Rascasse Audience Intelligence

L&L Hawaiian Barbecue Target Market in United States

A data profile of the people who buy, follow and care about L&L Hawaiian Barbecue in United States — modelled from more than twelve digital signal sources. L&L Hawaiian Barbecue has an estimated audience of 1,547,705 people in United States.

#1802among Brand in United States#1024in Food & Beverages

The average L&L Hawaiian Barbecue fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Hawaii, Washington.

Top brand affinities include Murphy’s Law, Billy Sims BBQ, Hsinchu, with strongest over-indexing on Murphy’s Law (197.44× the country average).

Demographically, the L&L Hawaiian Barbecue audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical L&L Hawaiian Barbecue fan in United States is more female, around 42.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Murphy’s Law.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the L&L Hawaiian Barbecue profile in United States.

Audience size
1.5M
in United States
Gender
57.5%♀
42.5% male
Age
42.3
average years
Country rank
#17323
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of L&L Hawaiian Barbecue

57.5% are female, 42.5% are male, average age 42.3.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for L&L Hawaiian Barbecue audience in United States
MetricValue
Female57.5%
Male42.5%
Average age42.3
Estimated audience size1,547,705
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the L&L Hawaiian Barbecue audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4927%
50+23%
Fig. 04

Worldwide distribution

91.8%

of the worldwide L&L Hawaiian Barbecue audience comes from United States.

Worldwide audience distribution share by country for L&L Hawaiian Barbecue
CountryShare
United States91.8%
China1.4%
Japan1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the L&L Hawaiian Barbecue audience in United States is strongest.

Fig. 05

Top regions by affinity

L&L Hawaiian Barbecue customers by region in United States
#RegionReachAffinity×
01Hawaii~200K36.64×
02Nevada~50K3.45×
03Colorado~50K2.38×
04Washington~60K2.22×
05California~300K2.17×
06South Dakota~3K0.89×
07North Dakota~3K0.89×
08Vermont~2K0.89×
09West Virginia~6K0.87×
10Maine~4K0.87×
11New Hampshire~5K0.86×
12Delaware~3K0.86×
13Rhode Island~4K0.84×
14Mississippi~10K0.82×
15Montana~3K0.80×
16Arkansas~9K0.75×
17Iowa~9K0.72×
18Nebraska~5K0.70×
19Louisiana~10K0.65×
20Connecticut~9K0.63×
21Alaska~2K0.62×
22Oklahoma~10K0.60×
23Kansas~7K0.59×
24Wisconsin~10K0.56×
25Kentucky~10K0.55×
26Maryland~10K0.52×
27Minnesota~10K0.50×
28Idaho~4K0.49×
29Indiana~10K0.47×
30Georgia~20K0.44×
31Michigan~20K0.44×
32Massachusetts~10K0.44×
33Texas~50K0.41×
34Utah~5K0.41×
35New Mexico~3K0.41×
36Virginia~10K0.40×
37Missouri~9K0.40×
38Ohio~20K0.39×
39Arizona~10K0.38×
40Alabama~7K0.37×
41Washington, District of Columbia~2K0.37×
42Tennessee~10K0.36×
43South Carolina~7K0.33×
44Oregon~5K0.33×
45Pennsylvania~20K0.31×
46New Jersey~9K0.25×
47Illinois~10K0.23×
48New York~20K0.20×
49Florida~20K0.19×
50North Carolina~7K0.16×
Fig. 06

Affinity by region

Affinity by region — L&L Hawaiian Barbecue, United States
0.16×1.00×36.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the L&L Hawaiian Barbecue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for L&L Hawaiian Barbecue audience
#·InterestCategoryAffinity×
01HsinchuTravel & Leisure340.04×
02Billy Sims BBQFood & Beverages231.73×
03Fresh Meat (TV series)Movies & TV216.44×
04Murphy’s LawMusic & Radio197.44×
05Dr. KnowMusic & Radio197.44×
06Hoshino ResortsTravel & Leisure134.47×
07Man vs FoodMovies & TV101.87×
08FrangoFood & Beverages99.35×
09Barbeques GaloreHome & Garden85.45×
10South Pacific (musical)Music & Radio83.56×
11ExoticaMovies & TV64.38×
12Fiji AirwaysTravel & Leisure60.75×
13Dinosaur BBQFood & Beverages39.83×
14PostmatesFood & Beverages38.88×
15Black Angus SteakhouseFood & Beverages35.92×
16Saltgrass Steak HouseFood & Beverages35.47×
17Logan's RoadhouseFood & Beverages29.00×
18Seasons 52Food & Beverages20.35×
19Resistance (series)Games14.27×
20Panda ExpressFood & Beverages7.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the L&L Hawaiian Barbecue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by L&L Hawaiian Barbecue audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.38×
IndulgenceJOY1.31×
Urban LifestyleOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by L&L Hawaiian Barbecue audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Community OrientationOPEN0.89×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is L&L Hawaiian Barbecue's target market in United States?

L&L Hawaiian Barbecue's target market in United States covers an estimated 1,547,705 people, concentrated in California and Hawaii.

02

What is the gender split and age of L&L Hawaiian Barbecue customers?

57.5% of the L&L Hawaiian Barbecue audience are female, 42.5% are male, with an average age of 42.3 years.

03

Which brands do L&L Hawaiian Barbecue fans like most?

L&L Hawaiian Barbecue fans show strongest brand affinity for Murphy’s Law (197.44×), Billy Sims BBQ (231.73×), and Hsinchu (340.04×) over the country average.

04

Where do L&L Hawaiian Barbecue fans live in United States?

L&L Hawaiian Barbecue fans in United States are most concentrated in California (reach ~300K), Hawaii (reach ~200K), and Washington (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do L&L Hawaiian Barbecue fans also like?

Beyond L&L Hawaiian Barbecue itself, the audience over-indexes on Billy Sims BBQ (231.73×), Hsinchu (340.04×), Fresh Meat (TV series) (216.44×), and Saltgrass Steak House (35.47×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for L&L Hawaiian Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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