Planter (farm implement) Audience in United States

Planter (farm implement) logo

Planter (farm implement) has an estimated audience of 1,840,233 people in United States. 49.2% are female, 50.8% are male, average age 47.1. Top regions: California, Texas, Florida. Top brand affinities: Kihei, Hawaii, Oneida County, New York, Israel, Keen (shoe company), Fairy godmother.

The average Planter (farm implement) fan in United States is 47.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kihei, Hawaii, Oneida County, New York, Israel, with strongest over-indexing on Kihei, Hawaii (81.22× the country average). Demographically, the Planter (farm implement) audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Planter (farm implement) fans

Demographic split for Planter (farm implement) audience in United States
MetricValue
Female49.2%
Male50.8%
Average age47.1
Estimated audience size1,840,233

Audience persona

The typical Planter (farm implement) fan in United States is balanced, around 47.1 years old, with strong DIY Mentality tendencies and a notable affinity for Kihei, Hawaii.

Top regions in United States

Top regions ranked by reach for Planter (farm implement) in United States
RegionReachAffinity
California256,9111.27×
Texas187,3231.18×
Florida142,7771.15×
New York119,1661.16×
Georgia73,3311.29×
Illinois69,1251.13×
Pennsylvania65,1111.05×
North Carolina62,3131.13×
New Jersey61,6781.32×
Ohio54,6970.96×
Virginia49,6731.11×
Michigan48,2931×
Washington40,0991.09×
Massachusetts39,1991.08×
Tennessee36,8691×
Arizona36,3100.97×
Indiana32,2580.96×
Missouri31,9001.08×
Maryland31,1430.98×
South Carolina30,3331.1×
Minnesota29,0711.1×
Wisconsin27,0380.98×
Alabama26,7201.04×
Colorado26,4670.91×
Louisiana25,7661.09×
Kentucky22,8680.99×
Connecticut20,4621.11×
Arkansas20,3201.34×
Oregon20,1190.95×
Oklahoma19,9760.98×
Mississippi18,4661.22×
Nevada15,4610.87×
Kansas15,1931.05×
Iowa14,5100.96×
Utah12,4700.76×
Nebraska9,1060.99×
New Mexico8,5250.92×
Idaho7,8790.85×
West Virginia7,3270.86×
New Hampshire6,9690.96×
Hawaii6,0950.77×
Washington, District of Columbia5,8951.07×
Maine5,5720.85×
Rhode Island5,2820.9×
Delaware4,8700.96×
Montana4,1280.81×
South Dakota3,7790.89×
North Dakota3,4120.9×
Vermont2,2700.7×
Alaska2,1590.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Planter (farm implement) audience
BrandAffinityCategory
Kihei, Hawaii81.22×Travel & Leisure
Oneida County, New York22.27×
Israel2.91×Travel & Leisure
Keen (shoe company)8.88×Fashion & Accessoires
Fairy godmother5.49×Literature
Pillow1.56×Home & Garden
Preta Gil13.51×Music & Radio
Inmotion13.77×Technology & Electronics
Keith Stanfield3.82×Movies & TV
Jeep Wagoneer3.17×Cars & Mobility
Keeper (password manager)3.53×Technology & Electronics
Historic site2.34×Arts & Culture
Jesse Plemons1.86×Movies & TV
Nebraska Cornhuskers football1.89×Sports
Vocal harmony2.16×Music & Radio
Governor of Michigan3.51×Politics & Society
MK1.97×Music & Radio
Glossier2.43×Beauty & Wellness
Wikia1.54×Internet & Social Media
Urban horticulture1.62×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Planter (farm implement) audience
TraitClusterScore
DIY MentalityTHRILL1.48
SustainabilityBALANCE1.38
Design AffinityPREMIUM1.36
CreativityOPEN1.29
Price SensitivityPREMIUM1.29
Family OrientationCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Planter (farm implement)
CountryShare
United States37.8%
Australia10.7%
United Kingdom7.8%

See Planter (farm implement) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Planter (farm implement) have in United States?

Planter (farm implement) has an estimated audience of 1,840,233 people in United States, concentrated in California and Texas.

What is the gender split and age of Planter (farm implement) fans?

49.2% of Planter (farm implement) fans are female, 50.8% are male, with an average age of 47.1 years.

Which brands do Planter (farm implement) fans like most?

Planter (farm implement) fans show strongest brand affinity for Kihei, Hawaii (81.22×), Oneida County, New York (22.27×), and Israel (2.91×) over the country average.

Where do Planter (farm implement) fans live in United States?

Planter (farm implement) fans in United States are most concentrated in California (reach 256,911), Texas (reach 187,323), and Florida (reach 142,777). These three regions account for the largest share of the active audience.

What other brands do Planter (farm implement) fans also like?

Beyond Planter (farm implement) itself, the audience over-indexes on Oneida County, New York (22.27×), Israel (2.91×), Keen (shoe company) (8.88×), and Fairy godmother (5.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Planter (farm implement). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.