Rascasse Audience Intelligence

Beefmaster Audience in United States

A data profile of the people who buy, follow and care about Beefmaster in United States — modelled from more than twelve digital signal sources. Beefmaster has an estimated audience of 365,398 people in United States.

#12681among Topic in United States#613in Pets & Animals

The average Beefmaster fan in United States is 48.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, North Carolina, California.

Top brand affinities include Pocahontas (1995 film), Menards, Rural King, with strongest over-indexing on Pocahontas (1995 film) (136.7× the country average).

Demographically, the Beefmaster audience skews more male with an average age of 48.2, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beefmaster fan in United States is more male, around 48.2 years old, with strong Need for Security tendencies and a notable affinity for Pocahontas (1995 film).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beefmaster profile in United States.

Audience size
365K
in United States
Gender
30.9%♀
69.1% male
Age
48.2
average years
Country rank
#43606
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beefmaster fans

30.9% are female, 69.1% are male, average age 48.2.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Beefmaster audience in United States
MetricValue
Female30.9%
Male69.1%
Average age48.2
Estimated audience size365,398
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Beefmaster audience in United States
Age bracketShare%
16-197%
20-299%
30-3915%
40-4921%
50+47%
Fig. 04

Worldwide distribution

58.3%

of the worldwide Beefmaster audience comes from United States.

Worldwide audience distribution share by country for Beefmaster
CountryShare
United States58.3%
Mexico10.7%
South Africa6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beefmaster audience in United States is strongest.

Fig. 05

Top regions by affinity

Beefmaster fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K4.58×
02North Carolina~30K2.93×
03Oklahoma~10K2.49×
04Arkansas~6K2.07×
05Arizona~10K1.96×
06Missouri~10K1.92×
07Louisiana~8K1.61×
08Mississippi~4K1.44×
09Kansas~4K1.30×
10Idaho~2K1.21×
11Kentucky~5K1.15×
12Alabama~6K1.14×
13New Mexico~2K1.11×
14North Dakota<1K1.11×
15Nebraska~2K1.04×
16South Dakota<1K1.03×
17Tennessee~7K1.02×
18Montana~1K1.02×
19Alaska<1K1.01×
20Iowa~3K1.00×
21Vermont<1K0.99×
22Georgia~10K0.96×
23Delaware<1K0.94×
24West Virginia~2K0.93×
25Utah~3K0.91×
26Rhode Island~1K0.91×
27Maine~1K0.90×
28Hawaii~1K0.89×
29New Hampshire~1K0.89×
30Washington, District of Columbia<1K0.87×
31Indiana~6K0.83×
32Oregon~3K0.83×
33Connecticut~3K0.82×
34Nevada~3K0.79×
35Wisconsin~4K0.78×
36South Carolina~4K0.78×
37Colorado~4K0.76×
38Minnesota~4K0.74×
39Massachusetts~5K0.72×
40Maryland~5K0.72×
41New Jersey~6K0.67×
42Washington~5K0.66×
43Virginia~6K0.65×
44Illinois~8K0.64×
45Michigan~6K0.63×
46Florida~20K0.62×
47Ohio~7K0.62×
48Pennsylvania~7K0.58×
49California~20K0.48×
50New York~10K0.48×
Fig. 06

Affinity by region

Affinity by region — Beefmaster, United States
0.48×1.00×4.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beefmaster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beefmaster audience
#·InterestCategoryAffinity×
01Pocahontas (1995 film)Movies & TV136.70×
02Mills Fleet FarmShopping39.79×
03Blain's Farm and FleetShopping39.70×
04L&L Hawaiian BarbecueFood & Beverages27.14×
05Dairy FarmersFood & Beverages24.96×
06Rural KingHome & Garden17.83×
07Medieval TimesMovies & TV17.58×
08MenardsHome & Garden11.03×
09Kentucky DerbySports10.81×
10Wrangler (jeans)Fashion & Accessoires9.85×
11Tractor Supply CompanyShopping7.15×
12Weather forecastingHome & Garden5.81×
13Lawn mowerHome & Garden5.36×
14Solar energyHome & Garden4.42×
15Rail transportTravel & Leisure4.10×
16Discount TireShopping3.93×
17Veterinary medicineBusiness & Career3.88×
18Ace HardwareHome & Garden3.44×
19LivestockPets & Animals2.69×
20Donald TrumpPolitics & Society1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beefmaster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beefmaster audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.15×
Family OrientationCONSERVATISM2.05×
PatriotismCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beefmaster audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
SustainabilityBALANCE0.73×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beefmaster have in United States?

Beefmaster has an estimated audience of 365,398 people in United States, concentrated in Texas and North Carolina.

02

What is the gender split and age of Beefmaster fans?

30.9% of Beefmaster fans are female, 69.1% are male, with an average age of 48.2 years.

03

Which brands do Beefmaster fans like most?

Beefmaster fans show strongest brand affinity for Pocahontas (1995 film) (136.7×), Menards (11.03×), and Rural King (17.83×) over the country average.

04

Where do Beefmaster fans live in United States?

Beefmaster fans in United States are most concentrated in Texas (reach ~100K), North Carolina (reach ~30K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Beefmaster fans also like?

Beyond Beefmaster itself, the audience over-indexes on Menards (11.03×), Rural King (17.83×), Medieval Times (17.58×), and Tractor Supply Company (7.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Beefmaster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beefmaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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