Rascasse Audience Intelligence

Planter (farm implement) Audience in United States

A data profile of the people who buy, follow and care about Planter (farm implement) in United States — modelled from more than twelve digital signal sources. Planter (farm implement) has an estimated audience of 1,840,233 people in United States.

#6614among Topic in United States#838in Home & Garden

The average Planter (farm implement) fan in United States is 47.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jimmy Page, Tractor Supply Company, Rural King, with strongest over-indexing on Jimmy Page (107.54× the country average).

Demographically, the Planter (farm implement) audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as DIY Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Planter (farm implement) fan in United States is balanced, around 47.1 years old, with strong DIY Mentality tendencies and a notable affinity for Jimmy Page.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Planter (farm implement) profile in United States.

Audience size
1.8M
in United States
Gender
49.2%♀
50.8% male
Age
47.1
average years
Country rank
#15212
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Planter (farm implement) fans

49.2% are female, 50.8% are male, average age 47.1.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Planter (farm implement) audience in United States
MetricValue
Female49.2%
Male50.8%
Average age47.1
Estimated audience size1,840,233
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Planter (farm implement) audience in United States
Age bracketShare%
16-197%
20-2911%
30-3916%
40-4924%
50+41%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Planter (farm implement) audience comes from United States.

Worldwide audience distribution share by country for Planter (farm implement)
CountryShare
United States37.8%
Australia10.7%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Planter (farm implement) audience in United States is strongest.

Fig. 05

Top regions by affinity

Planter (farm implement) fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~30K1.87×
02Georgia~70K1.29×
03Mississippi~20K1.25×
04California~200K1.21×
05New Jersey~60K1.20×
06Texas~200K1.15×
07Louisiana~30K1.15×
08Florida~100K1.10×
09Kansas~20K1.10×
10Illinois~70K1.09×
11Missouri~30K1.09×
12North Carolina~60K1.08×
13South Carolina~30K1.07×
14Virginia~50K1.06×
15New York~100K1.05×
16Connecticut~20K1.05×
17Washington~40K1.03×
18Massachusetts~40K1.03×
19Minnesota~30K1.03×
20Washington, District of Columbia~6K1.03×
21Alabama~30K1.02×
22Oklahoma~20K1.02×
23Pennsylvania~60K1.00×
24Tennessee~40K0.99×
25Kentucky~20K0.99×
26Nebraska~9K0.99×
27Delaware~5K0.98×
28Maryland~30K0.96×
29Iowa~10K0.96×
30New Hampshire~7K0.96×
31Rhode Island~6K0.96×
32South Dakota~4K0.96×
33Arizona~40K0.95×
34Wisconsin~30K0.95×
35New Mexico~9K0.95×
36Michigan~50K0.94×
37Indiana~30K0.94×
38North Dakota~4K0.94×
39Oregon~20K0.92×
40Ohio~50K0.91×
41Maine~6K0.91×
42West Virginia~8K0.90×
43Colorado~30K0.88×
44Nevada~20K0.88×
45Idaho~8K0.88×
46Montana~4K0.87×
47Vermont~3K0.83×
48Hawaii~6K0.81×
49Utah~10K0.79×
50Alaska~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Planter (farm implement), United States
0.75×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Planter (farm implement) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Planter (farm implement) audience
#·InterestCategoryAffinity×
01Jimmy PageMusic & Radio107.54×
02Mills Fleet FarmShopping19.51×
03R+L CarriersBusiness & Career14.62×
04Snow blowerHome & Garden14.52×
05GazeboHome & Garden12.83×
06WEBstaurantStoreBusiness & Career11.39×
07Escape the roomGames10.02×
08Tractor Supply CompanyShopping9.92×
09Rural KingHome & Garden9.89×
10KubotaCars & Mobility9.55×
11LoggingTechnology & Electronics8.45×
12PergolaHome & Garden7.42×
13ExcavatorCars & Mobility6.72×
14Public StorageBusiness & Career6.49×
15FertilizerHome & Garden6.48×
16Lawn mowerHome & Garden4.15×
17MenardsHome & Garden2.80×
18Hardware storeHome & Garden2.76×
19LivestockPets & Animals2.59×
20NatureHome & Garden1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Planter (farm implement) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Planter (farm implement) audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.75×
SustainabilityBALANCE1.56×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Planter (farm implement) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Early Adopter MentalityPOWER0.90×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Planter (farm implement) have in United States?

Planter (farm implement) has an estimated audience of 1,840,233 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Planter (farm implement) fans?

49.2% of Planter (farm implement) fans are female, 50.8% are male, with an average age of 47.1 years.

03

Which brands do Planter (farm implement) fans like most?

Planter (farm implement) fans show strongest brand affinity for Jimmy Page (107.54×), Tractor Supply Company (9.92×), and Rural King (9.89×) over the country average.

04

Where do Planter (farm implement) fans live in United States?

Planter (farm implement) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Planter (farm implement) fans also like?

Beyond Planter (farm implement) itself, the audience over-indexes on Tractor Supply Company (9.92×), Rural King (9.89×), Logging (8.45×), and Pergola (7.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Planter (farm implement) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Planter (farm implement). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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