Farm Bureau Live Audience in United States
Farm Bureau Live has an estimated audience of 349,385 people in United States. 37.0% are female, 63.0% are male, average age 45.2. Top brand affinities: Capital One, CarGurus, Menards, Google Maps, Rural King.
Top brand affinities include Capital One, CarGurus, Menards, with strongest over-indexing on Capital One (11.36× the country average). Demographically, the Farm Bureau Live audience skews more male with an average age of 45.2, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
Type: POI
Demographics of Farm Bureau Live fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 45.2 |
| Estimated audience size | 349,385 |
Audience persona
The typical Farm Bureau Live fan in United States is more male, around 45.2 years old, with strong DIY Mentality tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 11.36× | Business & Career |
| CarGurus | 15.62× | Cars & Mobility |
| Menards | 11.36× | Home & Garden |
| Google Maps | 8.28× | Internet & Social Media |
| Rural King | 19.68× | Home & Garden |
| Circle K | 13.03× | Shopping |
| Google News | 10.14× | News |
| AccuWeather | 10.49× | Home & Garden |
| Indeed.com | 5.88× | Business & Career |
| Clint Eastwood | 11.77× | Movies & TV |
| Outer Banks | 23.27× | Travel & Leisure |
| Tractor Supply Company | 8.19× | Shopping |
| Enterprise Rent-A-Car | 7.34× | Cars & Mobility |
| Aaron Rodgers | 7.42× | Sports |
| Diane Keaton | 7.09× | Movies & TV |
| John Wayne | 16.57× | Movies & TV |
| Patrick Swayze | 11.96× | Movies & TV |
| Bruce Willis | 6.87× | Movies & TV |
| Billy Bob Thornton | 8.15× | Movies & TV |
| DuckDuckGo | 8.27× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.52 |
| Convenience Orientation | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.24 |
| Indulgence | JOY | 1.23 |
| Career Orientation | POWER | 1.21 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.5% |
| Japan | 13.5% |
| United Kingdom | 5.1% |
See Farm Bureau Live audiences in other countries
More audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Farm Bureau Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.