Rascasse Audience Intelligence

Farm Bureau Live Audience in United States

A data profile of the people who buy, follow and care about Farm Bureau Live in United States — modelled from more than twelve digital signal sources. Farm Bureau Live has an estimated audience of 349,385 people in United States.

#5101among POI in United States

The average Farm Bureau Live fan in United States is 45.2 years old, more male, and lives primarily in Virginia.

The audience is concentrated in Virginia, California, Texas.

Top brand affinities include Rural King, Menards, Rocky Mountain National Park, with strongest over-indexing on Rural King (19.85× the country average).

Demographically, the Farm Bureau Live audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Farm Bureau Live fan in United States is more male, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Rural King.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Farm Bureau Live profile in United States.

Audience size
349K
in United States
Gender
37.0%♀
63.0% male
Age
45.2
average years
Country rank
#44661
POI in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Farm Bureau Live fans

37.0% are female, 63.0% are male, average age 45.2.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Farm Bureau Live audience in United States
MetricValue
Female37.0%
Male63.0%
Average age45.2
Estimated audience size349,385
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Farm Bureau Live audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3915%
40-4920%
50+40%
Fig. 04

Worldwide distribution

54.5%

of the worldwide Farm Bureau Live audience comes from United States.

Worldwide audience distribution share by country for Farm Bureau Live
CountryShare
United States54.5%
Japan13.5%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Farm Bureau Live audience in United States is strongest.

Fig. 05

Top regions by affinity

Farm Bureau Live fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~60K7.12×
02West Virginia~2K1.40×
03Washington, District of Columbia~1K1.22×
04Delaware~1K1.11×
05Maryland~7K1.10×
06Montana<1K1.03×
07North Carolina~10K1.02×
08Connecticut~4K1.02×
09Rhode Island~1K1.02×
10Minnesota~5K1.00×
11Louisiana~4K1.00×
12Mississippi~3K1.00×
13Kansas~3K1.00×
14Idaho~2K1.00×
15New Mexico~2K1.00×
16Nebraska~2K1.00×
17Hawaii~1K1.00×
18Maine~1K1.00×
19Tennessee~7K0.99×
20Indiana~6K0.99×
21Colorado~5K0.99×
22South Carolina~5K0.99×
23Wisconsin~5K0.99×
24Alabama~5K0.99×
25Kentucky~4K0.99×
26Iowa~3K0.99×
27Ohio~10K0.98×
28Georgia~10K0.98×
29Michigan~9K0.98×
30New Jersey~9K0.98×
31Washington~7K0.98×
32Massachusetts~7K0.98×
33Pennsylvania~10K0.97×
34Illinois~10K0.97×
35Florida~20K0.95×
36New York~20K0.95×
37Texas~30K0.94×
38California~40K0.93×
39Vermont0.00×
40Arizona0.00×
41Nevada0.00×
42Wyoming0.00×
43Missouri0.00×
44Alaska0.00×
45North Dakota0.00×
46South Dakota0.00×
47New Hampshire0.00×
48Arkansas0.00×
49Oklahoma0.00×
50Oregon0.00×
Fig. 06

Affinity by region

Affinity by region — Farm Bureau Live, United States
0.93×1.00×7.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Farm Bureau Live audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Farm Bureau Live audience
#·InterestCategoryAffinity×
01Blain's Farm and FleetShopping49.73×
02Mills Fleet FarmShopping47.31×
03Grant'sFood & Beverages38.18×
04Dairy FarmersFood & Beverages22.59×
05Rural KingHome & Garden19.85×
06Rocky Mountain National ParkTravel & Leisure18.97×
07MenardsHome & Garden8.96×
08Tractor Supply CompanyShopping7.67×
09New Year's EveHome & Garden5.48×
10Weather forecastingHome & Garden5.01×
11FedExBusiness & Career4.27×
12Renewable energyBusiness & Career4.04×
13Hardware storeHome & Garden3.65×
14Solar energyHome & Garden3.33×
15Discount storesShopping3.17×
16Mortgage loansBusiness & Career2.97×
17SubwayFood & Beverages2.67×
18Pizza HutFood & Beverages2.47×
19McDonald'sFood & Beverages2.34×
20PinterestInternet & Social Media2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Farm Bureau Live audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Farm Bureau Live audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.37×
PatriotismCONSERVATISM1.99×
DIY MentalityTHRILL1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Farm Bureau Live audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.76×
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Farm Bureau Live have in United States?

Farm Bureau Live has an estimated audience of 349,385 people in United States, concentrated in Virginia and California.

02

What is the gender split and age of Farm Bureau Live fans?

37.0% of Farm Bureau Live fans are female, 63.0% are male, with an average age of 45.2 years.

03

Which brands do Farm Bureau Live fans like most?

Farm Bureau Live fans show strongest brand affinity for Rural King (19.85×), Menards (8.96×), and Rocky Mountain National Park (18.97×) over the country average.

04

Where do Farm Bureau Live fans live in United States?

Farm Bureau Live fans in United States are most concentrated in Virginia (reach ~60K), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Farm Bureau Live fans also like?

Beyond Farm Bureau Live itself, the audience over-indexes on Menards (8.96×), Rocky Mountain National Park (18.97×), Blain's Farm and Fleet (49.73×), and Mills Fleet Farm (47.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Farm Bureau Live audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Farm Bureau Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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