Battle.net Audience in United States
Battle.net has an estimated audience of 943,185 people in United States. 33.0% are female, 67.0% are male, average age 28.5. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Jaws, Wikia, Israel, Joe Haden.
The average Battle.net fan in United States is 28.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Jaws, Wikia, with strongest over-indexing on Staycation (13.14× the country average). Demographically, the Battle.net audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Website / Newspaper / Magazine
Demographics of Battle.net fans
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 28.5 |
| Estimated audience size | 943,185 |
Audience persona
The typical Battle.net fan in United States is more male, around 28.5 years old, with strong Risk Appetite tendencies and a notable affinity for Staycation.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 128,907 | 1.24× |
| Texas | 89,141 | 1.1× |
| Florida | 69,523 | 1.09× |
| New York | 47,312 | 0.9× |
| Ohio | 30,241 | 1.04× |
| Illinois | 29,401 | 0.94× |
| North Carolina | 29,070 | 1.02× |
| Pennsylvania | 28,711 | 0.9× |
| Georgia | 27,353 | 0.94× |
| Washington | 25,764 | 1.36× |
| Michigan | 24,972 | 1.01× |
| Virginia | 23,231 | 1.01× |
| Arizona | 23,070 | 1.2× |
| New Jersey | 21,743 | 0.91× |
| Indiana | 18,344 | 1.06× |
| Tennessee | 18,299 | 0.97× |
| Missouri | 16,867 | 1.11× |
| Massachusetts | 15,801 | 0.85× |
| Colorado | 15,551 | 1.05× |
| Kentucky | 14,163 | 1.2× |
| Maryland | 14,060 | 0.87× |
| Oregon | 13,729 | 1.27× |
| Oklahoma | 13,619 | 1.3× |
| Alabama | 13,360 | 1.01× |
| Minnesota | 12,924 | 0.96× |
| Wisconsin | 12,763 | 0.9× |
| South Carolina | 12,271 | 0.86× |
| Louisiana | 11,233 | 0.92× |
| Utah | 10,523 | 1.25× |
| Nevada | 10,415 | 1.14× |
| Connecticut | 8,558 | 0.9× |
| Arkansas | 7,981 | 1.03× |
| Kansas | 7,707 | 1.04× |
| Iowa | 6,978 | 0.9× |
| Mississippi | 6,429 | 0.83× |
| Idaho | 5,458 | 1.15× |
| West Virginia | 4,728 | 1.08× |
| Nebraska | 4,320 | 0.91× |
| New Mexico | 4,297 | 0.91× |
| Hawaii | 3,721 | 0.92× |
| New Hampshire | 3,399 | 0.91× |
| Maine | 3,207 | 0.95× |
| Alaska | 2,837 | 1.41× |
| Rhode Island | 2,818 | 0.94× |
| Montana | 2,201 | 0.84× |
| Delaware | 2,020 | 0.78× |
| North Dakota | 2,015 | 1.04× |
| South Dakota | 1,864 | 0.85× |
| Washington, District of Columbia | 1,785 | 0.63× |
| Wyoming | 1,253 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staycation | 13.14× | Home & Garden |
| Jaws | 19.21× | Movies & TV |
| Wikia | 8.36× | Internet & Social Media |
| Israel | 4.02× | Travel & Leisure |
| Joe Haden | 28.34× | Sports |
| Nebraska Cornhuskers | 9.88× | Sports |
| ENA (Emergency Nurses Association) | 13.31× | Health |
| Endless Space | 23.28× | Games |
| Hog Hunting | 3.15× | Sports |
| Elsword | 14.48× | Games |
| Monogram | 3.35× | Home & Garden |
| The Wallflower (manga) | 14.57× | Literature |
| Winemaking | 3.64× | Food & Beverages |
| Glossier | 4.19× | Beauty & Wellness |
| JDSU | 2.27× | Business & Career |
| Grinch | 2.93× | Movies & TV |
| Vocal harmony | 3.27× | Music & Radio |
| Eyelashes Regrow | 11.04× | Beauty & Wellness |
| Historic site | 2.91× | Arts & Culture |
| Iration | 13.11× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.08 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Social Media Usage | JOY | 1.48 |
| Family Orientation | CONSERVATISM | 1.38 |
| Early Adopter Mentality | POWER | 1.37 |
| Extroversion | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| China | 10.2% |
| Brazil | 6.5% |
See Battle.net audiences in other countries
More Games audiences in United States
Frequently asked questions
How many fans does Battle.net have in United States?
Battle.net has an estimated audience of 943,185 people in United States, concentrated in California and Texas.
What is the gender split and age of Battle.net fans?
33.0% of Battle.net fans are female, 67.0% are male, with an average age of 28.5 years.
Which brands do Battle.net fans like most?
Battle.net fans show strongest brand affinity for Staycation (13.14×), Jaws (19.21×), and Wikia (8.36×) over the country average.
Where do Battle.net fans live in United States?
Battle.net fans in United States are most concentrated in California (reach 128,907), Texas (reach 89,141), and Florida (reach 69,523). These three regions account for the largest share of the active audience.
What other brands do Battle.net fans also like?
Beyond Battle.net itself, the audience over-indexes on Jaws (19.21×), Wikia (8.36×), Israel (4.02×), and Joe Haden (28.34×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Battle.net. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.