Rascasse Audience Intelligence

Battle.net Audience in United States

A data profile of the people who buy, follow and care about Battle.net in United States — modelled from more than twelve digital signal sources. Battle.net has an estimated audience of 344,152 people in United States.

#1470among Website / Newspaper / Magazine in United States#1037in Games

The average Battle.net fan in United States is 28.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kung Fu Hustle, Gerard Butler, Cockroach, with strongest over-indexing on Kung Fu Hustle (87.6× the country average).

Demographically, the Battle.net audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Battle.net fan in United States is more male, around 28.5 years old, with strong Family Orientation tendencies and a notable affinity for Kung Fu Hustle.

Category: Games · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Battle.net profile in United States.

Audience size
344K
in United States
Gender
33.0%♀
67.0% male
Age
28.5
average years
Country rank
#45012
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Battle.net

33.0% are female, 67.0% are male, average age 28.5.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Battle.net audience in United States
MetricValue
Female33.0%
Male67.0%
Average age28.5
Estimated audience size344,152
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Battle.net audience in United States
Age bracketShare%
16-1952%
20-2922%
30-3912%
40-497%
50+7%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Battle.net audience comes from United States.

Worldwide audience distribution share by country for Battle.net
CountryShare
China12.1%
Brazil6.5%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Battle.net audience in United States is strongest.

Fig. 05

Top regions by affinity

Battle.net fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.48×
02Washington~20K1.32×
03Oregon~10K1.26×
04Oklahoma~10K1.26×
05Utah~10K1.25×
06Kentucky~10K1.19×
07California~100K1.17×
08Idaho~6K1.17×
09Arizona~20K1.16×
10Nevada~10K1.15×
11West Virginia~5K1.12×
12North Dakota~2K1.11×
13Missouri~20K1.09×
14Florida~70K1.06×
15Kansas~8K1.06×
16Arkansas~8K1.05×
17Texas~80K1.04×
18Indiana~20K1.03×
19Ohio~30K1.01×
20Colorado~20K1.01×
21Michigan~20K1.00×
22Alabama~10K1.00×
23Maine~3K0.99×
24Virginia~20K0.98×
25North Carolina~30K0.97×
26Rhode Island~3K0.97×
27Wyoming~1K0.97×
28Tennessee~20K0.96×
29Hawaii~4K0.96×
30New Hampshire~4K0.96×
31Nebraska~4K0.95×
32Minnesota~10K0.94×
33New Mexico~4K0.94×
34Louisiana~10K0.92×
35South Dakota~2K0.92×
36Georgia~30K0.91×
37Wisconsin~10K0.91×
38Iowa~7K0.91×
39Montana~2K0.91×
40Connecticut~9K0.90×
41Illinois~30K0.89×
42Pennsylvania~30K0.88×
43New Jersey~20K0.87×
44Maryland~10K0.86×
45South Carolina~10K0.86×
46Mississippi~7K0.86×
47New York~40K0.85×
48Massachusetts~20K0.83×
49Delaware~2K0.81×
50Washington, District of Columbia~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Battle.net, United States
0.66×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Battle.net audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Battle.net audience
#·InterestCategoryAffinity×
01Kung Fu HustleMovies & TV87.60×
02SubnauticaGames62.62×
03Snow White and the HuntsmanMovies & TV41.23×
04Frozen custardFood & Beverages29.04×
05CockroachPets & Animals27.14×
06ToppsGames24.97×
07Naomi ScottMovies & TV24.27×
08Night at the MuseumMovies & TV22.39×
09Gerard ButlerMovies & TV20.00×
10Alan TudykMovies & TV20.00×
11Cobie SmuldersMovies & TV20.00×
12Bridgit MendlerMovies & TV20.00×
13Escape the roomGames19.45×
14Vehicle audioCars & Mobility19.35×
15Brenda SongFashion & Accessoires17.96×
16Final FantasyGames11.67×
17Charlize TheronMovies & TV10.58×
18Gaming computerTechnology & Electronics8.47×
19Massively multiplayer online gamesGames7.02×
20Mobile gameGames5.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Battle.net audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Battle.net audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.88×
PatriotismCONSERVATISM1.87×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Battle.net audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Pet OwnershipJOY0.69×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Battle.net have in United States?

Battle.net has an estimated audience of 344,152 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Battle.net fans?

33.0% of Battle.net fans are female, 67.0% are male, with an average age of 28.5 years.

03

Which brands do Battle.net fans like most?

Battle.net fans show strongest brand affinity for Kung Fu Hustle (87.6×), Gerard Butler (20×), and Cockroach (27.14×) over the country average.

04

Where do Battle.net fans live in United States?

Battle.net fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Battle.net fans also like?

Beyond Battle.net itself, the audience over-indexes on Gerard Butler (20×), Cockroach (27.14×), Topps (24.97×), and Frozen custard (29.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Battle.net audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Battle.net. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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