Mills Fleet Farm Audience in United States

Mills Fleet Farm logo

Mills Fleet Farm has an estimated audience of 640,708 people in United States. 36.7% are female, 63.3% are male, average age 46.5. Top regions: Minnesota, Iowa, Wisconsin. Top brand affinities: Canal J, International University of Business Agriculture and Technology, Rural King, Blain's Farm and Fleet, Menards.

The average Mills Fleet Farm fan in United States is 46.5 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Iowa, Wisconsin. Top brand affinities include Canal J, International University of Business Agriculture and Technology, Rural King, with strongest over-indexing on Canal J (4809.52× the country average). Demographically, the Mills Fleet Farm audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Mills Fleet Farm fans

Demographic split for Mills Fleet Farm audience in United States
MetricValue
Female36.7%
Male63.3%
Average age46.5
Estimated audience size640,708

Audience persona

The typical Mills Fleet Farm fan in United States is more male, around 46.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Canal J.

Top regions in United States

Top regions ranked by reach for Mills Fleet Farm in United States
RegionReachAffinity
Minnesota178,74319.47×
Iowa74,47314.11×
Wisconsin64,0526.64×
North Dakota7,9636.05×
Illinois5,9650.28×
South Dakota3,0802.08×
Nebraska1,8450.57×
Texas1,8210.03×
Michigan1,3830.08×
Florida1,1630.03×
California1,0690.02×
Missouri1,0510.1×
New York9840.03×
Ohio7980.04×
North Carolina7400.04×
Arizona6800.05×
Indiana6130.05×
Tennessee5740.04×
Kansas5220.1×
Colorado5100.05×
Georgia4660.02×
Pennsylvania4440.02×
Virginia3920.03×
Oklahoma3780.05×
Arkansas3470.07×
Alabama3330.04×
Washington3150.02×
Louisiana2800.03×
Massachusetts2750.02×
Utah2250.04×
Kentucky2230.03×
New Jersey2150.01×
Mississippi1850.03×
South Carolina1790.02×
Nevada1510.02×
Oregon1420.02×
Connecticut1300.02×
Maryland1250.01×
Montana1090.06×
Alaska1070.08×
Idaho990.03×
West Virginia990.03×
Hawaii950.03×
Wyoming940.1×
New Mexico860.03×
Maine860.04×
Vermont770.07×
Delaware770.04×
New Hampshire740.03×
Washington, District of Columbia690.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mills Fleet Farm audience
BrandAffinityCategory
Canal J4809.52×Kids & Family
International University of Business Agriculture and Technology89.69×Business & Career
Rural King20.64×Home & Garden
Blain's Farm and Fleet66.22×Shopping
Menards8.31×Home & Garden
Green Farm96.9×Games
Tractor Supply Company8.87×Shopping
Pig farming10.92×Politics & Society
Farm Bureau Live47.31×
Shrimp farming34.94×Food & Beverages
Dairy farming8.32×Food & Beverages
Planter (farm implement)19.51×Home & Garden
Intensive animal farming16.76×Food & Beverages
Intensive pig farming43.65×Politics & Society
Beefmaster39.79×Pets & Animals
Poultry farming5.5×Politics & Society
Brangus31.26×Pets & Animals
Lowe's2.31×Shopping
The Deer Hunter18.97×Movies & TV
Kwik Trip6.73×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mills Fleet Farm audience
TraitClusterScore
Convenience OrientationPREMIUM1.47
Family OrientationCONSERVATISM1.42
DIY MentalityTHRILL1.39
Career OrientationPOWER1.27
Community OrientationOPEN1.24
IndulgenceJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Mills Fleet Farm
CountryShare
United States95.4%
China2.8%
India0.2%

See Mills Fleet Farm audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Mills Fleet Farm have in United States?

Mills Fleet Farm has an estimated audience of 640,708 people in United States, concentrated in Minnesota and Iowa.

What is the gender split and age of Mills Fleet Farm fans?

36.7% of Mills Fleet Farm fans are female, 63.3% are male, with an average age of 46.5 years.

Which brands do Mills Fleet Farm fans like most?

Mills Fleet Farm fans show strongest brand affinity for Canal J (4809.52×), International University of Business Agriculture and Technology (89.69×), and Rural King (20.64×) over the country average.

Where do Mills Fleet Farm fans live in United States?

Mills Fleet Farm fans in United States are most concentrated in Minnesota (reach 178,743), Iowa (reach 74,473), and Wisconsin (reach 64,052). These three regions account for the largest share of the active audience.

What other brands do Mills Fleet Farm fans also like?

Beyond Mills Fleet Farm itself, the audience over-indexes on International University of Business Agriculture and Technology (89.69×), Rural King (20.64×), Blain's Farm and Fleet (66.22×), and Menards (8.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mills Fleet Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.