Rascasse Audience Intelligence

Murphy’s Law Audience in United States

A data profile of the people who buy, follow and care about Murphy’s Law in United States — modelled from more than twelve digital signal sources. Murphy’s Law has an estimated audience of 1,812,071 people in United States.

#29among Punk in United States#2905among Person in United States#1769in Music & Radio

The average Murphy’s Law fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include L&L Hawaiian Barbecue, Logan's Roadhouse, Wells Fargo, with strongest over-indexing on L&L Hawaiian Barbecue (197.44× the country average).

Demographically, the Murphy’s Law audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Murphy’s Law fan in United States is balanced, around 42.3 years old, with strong Spirituality tendencies and a notable affinity for L&L Hawaiian Barbecue.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Murphy’s Law profile in United States.

Audience size
1.8M
in United States
Gender
49.7%♀
50.3% male
Age
42.3
average years
Country rank
#15373
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Murphy’s Law fans

49.7% are female, 50.3% are male, average age 42.3.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Murphy’s Law audience in United States
MetricValue
Female49.7%
Male50.3%
Average age42.3
Estimated audience size1,812,071
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Murphy’s Law audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3920%
40-4926%
50+25%
Fig. 04

Worldwide distribution

50.4%

of the worldwide Murphy’s Law audience comes from United States.

Worldwide audience distribution share by country for Murphy’s Law
CountryShare
United States50.4%
Germany14.0%
India11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Murphy’s Law audience in United States is strongest.

Fig. 05

Top regions by affinity

Murphy’s Law fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~50K1.45×
02New York~200K1.44×
03Arizona~50K1.30×
04Connecticut~20K1.29×
05New Hampshire~9K1.23×
06California~200K1.12×
07Virginia~50K1.12×
08Hawaii~9K1.11×
09Washington~40K1.07×
10Washington, District of Columbia~6K1.07×
11Alaska~4K1.07×
12Texas~200K1.06×
13South Carolina~30K1.03×
14Delaware~5K1.03×
15Maryland~30K1.02×
16New Jersey~50K1.01×
17Illinois~60K1.00×
18Ohio~60K0.99×
19North Carolina~60K0.99×
20Minnesota~30K0.99×
21Pennsylvania~60K0.98×
22Idaho~9K0.98×
23Montana~5K0.98×
24Georgia~60K0.97×
25Colorado~30K0.97×
26North Dakota~4K0.97×
27Oregon~20K0.96×
28Nevada~20K0.96×
29Utah~20K0.96×
30Indiana~30K0.95×
31Missouri~30K0.95×
32Oklahoma~20K0.95×
33Kansas~10K0.95×
34Rhode Island~6K0.95×
35Arkansas~10K0.93×
36Nebraska~9K0.93×
37West Virginia~8K0.93×
38South Dakota~4K0.93×
39Michigan~40K0.92×
40Maine~6K0.92×
41Florida~100K0.91×
42Louisiana~20K0.91×
43Iowa~10K0.91×
44Vermont~3K0.91×
45Wisconsin~30K0.90×
46New Mexico~8K0.89×
47Tennessee~30K0.88×
48Alabama~20K0.88×
49Kentucky~20K0.87×
50Mississippi~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Murphy’s Law, United States
0.85×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Murphy’s Law audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Murphy’s Law audience
#·InterestCategoryAffinity×
01L&L Hawaiian BarbecueFood & Beverages197.44×
02FugaziMusic & Radio87.17×
03Logan's RoadhouseFood & Beverages65.92×
04Black Angus SteakhouseFood & Beverages57.01×
05MelvinsMusic & Radio46.37×
06Wham!Music & Radio42.83×
07Dickey's Barbecue PitFood & Beverages38.45×
08PostmatesFood & Beverages37.90×
09The HivesMusic & Radio32.94×
10INXSMusic & Radio27.66×
11Morton's The SteakhouseFood & Beverages23.29×
12Malaysian cuisineFood & Beverages21.82×
13TD AmeritradeBusiness & Career18.65×
14Ruth's Chris Steak HouseFood & Beverages16.60×
15Melanie Martinez (singer)Music & Radio14.39×
16Roast beefFood & Beverages14.18×
17Wells FargoBusiness & Career12.55×
18Bubble teaFood & Beverages8.50×
19O'Reilly Auto PartsCars & Mobility5.94×
20AutoZoneCars & Mobility4.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Murphy’s Law audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Murphy’s Law audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.20×
IndulgenceJOY2.19×
Family OrientationCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Murphy’s Law audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Murphy’s Law have in United States?

Murphy’s Law has an estimated audience of 1,812,071 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Murphy’s Law fans?

49.7% of Murphy’s Law fans are female, 50.3% are male, with an average age of 42.3 years.

03

Which brands do Murphy’s Law fans like most?

Murphy’s Law fans show strongest brand affinity for L&L Hawaiian Barbecue (197.44×), Logan's Roadhouse (65.92×), and Wells Fargo (12.55×) over the country average.

04

Where do Murphy’s Law fans live in United States?

Murphy’s Law fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Murphy’s Law fans also like?

Beyond Murphy’s Law itself, the audience over-indexes on Logan's Roadhouse (65.92×), Wells Fargo (12.55×), Fugazi (87.17×), and Black Angus Steakhouse (57.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Murphy’s Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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