Battle.net Audience in United States

Battle.net logo

Battle.net has an estimated audience of 943,185 people in United States. 33.0% are female, 67.0% are male, average age 28.5. Top regions: California, Texas, Florida. Top brand affinities: Snow White and the Huntsman, Mobile game, Alan Tudyk, SimCity, Anime and manga fandom.

The average Battle.net fan in United States is 28.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Snow White and the Huntsman, Mobile game, Alan Tudyk, with strongest over-indexing on Snow White and the Huntsman (86.34× the country average). Demographically, the Battle.net audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Website / Newspaper / Magazine

Demographics of Battle.net fans

Demographic split for Battle.net audience in United States
MetricValue
Female33.0%
Male67.0%
Average age28.5
Estimated audience size943,185

Audience persona

The typical Battle.net fan in United States is more male, around 28.5 years old, with strong Risk Appetite tendencies and a notable affinity for Snow White and the Huntsman.

Top regions in United States

Top regions ranked by reach for Battle.net in United States
RegionReachAffinity
California128,9071.24×
Texas89,1411.1×
Florida69,5231.09×
New York47,3120.9×
Ohio30,2411.04×
Illinois29,4010.94×
North Carolina29,0701.02×
Pennsylvania28,7110.9×
Georgia27,3530.94×
Washington25,7641.36×
Michigan24,9721.01×
Virginia23,2311.01×
Arizona23,0701.2×
New Jersey21,7430.91×
Indiana18,3441.06×
Tennessee18,2990.97×
Missouri16,8671.11×
Massachusetts15,8010.85×
Colorado15,5511.05×
Kentucky14,1631.2×
Maryland14,0600.87×
Oregon13,7291.27×
Oklahoma13,6191.3×
Alabama13,3601.01×
Minnesota12,9240.96×
Wisconsin12,7630.9×
South Carolina12,2710.86×
Louisiana11,2330.92×
Utah10,5231.25×
Nevada10,4151.14×
Connecticut8,5580.9×
Arkansas7,9811.03×
Kansas7,7071.04×
Iowa6,9780.9×
Mississippi6,4290.83×
Idaho5,4581.15×
West Virginia4,7281.08×
Nebraska4,3200.91×
New Mexico4,2970.91×
Hawaii3,7210.92×
New Hampshire3,3990.91×
Maine3,2070.95×
Alaska2,8371.41×
Rhode Island2,8180.94×
Montana2,2010.84×
Delaware2,0200.78×
North Dakota2,0151.04×
South Dakota1,8640.85×
Washington, District of Columbia1,7850.63×
Wyoming1,2530.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Battle.net audience
BrandAffinityCategory
Snow White and the Huntsman86.34×Movies & TV
Mobile game6.88×Games
Alan Tudyk20×Movies & TV
SimCity29.36×Games
Anime and manga fandom6.92×Literature
Kung Fu Hustle40.1×Movies & TV
United States national football team19.44×Sports
Gerard Butler13.79×Movies & TV
Collectible card game9.55×Games
Subnautica56.65×Games
Action role-playing game8.97×Games
Newegg14.74×Shopping
Frozen custard24.39×Food & Beverages
Massively multiplayer online games7.98×Games
Autism Awareness8.94×Health
Brenda Song15.84×Fashion & Accessoires
Diabetes mellitus awareness6.02×Health
Vehicle audio18.87×Cars & Mobility
Superman2.3×Movies & TV
Bridgit Mendler20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Battle.net audience
TraitClusterScore
Risk AppetiteTHRILL2.08
LGBTQ+ IdentityOPEN1.57
Social Media UsageJOY1.48
Family OrientationCONSERVATISM1.38
Early Adopter MentalityPOWER1.37
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Battle.net
CountryShare
United States11.8%
China10.2%
Brazil6.5%

See Battle.net audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Battle.net have in United States?

Battle.net has an estimated audience of 943,185 people in United States, concentrated in California and Texas.

What is the gender split and age of Battle.net fans?

33.0% of Battle.net fans are female, 67.0% are male, with an average age of 28.5 years.

Which brands do Battle.net fans like most?

Battle.net fans show strongest brand affinity for Snow White and the Huntsman (86.34×), Mobile game (6.88×), and Alan Tudyk (20×) over the country average.

Where do Battle.net fans live in United States?

Battle.net fans in United States are most concentrated in California (reach 128,907), Texas (reach 89,141), and Florida (reach 69,523). These three regions account for the largest share of the active audience.

What other brands do Battle.net fans also like?

Beyond Battle.net itself, the audience over-indexes on Mobile game (6.88×), Alan Tudyk (20×), SimCity (29.36×), and Anime and manga fandom (6.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Battle.net. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.