Escape the room Audience in United States

Escape the room logo

Escape the room has an estimated audience of 2,547,727 people in United States. 55.3% are female, 44.7% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Google Flights, At Home Furnishings, Socket wrench, Battle.net, Escape Games.

The average Escape the room fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Flights, At Home Furnishings, Socket wrench, with strongest over-indexing on Google Flights (7.23× the country average). Demographically, the Escape the room audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Video game

Demographics of Escape the room fans

Demographic split for Escape the room audience in United States
MetricValue
Female55.3%
Male44.7%
Average age36.9
Estimated audience size2,547,727

Audience persona

The typical Escape the room fan in United States is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Google Flights.

Top regions in United States

Top regions ranked by reach for Escape the room in United States
RegionReachAffinity
California348,3751.24×
Texas338,6631.55×
New York248,9881.75×
Florida245,2531.42×
Tennessee219,4064.29×
Ohio106,1351.35×
Arizona102,9421.98×
Pennsylvania98,0761.14×
Illinois97,0571.14×
Georgia95,8921.22×
New Jersey70,8611.09×
North Carolina69,0710.9×
New Mexico62,9014.92×
Massachusetts58,4711.16×
Virginia46,2300.74×
Michigan45,6890.69×
Kentucky42,9811.35×
Colorado42,7041.06×
Missouri39,1810.95×
Minnesota39,0741.07×
South Carolina38,4481×
Wisconsin37,8460.99×
Indiana37,1790.8×
Washington36,0130.7×
Maryland32,3590.74×
Louisiana31,3360.95×
Hawaii28,5902.61×
Alabama27,4370.77×
Oklahoma27,3720.97×
Idaho23,7311.86×
Kansas22,7331.13×
Oregon22,1790.76×
Connecticut21,1950.83×
Nevada20,8270.85×
Washington, District of Columbia19,3332.52×
Arkansas18,3600.87×
Utah18,0670.79×
Iowa17,5320.84×
Mississippi17,4030.83×
West Virginia9,6510.81×
Nebraska9,3180.73×
Vermont6,2721.4×
New Hampshire6,0760.61×
Maine5,3900.59×
South Dakota5,2920.9×
Rhode Island4,5750.56×
North Dakota4,1440.79×
Delaware3,7090.53×
Montana3,4260.48×
Alaska2,5390.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Escape the room audience
BrandAffinityCategory
Google Flights7.23×Travel & Leisure
At Home Furnishings63.84×Kids & Family
Socket wrench20.57×Home & Garden
Battle.net19.45×Games
Escape Games38.09×Games
Horton Hears a Who! (film)13.77×Movies & TV
Tatsuro Yamashita45.29×Music & Radio
Tyre, Lebanon12.85×Travel & Leisure
Style (TV series)13.84×Movies & TV
Kenshi Yonezu29.94×Music & Radio
Cutting tool (machining)5.15×Home & Garden
Planter (farm implement)10.02×Home & Garden
Adventure game2.76×Games
Cockroach8.99×Pets & Animals
High Point Market11.74×Home & Garden
President of the United States1.98×Politics & Society
Gazebo8.54×Home & Garden
Folding chair11.39×Home & Garden
Extra Space Storage3.63×Home & Garden
Tree Hut13.43×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Escape the room audience
TraitClusterScore
IndulgenceJOY1.25
Family OrientationCONSERVATISM1.21
ExtroversionTHRILL1.2
TravellingTHRILL1.19
Urban LifestyleOPEN1.18
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Escape the room
CountryShare
United States24.7%
United Kingdom9.6%
France7.9%

See Escape the room audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Escape the room have in United States?

Escape the room has an estimated audience of 2,547,727 people in United States, concentrated in California and Texas.

What is the gender split and age of Escape the room fans?

55.3% of Escape the room fans are female, 44.7% are male, with an average age of 36.9 years.

Which brands do Escape the room fans like most?

Escape the room fans show strongest brand affinity for Google Flights (7.23×), At Home Furnishings (63.84×), and Socket wrench (20.57×) over the country average.

Where do Escape the room fans live in United States?

Escape the room fans in United States are most concentrated in California (reach 348,375), Texas (reach 338,663), and New York (reach 248,988). These three regions account for the largest share of the active audience.

What other brands do Escape the room fans also like?

Beyond Escape the room itself, the audience over-indexes on At Home Furnishings (63.84×), Socket wrench (20.57×), Battle.net (19.45×), and Escape Games (38.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Escape the room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.