Farm Bureau Live Audience in United States
Farm Bureau Live has an estimated audience of 349,385 people in United States. 37.0% are female, 63.0% are male, average age 45.2. Top brand affinities: Kikar HaShabbat, Governor of Michigan, Cherish (group), Mathcore, Vocal harmony.
Top brand affinities include Kikar HaShabbat, Governor of Michigan, Cherish (group), with strongest over-indexing on Kikar HaShabbat (23.27× the country average). Demographically, the Farm Bureau Live audience skews more male with an average age of 45.2, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
Type: POI
Demographics of Farm Bureau Live fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 45.2 |
| Estimated audience size | 349,385 |
Audience persona
The typical Farm Bureau Live fan in United States is more male, around 45.2 years old, with strong DIY Mentality tendencies and a notable affinity for Kikar HaShabbat.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kikar HaShabbat | 23.27× | News |
| Governor of Michigan | 8.24× | Politics & Society |
| Cherish (group) | 11.11× | Music & Radio |
| Mathcore | 7.63× | Music & Radio |
| Vocal harmony | 4.1× | Music & Radio |
| Wok | 5.63× | Food & Beverages |
| Hipster | 7.61× | Politics & Society |
| El Paso County, Colorado | 10.07× | Travel & Leisure |
| Pillow | 1.64× | Home & Garden |
| Grinch | 3.05× | Movies & TV |
| Tiara | 7.26× | Politics & Society |
| Goop | 3.95× | Internet & Social Media |
| Unique Gifts | 1.7× | Shopping |
| Fairy godmother | 5.26× | Literature |
| headspace | 6.53× | Health |
| Hibachi | 5.38× | Food & Beverages |
| TV Fanatic | 6.83× | Movies & TV |
| Google Home | 4.07× | Technology & Electronics |
| JDSU | 1.92× | Business & Career |
| KICKZ | 12.69× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.52 |
| Convenience Orientation | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.24 |
| Indulgence | JOY | 1.23 |
| Career Orientation | POWER | 1.21 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.5% |
| Japan | 13.5% |
| United Kingdom | 5.1% |
See Farm Bureau Live audiences in other countries
More audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Farm Bureau Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.