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Club Med. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.