Battle.net Audience in Germany
A data profile of the people who buy, follow and care about Battle.net in Germany — modelled from more than twelve digital signal sources. Battle.net has an estimated audience of 193,849 people in Germany.
The average Battle.net fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Isabell Werth, Instant Gaming, Alain Prost, with strongest over-indexing on Isabell Werth (60.84× the country average).
Demographically, the Battle.net audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Battle.net fan in Germany is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Isabell Werth.
At a glance
The key figures that characterise the Battle.net profile in Germany.
Search interest · 12-month trend
Audience demographics of Battle.net
40.6% are female, 59.4% are male, average age 35.8.
Gender split
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 35.8 |
| Estimated audience size | 193,849 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 17% |
Geography
Where the Battle.net audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~20K | 1.31× | |
| 02 | Niedersachsen | ~60K | 1.20× | |
| 03 | Bremen | ~5K | 1.18× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.16× | |
| 05 | Rheinland-Pfalz | ~30K | 1.13× | |
| 06 | Hessen | ~40K | 1.12× | |
| 07 | Saarland | ~6K | 1.07× | |
| 08 | Berlin | ~20K | 0.95× | |
| 09 | Sachsen-Anhalt | ~10K | 0.92× | |
| 10 | Bayern | ~70K | 0.90× | |
| 11 | Baden-Württemberg | ~60K | 0.89× | |
| 12 | Brandenburg | ~10K | 0.88× | |
| 13 | Thüringen | ~10K | 0.87× | |
| 14 | Sachsen | ~20K | 0.83× | |
| 15 | Mecklenburg-Vorpommern | ~8K | 0.83× | |
| 16 | Hamburg | ~9K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Battle.net audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kevin Magnussen | Sports | 69.47× | ||
| 02 | Isabell Werth | Sports | 60.84× | ||
| 03 | Alain Prost | Sports | 60.18× | ||
| 04 | Crash Bandicoot | Games | 56.56× | ||
| 05 | Berliner Philharmonie | Travel & Leisure | 36.19× | ||
| 06 | Pierre Gasly | Sports | 29.08× | ||
| 07 | Halo (series) | Games | 21.92× | ||
| 08 | Paul Rudd | Movies & TV | 20.00× | ||
| 09 | Formula Two | Sports | 20.00× | ||
| 10 | Maria Callas | Music & Radio | 19.47× | ||
| 11 | Power station | Cars & Mobility | 18.53× | ||
| 12 | PlayStation Portable | Games | 17.06× | ||
| 13 | PlayStation Store | Games | 14.38× | ||
| 14 | Instant Gaming | Games | 13.39× | ||
| 15 | Evangeline Lilly | Movies & TV | 11.95× | ||
| 16 | Škoda Kodiaq | Cars & Mobility | 11.90× | ||
| 17 | Final Fantasy | Games | 10.62× | ||
| 18 | Max Verstappen | Sports | 9.90× | ||
| 19 | Michael Schumacher | Sports | 8.29× | ||
| 20 | Solar power | Home & Garden | 5.59× |
Personality of the Battle.net audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.94× | |
| Early Adopter Mentality | POWER | 1.90× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.48× | |
| Creativity | OPEN | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.73× |
Frequently asked questions
How many fans does Battle.net have in Germany?
Battle.net has an estimated audience of 193,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Battle.net fans?
40.6% of Battle.net fans are female, 59.4% are male, with an average age of 35.8 years.
Which brands do Battle.net fans like most?
Battle.net fans show strongest brand affinity for Isabell Werth (60.84×), Instant Gaming (13.39×), and Alain Prost (60.18×) over the country average.
Where do Battle.net fans live in Germany?
Battle.net fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Battle.net fans also like?
Beyond Battle.net itself, the audience over-indexes on Instant Gaming (13.39×), Alain Prost (60.18×), Michael Schumacher (8.29×), and Maria Callas (19.47×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Battle.net. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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