Murphy’s Law Audience in United States

Murphy’s Law has an estimated audience of 1,864,032 people in United States. 49.7% are female, 50.3% are male, average age 42.3. Top brand affinities: L&L Hawaiian Barbecue, Logan's Roadhouse, Wells Fargo, Fugazi, Autism Awareness.

Top brand affinities include L&L Hawaiian Barbecue, Logan's Roadhouse, Wells Fargo, with strongest over-indexing on L&L Hawaiian Barbecue (74.86× the country average). Demographically, the Murphy’s Law audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Tradition.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Murphy’s Law fans

Demographic split for Murphy’s Law audience in United States
MetricValue
Female49.7%
Male50.3%
Average age42.3
Estimated audience size1,864,032

Audience persona

The typical Murphy’s Law fan in United States is balanced, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for L&L Hawaiian Barbecue.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Murphy’s Law audience
BrandAffinityCategory
L&L Hawaiian Barbecue74.86×Food & Beverages
Logan's Roadhouse56.07×Food & Beverages
Wells Fargo10.53×Business & Career
Fugazi96.55×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Wham!34.39×Music & Radio
Income tax13.19×Business & Career
AutoZone4.11×Cars & Mobility
Melvins45.8×Music & Radio
Melanie Martinez (singer)18.1×Music & Radio
O'Reilly Auto Parts5.55×Cars & Mobility
Postmates26×Food & Beverages
Planet Fitness3.14×Sports
Hair Cuttery12.77×Beauty & Wellness
Charles, Prince of Wales18.87×Politics & Society
Social Distortion31.92×Music & Radio
Black Angus Steakhouse21.15×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Murphy’s Law audience
TraitClusterScore
IndulgenceJOY1.66
TraditionCONSERVATISM1.45
Urban LifestyleOPEN1.43
ExtroversionTHRILL1.3
SpiritualityBALANCE1.27
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Murphy’s Law
CountryShare
United States53.2%
Germany11.6%
India11.1%

See Murphy’s Law audiences in other countries

More Punk audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Murphy’s Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.