Rascasse Audience Intelligence

Escape the room Audience in United States

A data profile of the people who buy, follow and care about Escape the room in United States — modelled from more than twelve digital signal sources. Escape the room has an estimated audience of 2,547,727 people in United States.

#68among Video game in United States#5577among Topic in United States#241in Games

The average Escape the room fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Flights, At Home Furnishings, Horton Hears a Who! (film), with strongest over-indexing on Google Flights (7.23× the country average).

Demographically, the Escape the room audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Escape the room fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Google Flights.

Category: Games · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Escape the room profile in United States.

Audience size
2.5M
in United States
Gender
55.3%♀
44.7% male
Age
36.9
average years
Country rank
#11753
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Escape the room fans

55.3% are female, 44.7% are male, average age 36.9.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Escape the room audience in United States
MetricValue
Female55.3%
Male44.7%
Average age36.9
Estimated audience size2,547,727
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Escape the room audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3922%
40-4919%
50+14%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Escape the room audience comes from United States.

Worldwide audience distribution share by country for Escape the room
CountryShare
United States24.7%
United Kingdom9.6%
France7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Escape the room audience in United States is strongest.

Fig. 05

Top regions by affinity

Escape the room fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~50K4.24×
02Tennessee~200K4.14×
03Hawaii~30K2.32×
04Washington, District of Columbia~20K2.26×
05Idaho~20K1.68×
06New York~200K1.53×
07Arizona~80K1.52×
08Texas~300K1.43×
09Florida~200K1.39×
10Ohio~100K1.30×
11Kentucky~40K1.29×
12Vermont~6K1.25×
13California~300K1.19×
14Georgia~90K1.18×
15Illinois~90K1.10×
16Kansas~20K1.10×
17Pennsylvania~90K1.07×
18Massachusetts~50K1.07×
19Minnesota~40K1.02×
20New Jersey~70K1.01×
21Colorado~40K0.99×
22South Carolina~40K0.99×
23South Dakota~6K0.98×
24Louisiana~30K0.97×
25Oklahoma~30K0.97×
26Wisconsin~40K0.96×
27North Dakota~5K0.95×
28Missouri~40K0.94×
29West Virginia~10K0.93×
30Arkansas~20K0.92×
31Mississippi~20K0.91×
32Iowa~20K0.89×
33Alaska~5K0.89×
34North Carolina~70K0.88×
35Nevada~20K0.88×
36Connecticut~20K0.87×
37Nebraska~10K0.85×
38Utah~20K0.84×
39Alabama~30K0.83×
40Oregon~20K0.83×
41Montana~6K0.83×
42Indiana~40K0.82×
43New Hampshire~8K0.82×
44Maine~7K0.82×
45Rhode Island~7K0.82×
46Delaware~6K0.81×
47Maryland~30K0.78×
48Virginia~50K0.76×
49Washington~40K0.73×
50Michigan~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Escape the room, United States
0.71×1.00×4.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Escape the room audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Escape the room audience
#·InterestCategoryAffinity×
01At Home FurnishingsKids & Family63.84×
02Tatsuro YamashitaMusic & Radio45.29×
03Escape GamesGames38.09×
04Kenshi YonezuMusic & Radio29.94×
05Socket wrenchHome & Garden20.57×
06Style (TV series)Movies & TV13.84×
07Horton Hears a Who! (film)Movies & TV13.77×
08Actor VijayMovies & TV13.73×
09Tyre, LebanonTravel & Leisure12.85×
10High Point MarketHome & Garden11.74×
11Folding chairHome & Garden11.39×
12Planter (farm implement)Home & Garden10.02×
13CockroachPets & Animals8.99×
14GazeboHome & Garden8.54×
15Google FlightsTravel & Leisure7.23×
16Cutting tool (machining)Home & Garden5.15×
17Bob's Discount FurnitureHome & Garden4.02×
18Extra Space StorageHome & Garden3.63×
19Adventure gameGames2.76×
20President of the United StatesPolitics & Society1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Escape the room audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Escape the room audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.59×
Family OrientationCONSERVATISM1.31×
DIY MentalityTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Escape the room audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.96×
Social Media UsageJOY0.97×
PatriotismCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Escape the room have in United States?

Escape the room has an estimated audience of 2,547,727 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Escape the room fans?

55.3% of Escape the room fans are female, 44.7% are male, with an average age of 36.9 years.

03

Which brands do Escape the room fans like most?

Escape the room fans show strongest brand affinity for Google Flights (7.23×), At Home Furnishings (63.84×), and Horton Hears a Who! (film) (13.77×) over the country average.

04

Where do Escape the room fans live in United States?

Escape the room fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Escape the room fans also like?

Beyond Escape the room itself, the audience over-indexes on At Home Furnishings (63.84×), Horton Hears a Who! (film) (13.77×), Socket wrench (20.57×), and Escape Games (38.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Escape the room audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Escape the room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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