Rascasse Audience Intelligence

Blain's Farm and Fleet Target Market in United States

A data profile of the people who buy, follow and care about Blain's Farm and Fleet in United States — modelled from more than twelve digital signal sources. Blain's Farm and Fleet has an estimated audience of 723,774 people in United States.

#3015among Brand in United States#435in Shopping

The average Blain's Farm and Fleet fan in United States is 48.6 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Wisconsin, Michigan.

Top brand affinities include Rural King, Menards, Tractor Supply Company, with strongest over-indexing on Rural King (26.95× the country average).

Demographically, the Blain's Farm and Fleet audience skews more male with an average age of 48.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blain's Farm and Fleet fan in United States is more male, around 48.6 years old, with strong Patriotism tendencies and a notable affinity for Rural King.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blain's Farm and Fleet profile in United States.

Audience size
724K
in United States
Gender
32.4%♀
67.6% male
Age
48.6
average years
Country rank
#29293
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blain's Farm and Fleet

32.4% are female, 67.6% are male, average age 48.6.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Blain's Farm and Fleet audience in United States
MetricValue
Female32.4%
Male67.6%
Average age48.6
Estimated audience size723,774
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Blain's Farm and Fleet audience in United States
Age bracketShare%
16-197%
20-299%
30-3914%
40-4921%
50+49%
Fig. 04

Worldwide distribution

97.4%

of the worldwide Blain's Farm and Fleet audience comes from United States.

Worldwide audience distribution share by country for Blain's Farm and Fleet
CountryShare
United States97.4%
China1.3%
India0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blain's Farm and Fleet audience in United States is strongest.

Fig. 05

Top regions by affinity

Blain's Farm and Fleet customers by region in United States
#RegionReachAffinity×
01Wisconsin~200K15.05×
02Iowa~50K7.97×
03Michigan~200K7.92×
04Illinois~200K7.82×
05Minnesota~10K0.96×
06Alaska~1K0.90×
07Hawaii~3K0.84×
08Vermont~1K0.80×
09Rhode Island~2K0.79×
10North Dakota~1K0.79×
11Indiana~10K0.77×
12South Dakota~1K0.77×
13Washington, District of Columbia~2K0.76×
14Montana~2K0.74×
15Delaware~2K0.74×
16New Mexico~3K0.73×
17New Hampshire~2K0.70×
18Nebraska~3K0.68×
19Idaho~3K0.68×
20West Virginia~2K0.68×
21Maine~2K0.68×
22Nevada~5K0.62×
23Mississippi~4K0.62×
24Arkansas~4K0.58×
25Kansas~3K0.58×
26Connecticut~4K0.55×
27Missouri~7K0.54×
28Utah~4K0.54×
29Louisiana~5K0.53×
30Kentucky~5K0.53×
31Oklahoma~4K0.53×
32Oregon~5K0.51×
33Alabama~5K0.48×
34South Carolina~5K0.47×
35Tennessee~7K0.45×
36Maryland~6K0.45×
37Ohio~10K0.41×
38Colorado~5K0.41×
39Arizona~6K0.40×
40Massachusetts~6K0.39×
41Washington~6K0.38×
42New Jersey~7K0.37×
43Virginia~7K0.36×
44Pennsylvania~9K0.34×
45North Carolina~8K0.34×
46Georgia~8K0.33×
47Florida~10K0.25×
48New York~10K0.25×
49Texas~10K0.22×
50California~20K0.20×
Fig. 06

Affinity by region

Affinity by region — Blain's Farm and Fleet, United States
0.20×1.00×15.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blain's Farm and Fleet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blain's Farm and Fleet audience
#·InterestCategoryAffinity×
01ZetorCars & Mobility76.30×
02Mills Fleet FarmShopping59.72×
03Brown SwissPets & Animals51.31×
04Farm Bureau LivePOI49.73×
05Wacker NeusonBusiness & Career39.97×
06BeefmasterPets & Animals39.70×
07BrangusPets & Animals31.34×
08Rural KingHome & Garden26.95×
09The Deer HunterMovies & TV16.28×
10Intensive animal farmingFood & Beverages16.08×
11Holstein Friesian cattlePets & Animals14.71×
12Pig farmingPolitics & Society10.85×
13Tractor Supply CompanyShopping10.03×
14MenardsHome & Garden9.80×
15Bobcat CompanyHome & Garden7.47×
16Dairy farmingFood & Beverages6.94×
17Harbor Freight ToolsHome & Garden6.34×
18Combine harvesterBusiness & Career5.30×
19Poultry farmingPolitics & Society4.40×
20Power toolHome & Garden3.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blain's Farm and Fleet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blain's Farm and Fleet audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Need for SecurityCONSERVATISM1.39×
Risk AppetiteTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blain's Farm and Fleet audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.80×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Blain's Farm and Fleet's target market in United States?

Blain's Farm and Fleet's target market in United States covers an estimated 723,774 people, concentrated in Illinois and Wisconsin.

02

What is the gender split and age of Blain's Farm and Fleet customers?

32.4% of the Blain's Farm and Fleet audience are female, 67.6% are male, with an average age of 48.6 years.

03

Which brands do Blain's Farm and Fleet fans like most?

Blain's Farm and Fleet fans show strongest brand affinity for Rural King (26.95×), Menards (9.8×), and Tractor Supply Company (10.03×) over the country average.

04

Where do Blain's Farm and Fleet fans live in United States?

Blain's Farm and Fleet fans in United States are most concentrated in Illinois (reach ~200K), Wisconsin (reach ~200K), and Michigan (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Blain's Farm and Fleet fans also like?

Beyond Blain's Farm and Fleet itself, the audience over-indexes on Menards (9.8×), Tractor Supply Company (10.03×), Mills Fleet Farm (59.72×), and Pig farming (10.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Blain's Farm and Fleet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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