Beefmaster Audience in United States

Beefmaster logo

Beefmaster has an estimated audience of 365,398 people in United States. 30.9% are female, 69.1% are male, average age 48.2. Top regions: Texas, North Carolina, Arizona. Top brand affinities: Vilas County, Wisconsin, Grinch, Vocal harmony, Governor of Michigan, Cherish (group).

The average Beefmaster fan in United States is 48.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, North Carolina, Arizona. Top brand affinities include Vilas County, Wisconsin, Grinch, Vocal harmony, with strongest over-indexing on Vilas County, Wisconsin (182× the country average). Demographically, the Beefmaster audience skews more male with an average age of 48.2, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Beefmaster fans

Demographic split for Beefmaster audience in United States
MetricValue
Female30.9%
Male69.1%
Average age48.2
Estimated audience size365,398

Audience persona

The typical Beefmaster fan in United States is more male, around 48.2 years old, with strong Family Orientation tendencies and a notable affinity for Vilas County, Wisconsin.

Top regions in United States

Top regions ranked by reach for Beefmaster in United States
RegionReachAffinity
Texas168,9825.38×
North Carolina44,5744.05×
Arizona19,3932.6×
California16,2550.4×
Florida12,8250.52×
Missouri10,6031.8×
Oklahoma10,1832.51×
Georgia8,1850.73×
Louisiana8,0051.7×
Tennessee7,7011.05×
Arkansas7,2432.41×
Alabama6,6071.29×
Illinois5,7690.47×
Kentucky5,1561.13×
Mississippi4,4161.47×
Kansas4,4041.53×
New York4,2150.21×
Indiana4,0810.61×
Colorado3,7330.65×
Ohio3,7190.33×
Virginia3,5000.39×
Pennsylvania3,4170.28×
Washington2,8200.38×
Iowa2,7050.9×
South Carolina2,5930.47×
Minnesota2,5480.49×
Michigan2,5080.26×
Wisconsin2,4950.45×
Oregon2,4370.58×
Idaho2,3961.31×
Utah2,3120.71×
New Mexico2,0821.14×
Nevada1,6830.48×
Nebraska1,6410.9×
Maryland1,5780.25×
New Jersey1,4660.16×
West Virginia1,1920.7×
Massachusetts1,1030.15×
Montana9150.9×
South Dakota9031.07×
North Dakota8791.17×
Alaska8401.07×
Hawaii8040.51×
Wyoming7941.47×
Delaware7490.74×
Connecticut7340.2×
Maine7250.55×
New Hampshire6930.48×
Rhode Island6690.58×
Vermont6581.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beefmaster audience
BrandAffinityCategory
Vilas County, Wisconsin182×Travel & Leisure
Grinch4.54×Movies & TV
Vocal harmony4.9×Music & Radio
Governor of Michigan7.88×Politics & Society
Cherish (group)11×Music & Radio
Pillow2.07×Home & Garden
El Paso County, Colorado11.03×Travel & Leisure
Hibachi6.58×Food & Beverages
Wok5.45×Food & Beverages
Google Home5.34×Technology & Electronics
Historic site3.45×Arts & Culture
Tiara6.99×Politics & Society
headspace6.7×Health
Goop3.73×Internet & Social Media
Hipster6.71×Politics & Society
San Pellegrino5.04×Food & Beverages
Unique Gifts1.64×Shopping
Grace Slick5.25×Music & Radio
Trimble County, Kentucky13.7×Travel & Leisure
TV Fanatic6.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beefmaster audience
TraitClusterScore
Family OrientationCONSERVATISM1.72
Need for SecurityCONSERVATISM1.54
DIY MentalityTHRILL1.2
Career OrientationPOWER1.16
Convenience OrientationPREMIUM1.13
SpiritualityBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Beefmaster
CountryShare
United States58.4%
Mexico10.7%
South Africa6.6%

See Beefmaster audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Beefmaster have in United States?

Beefmaster has an estimated audience of 365,398 people in United States, concentrated in Texas and North Carolina.

What is the gender split and age of Beefmaster fans?

30.9% of Beefmaster fans are female, 69.1% are male, with an average age of 48.2 years.

Which brands do Beefmaster fans like most?

Beefmaster fans show strongest brand affinity for Vilas County, Wisconsin (182×), Grinch (4.54×), and Vocal harmony (4.9×) over the country average.

Where do Beefmaster fans live in United States?

Beefmaster fans in United States are most concentrated in Texas (reach 168,982), North Carolina (reach 44,574), and Arizona (reach 19,393). These three regions account for the largest share of the active audience.

What other brands do Beefmaster fans also like?

Beyond Beefmaster itself, the audience over-indexes on Grinch (4.54×), Vocal harmony (4.9×), Governor of Michigan (7.88×), and Cherish (group) (11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beefmaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.