L&L Hawaiian Barbecue Audience in United States

L&L Hawaiian Barbecue logo

L&L Hawaiian Barbecue has an estimated audience of 1,440,183 people in United States. 57.5% are female, 42.5% are male, average age 42.3. Top regions: California, Hawaii, Washington. Top brand affinities: Murphy’s Law, Billy Sims BBQ, Hsinchu, Fresh Meat (TV series), Saltgrass Steak House.

The average L&L Hawaiian Barbecue fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Hawaii, Washington. Top brand affinities include Murphy’s Law, Billy Sims BBQ, Hsinchu, with strongest over-indexing on Murphy’s Law (197.44× the country average). Demographically, the L&L Hawaiian Barbecue audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of L&L Hawaiian Barbecue fans

Demographic split for L&L Hawaiian Barbecue audience in United States
MetricValue
Female57.5%
Male42.5%
Average age42.3
Estimated audience size1,440,183

Audience persona

The typical L&L Hawaiian Barbecue fan in United States is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Murphy’s Law.

Top regions in United States

Top regions ranked by reach for L&L Hawaiian Barbecue in United States
RegionReachAffinity
California360,5922.28×
Hawaii224,84136.32×
Washington63,6782.2×
Texas62,2310.5×
Colorado55,7712.46×
Nevada49,0783.52×
New York27,3600.34×
Virginia16,4650.47×
Georgia14,9590.34×
Maryland12,2520.49×
Arizona10,2970.35×
Oregon4,4870.27×
North Carolina3,9440.09×
New Mexico2,1000.29×
Florida1,6050.02×
New Jersey1,4440.04×
Washington, District of Columbia1,1580.27×
Illinois1,0490.02×
South Carolina9880.05×
Pennsylvania7040.01×
Alabama6700.03×
Ohio4780.01×
Tennessee4700.02×
Michigan4610.01×
Utah4590.04×
Idaho4510.06×
Massachusetts4050.01×
Indiana3780.01×
Missouri3540.02×
Alaska3510.11×
Kentucky3510.02×
Minnesota3030.01×
Wisconsin2790.01×
Oklahoma2730.02×
Kansas2560.02×
Louisiana2130.01×
Connecticut2020.01×
Nebraska1450.02×
Iowa1390.01×
Wyoming1210.06×
Arkansas1180.01×
Mississippi850.01×
Montana800.02×
Rhode Island660.01×
West Virginia570.01×
Delaware530.01×
Maine520.01×
New Hampshire470.01×
South Dakota450.01×
North Dakota440.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for L&L Hawaiian Barbecue audience
BrandAffinityCategory
Murphy’s Law197.44×Music & Radio
Billy Sims BBQ231.73×Food & Beverages
Hsinchu340.04×Travel & Leisure
Fresh Meat (TV series)216.44×Movies & TV
Saltgrass Steak House35.47×Food & Beverages
Man vs Food101.87×Movies & TV
Panda Express7.34×Food & Beverages
Logan's Roadhouse29×Food & Beverages
Postmates38.88×Food & Beverages
Exotica64.38×Movies & TV
Fiji Airways60.75×Travel & Leisure
Seasons 5220.35×Food & Beverages
Black Angus Steakhouse35.92×Food & Beverages
Resistance (series)14.27×Games
Barbeques Galore85.45×Home & Garden
Dinosaur BBQ39.83×Food & Beverages
Hoshino Resorts134.47×Travel & Leisure
Frango99.35×Food & Beverages
South Pacific (musical)83.56×Music & Radio
Ground meat8.44×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by L&L Hawaiian Barbecue audience
TraitClusterScore
IndulgenceJOY1.66
Urban LifestyleOPEN1.63
Price SensitivityPREMIUM1.49
ExtroversionTHRILL1.47
TravellingTHRILL1.43
Healthy LifestyleBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for L&L Hawaiian Barbecue
CountryShare
United States92.1%
China1.5%
Japan1.1%

See L&L Hawaiian Barbecue audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does L&L Hawaiian Barbecue have in United States?

L&L Hawaiian Barbecue has an estimated audience of 1,440,183 people in United States, concentrated in California and Hawaii.

What is the gender split and age of L&L Hawaiian Barbecue fans?

57.5% of L&L Hawaiian Barbecue fans are female, 42.5% are male, with an average age of 42.3 years.

Which brands do L&L Hawaiian Barbecue fans like most?

L&L Hawaiian Barbecue fans show strongest brand affinity for Murphy’s Law (197.44×), Billy Sims BBQ (231.73×), and Hsinchu (340.04×) over the country average.

Where do L&L Hawaiian Barbecue fans live in United States?

L&L Hawaiian Barbecue fans in United States are most concentrated in California (reach 360,592), Hawaii (reach 224,841), and Washington (reach 63,678). These three regions account for the largest share of the active audience.

What other brands do L&L Hawaiian Barbecue fans also like?

Beyond L&L Hawaiian Barbecue itself, the audience over-indexes on Billy Sims BBQ (231.73×), Hsinchu (340.04×), Fresh Meat (TV series) (216.44×), and Saltgrass Steak House (35.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for L&L Hawaiian Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.