Battle.net Audience in Germany
Battle.net has an estimated audience of 488,473 people in Germany. 40.6% are female, 59.4% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hays, Kansas, Carrie (novel), Progressive rock, Dog breed, HomeExchange.com.
The average Battle.net fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hays, Kansas, Carrie (novel), Progressive rock, with strongest over-indexing on Hays, Kansas (20× the country average). Demographically, the Battle.net audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Website / Newspaper / Magazine
Demographics of Battle.net fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 35.8 |
| Estimated audience size | 488,473 |
Audience persona
The typical Battle.net fan in Germany is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hays, Kansas.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,824 | 1.2× |
| Bayern | 71,764 | 0.91× |
| Baden-Württemberg | 60,148 | 0.9× |
| Niedersachsen | 58,611 | 1.24× |
| Hessen | 38,307 | 1.03× |
| Rheinland-Pfalz | 27,852 | 1.14× |
| Schleswig-Holstein | 23,412 | 1.33× |
| Berlin | 21,801 | 1× |
| Sachsen | 20,095 | 0.84× |
| Brandenburg | 13,330 | 0.88× |
| Sachsen-Anhalt | 11,452 | 0.9× |
| Thüringen | 10,672 | 0.86× |
| Hamburg | 8,691 | 0.79× |
| Mecklenburg-Vorpommern | 7,474 | 0.8× |
| Saarland | 6,089 | 1.02× |
| Bremen | 4,877 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hays, Kansas | 20× | Travel & Leisure |
| Carrie (novel) | 20× | Literature |
| Progressive rock | 3.22× | Music & Radio |
| Dog breed | 1.65× | Pets & Animals |
| HomeExchange.com | 10.88× | Travel & Leisure |
| Farinata | 19.4× | Food & Beverages |
| Jeremy Meeks | 12.48× | Fashion & Accessoires |
| CAC 40 | 1.7× | Business & Career |
| Haberler | 1.53× | News |
| Combat sport | 1.58× | Sports |
| Húsavík | 18.88× | Travel & Leisure |
| Israel | 2.17× | Travel & Leisure |
| 3D printing | 1.89× | Technology & Electronics |
| KLIX (AM) | 2.09× | Music & Radio |
| Henry: Portrait of a Serial Killer | 19.56× | Movies & TV |
| Prozis | 3.47× | Shopping |
| Coworking | 2.77× | Business & Career |
| Rosie the Riveter | 8.12× | Business & Career |
| Graham Greene | 3.03× | Literature |
| Graham Greene (actor) | 2.62× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.21 |
| Risk Appetite | THRILL | 2.12 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Extroversion | THRILL | 1.26 |
| Social Media Usage | JOY | 1.18 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| China | 10.2% |
| Brazil | 6.5% |
See Battle.net audiences in other countries
More Games audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Battle.net have in Germany?
Battle.net has an estimated audience of 488,473 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Battle.net fans?
40.6% of Battle.net fans are female, 59.4% are male, with an average age of 35.8 years.
Which brands do Battle.net fans like most?
Battle.net fans show strongest brand affinity for Hays, Kansas (20×), Carrie (novel) (20×), and Progressive rock (3.22×) over the country average.
Where do Battle.net fans live in Germany?
Battle.net fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,824), Bayern (reach 71,764), and Baden-Württemberg (reach 60,148). These three regions account for the largest share of the active audience.
What other brands do Battle.net fans also like?
Beyond Battle.net itself, the audience over-indexes on Carrie (novel) (20×), Progressive rock (3.22×), Dog breed (1.65×), and HomeExchange.com (10.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Battle.net. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.