Blain's Farm and Fleet Audience in United States

Blain's Farm and Fleet logo

Blain's Farm and Fleet has an estimated audience of 767,692 people in United States. 32.4% are female, 67.6% are male, average age 48.6. Top regions: Illinois, Michigan, Wisconsin. Top brand affinities: Rural King, Menards, Mills Fleet Farm, Tractor Supply Company, Pig farming.

The average Blain's Farm and Fleet fan in United States is 48.6 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Michigan, Wisconsin. Top brand affinities include Rural King, Menards, Mills Fleet Farm, with strongest over-indexing on Rural King (26.95× the country average). Demographically, the Blain's Farm and Fleet audience skews more male with an average age of 48.6, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Blain's Farm and Fleet fans

Demographic split for Blain's Farm and Fleet audience in United States
MetricValue
Female32.4%
Male67.6%
Average age48.6
Estimated audience size767,692

Audience persona

The typical Blain's Farm and Fleet fan in United States is more male, around 48.6 years old, with strong DIY Mentality tendencies and a notable affinity for Rural King.

Top regions in United States

Top regions ranked by reach for Blain's Farm and Fleet in United States
RegionReachAffinity
Illinois195,9717.66×
Michigan172,1428.58×
Wisconsin170,87214.79×
Iowa53,8978.52×
Minnesota11,3711.03×
Indiana10,5490.75×
Texas10,0980.15×
Ohio8,2180.35×
Florida6,8730.13×
New York6,8340.16×
California6,1310.07×
Pennsylvania5,8900.23×
Missouri5,4160.44×
North Carolina5,0120.22×
Tennessee4,7260.31×
Georgia3,9330.17×
Virginia3,6890.2×
Kentucky3,4740.36×
Colorado2,5760.21×
Alabama2,3290.22×
New Jersey2,2420.11×
Washington2,2320.14×
Kansas2,2230.37×
Arizona2,1930.14×
Massachusetts2,0600.14×
Oklahoma2,0500.24×
South Carolina1,8870.16×
Louisiana1,8740.19×
Nebraska1,8240.47×
Arkansas1,7380.27×
Maryland1,5280.12×
Mississippi1,4010.22×
Utah1,2840.19×
Oregon1,2340.14×
West Virginia1,1150.31×
Connecticut9900.13×
North Dakota7490.47×
Maine7370.27×
South Dakota7340.41×
Nevada6830.09×
Idaho6730.17×
New Hampshire6270.21×
Montana5800.27×
New Mexico3930.1×
Wyoming3710.33×
Vermont3260.24×
Delaware3190.15×
Rhode Island3070.13×
Hawaii2570.08×
Washington, District of Columbia2140.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blain's Farm and Fleet audience
BrandAffinityCategory
Rural King26.95×Home & Garden
Menards9.8×Home & Garden
Mills Fleet Farm59.72×Shopping
Tractor Supply Company10.03×Shopping
Pig farming10.85×Politics & Society
Farm Bureau Live49.73×
Intensive animal farming16.08×Food & Beverages
Beefmaster39.7×Pets & Animals
Dairy farming6.94×Food & Beverages
Brangus31.34×Pets & Animals
Harbor Freight Tools6.34×Home & Garden
Zetor76.3×Cars & Mobility
Holstein Friesian cattle14.71×Pets & Animals
Lowe's2.18×Shopping
Brown Swiss51.31×Pets & Animals
Power tool3.31×Home & Garden
Wacker Neuson39.97×Business & Career
Poultry farming4.4×Politics & Society
Combine harvester5.3×Business & Career
Logging5.05×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blain's Farm and Fleet audience
TraitClusterScore
DIY MentalityTHRILL1.62
Need for SecurityCONSERVATISM1.37
Convenience OrientationPREMIUM1.35
Family OrientationCONSERVATISM1.33
Price SensitivityPREMIUM1.26
Career OrientationPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Blain's Farm and Fleet
CountryShare
United States97.5%
China1.2%
India0.3%

See Blain's Farm and Fleet audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Blain's Farm and Fleet have in United States?

Blain's Farm and Fleet has an estimated audience of 767,692 people in United States, concentrated in Illinois and Michigan.

What is the gender split and age of Blain's Farm and Fleet fans?

32.4% of Blain's Farm and Fleet fans are female, 67.6% are male, with an average age of 48.6 years.

Which brands do Blain's Farm and Fleet fans like most?

Blain's Farm and Fleet fans show strongest brand affinity for Rural King (26.95×), Menards (9.8×), and Mills Fleet Farm (59.72×) over the country average.

Where do Blain's Farm and Fleet fans live in United States?

Blain's Farm and Fleet fans in United States are most concentrated in Illinois (reach 195,971), Michigan (reach 172,142), and Wisconsin (reach 170,872). These three regions account for the largest share of the active audience.

What other brands do Blain's Farm and Fleet fans also like?

Beyond Blain's Farm and Fleet itself, the audience over-indexes on Menards (9.8×), Mills Fleet Farm (59.72×), Tractor Supply Company (10.03×), and Pig farming (10.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blain's Farm and Fleet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.