Rascasse Audience Intelligence

Mills Fleet Farm Target Market in United States

A data profile of the people who buy, follow and care about Mills Fleet Farm in United States — modelled from more than twelve digital signal sources. Mills Fleet Farm has an estimated audience of 642,603 people in United States.

#3246among Brand in United States#457in Shopping

The average Mills Fleet Farm fan in United States is 46.5 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Iowa, Wisconsin.

Top brand affinities include Canal J, International University of Business Agriculture and Technology, Rural King, with strongest over-indexing on Canal J (4809.52× the country average).

Demographically, the Mills Fleet Farm audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mills Fleet Farm fan in United States is more male, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Canal J.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mills Fleet Farm profile in United States.

Audience size
643K
in United States
Gender
36.7%♀
63.3% male
Age
46.5
average years
Country rank
#31514
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mills Fleet Farm

36.7% are female, 63.3% are male, average age 46.5.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for Mills Fleet Farm audience in United States
MetricValue
Female36.7%
Male63.3%
Average age46.5
Estimated audience size642,603
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Mills Fleet Farm audience in United States
Age bracketShare%
16-1912%
20-2910%
30-3915%
40-4920%
50+44%
Fig. 04

Worldwide distribution

95.4%

of the worldwide Mills Fleet Farm audience comes from United States.

Worldwide audience distribution share by country for Mills Fleet Farm
CountryShare
United States95.4%
China2.8%
India0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mills Fleet Farm audience in United States is strongest.

Fig. 05

Top regions by affinity

Mills Fleet Farm customers by region in United States
#RegionReachAffinity×
01Minnesota~200K19.02×
02Iowa~70K14.09×
03Wisconsin~60K6.49×
04North Dakota~7K5.66×
05South Dakota~3K2.03×
06Rhode Island~2K0.94×
07Vermont~1K0.92×
08New Hampshire~2K0.91×
09New Mexico~3K0.90×
10West Virginia~3K0.90×
11Hawaii~2K0.90×
12Maine~2K0.90×
13Delaware~2K0.90×
14Alaska~1K0.90×
15Idaho~3K0.89×
16Montana~2K0.89×
17Connecticut~6K0.87×
18Washington, District of Columbia~2K0.86×
19Maryland~9K0.85×
20Mississippi~5K0.85×
21Oregon~6K0.84×
22Nevada~5K0.84×
23South Carolina~8K0.83×
24Utah~5K0.81×
25Kentucky~6K0.79×
26Massachusetts~10K0.78×
27Louisiana~6K0.78×
28Arkansas~4K0.77×
29New Jersey~10K0.75×
30Oklahoma~5K0.73×
31Washington~9K0.72×
32Nebraska~2K0.69×
33Alabama~6K0.68×
34Kansas~3K0.67×
35Georgia~10K0.66×
36Pennsylvania~10K0.65×
37Virginia~10K0.65×
38Tennessee~8K0.61×
39Indiana~7K0.60×
40Colorado~6K0.60×
41North Carolina~10K0.57×
42Ohio~10K0.53×
43Arizona~7K0.52×
44Missouri~5K0.49×
45Florida~20K0.44×
46California~30K0.43×
47New York~20K0.42×
48Michigan~7K0.42×
49Illinois~8K0.36×
50Texas~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Mills Fleet Farm, United States
0.34×1.00×19.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mills Fleet Farm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mills Fleet Farm audience
#·InterestCategoryAffinity×
01Canal JKids & Family4809.52×
02Green FarmGames96.90×
03International University of Business Agriculture and TechnologyBusiness & Career89.69×
04Blain's Farm and FleetShopping66.22×
05Farm Bureau LivePOI47.31×
06Intensive pig farmingPolitics & Society43.65×
07BeefmasterPets & Animals39.79×
08Shrimp farmingFood & Beverages34.94×
09BrangusPets & Animals31.26×
10Perdue FarmsFood & Beverages24.97×
11Rural KingHome & Garden20.64×
12Planter (farm implement)Home & Garden19.51×
13The Deer HunterMovies & TV18.97×
14Intensive animal farmingFood & Beverages16.76×
15Pig farmingPolitics & Society10.92×
16Tractor Supply CompanyShopping8.87×
17Dairy farmingFood & Beverages8.32×
18MenardsHome & Garden8.31×
19Kwik TripShopping6.73×
20Poultry farmingPolitics & Society5.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mills Fleet Farm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mills Fleet Farm audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
Need for SecurityCONSERVATISM1.51×
DIY MentalityTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mills Fleet Farm audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Early Adopter MentalityPOWER0.89×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mills Fleet Farm's target market in United States?

Mills Fleet Farm's target market in United States covers an estimated 642,603 people, concentrated in Minnesota and Iowa.

02

What is the gender split and age of Mills Fleet Farm customers?

36.7% of the Mills Fleet Farm audience are female, 63.3% are male, with an average age of 46.5 years.

03

Which brands do Mills Fleet Farm fans like most?

Mills Fleet Farm fans show strongest brand affinity for Canal J (4809.52×), International University of Business Agriculture and Technology (89.69×), and Rural King (20.64×) over the country average.

04

Where do Mills Fleet Farm fans live in United States?

Mills Fleet Farm fans in United States are most concentrated in Minnesota (reach ~200K), Iowa (reach ~70K), and Wisconsin (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mills Fleet Farm fans also like?

Beyond Mills Fleet Farm itself, the audience over-indexes on International University of Business Agriculture and Technology (89.69×), Rural King (20.64×), Blain's Farm and Fleet (66.22×), and Menards (8.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mills Fleet Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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